ALHOSN University Catalogue Global Knowledge with Local Vision ...

MKT 452 Consumer Behavior (3 = 3 + 0) (Tentative)
Prerequisite: MKT 201
This course will use a model that provide a roadmap or blueprint for assimilating all of diverse knowledge to
understand consumer decision making. The contents of the course include introduction to consumer behavior,
consumer decision making, individual determinants of consumer behavior, environmental influences on consumer
behavior, and influencing consumer behavior.
MKT 453 Marketing Research (3 = 3 + 0) (Tentative)
Prerequisite: MKT 201, QNT 402
This course provides a systematic process for developing marketing research. The topics include the marketing
research process, research design, research methodology, measurement in marketing research, data collection, data
analysis, interpreting data and presenting the research results.
MKT 454 Marketing Strategy (3 = 3 + 0) (Tentative)
Prerequisite: MKT 201
This course provides a systematic process for developing customer-oriented marketing strategies and plans that
match an organization to its internal and external environments. The approach focuses on real-world applications
and practical methods of marketing planning, including the process of developing a marketing plan.
MKT 455 Retail Marketing Management (3 = 3 + 0) (Tentative)
Prerequisite: MKT 201, MKT 452
This course will provide the theory concepts and practice of retailing The course will cover the topics of
introduction to retailing marketing, consumer behavior and retail operations, the retail marketing mix and the retail
product, retail pricing, retail communication and promotion, methods and approaches to retail strategy and
marketing planning, international retailing and the future of retailing.
MKT 456 Selling and Sales Management (3 = 3 + 0) (Tentative)
Prerequisite: MKT 201, MKT 452
This course is designed to explain the selling and sales management process from both the theoretical and practical
viewpoints. The content is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales
Management and Sales Control.
MKT 457 Pricing (3 = 3 + 0) (Tentative)
Prerequisite: MKT 201, MKT 452
This course is designed to provide students with an integrative framework for making price decisions. The topics
include economic foundations of pricing theory, understanding customer and buyer behaviour, profitability analysis
for pricing decisions, developing pricing strategies, managing the pricing function, and special topics on pricing.
MKT 458 Service Marketing (3 = 3 + 0) (Tentative)
Prerequisite: MKT 201, MKT 452
This course is designed to explore and understand services marketing. The content focuses on knowledge needed to
implement service strategies for competitive advantage across industries. Included are frameworks for customerfocused
management, and strategies for increasing customer satisfaction and retention through service.
QNT 201 Statistics I (3 = 3 + 0)
Prerequisites: FBA 104
This course is an introduction to the nature of statistics, topics include descriptive statistics and graphs;
random variables, data collection, introduction to the probability principles; sampling distribution.
QNT 301 Statistics II (3 = 3 + 0)
Prerequisite: QNT 201
This course is a continuation of the introduction to statistics covered in QNT 201 – Statistics I. Topics
covered in this course include analysis of variance, multiple regression, Hypothesis testing, chi-squared test,
time series, nonparametric statistics, and decision analysis.
QNT 401 Operations Management (3 = 3 + 0)
Prerequisites: FIN 201, MKT 201, QNT 301
The basic purpose of this course is to provide students with a broad understanding and knowledge of several
operations management concepts. Such concepts include (but are not limited to) operations strategy, process
design, forecasting, inventory management, scheduling, and quality management. Emphasis will be placed on
the application of these concepts to actual business situations. The course makes considerable use of business
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