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Core Strategy OptionsNon Preferred Option FWP 7Retain the existing Town Centre boundary for Ferndown.Why is this Option not Preferred ?The boundary does not recognise changes in the town centre since the Local Plan was adoptedin 2002.Does it conform to the rules, regulations and advice?NationalYesLocalYesIs it informed by evidence?YesJoint Retail Assessment (Nathaniel Lichfield and Partners 2008)10.98 What should the vision be for Ferndown Town Centre?196September 29th, 2010 Christchurch and East Dorset Council Meetings Core Strategy Options
Core Strategy OptionsPreferred Option FWP 8Our vision is that Ferndown will continue to act as a key town centre in the District and willremain a key focus for retail development. The comparison and convenience retail offer will beenhanced and the shopping environment improved to provide a more pleasant and pedestrianfriendly townscape, public transport routes will be supported, and facilities and services willcontinue to be located in this central location for residents and visitors to the town.To achieve this vision:1. Retail uses will be expanded and enhanced to promote the vitality and viability of the centre;convenience units up to 2,064 sq m and comparison units up to 4,239 sq m. The strategy willseek to enhance the niche retail offer and with a mix of unit sizes to improve the presence ofnational multiples, to provide for better choice in comparison shopping. An enhancedpedestrianised Penny’s Walk will help to attract national multiple chains whilst niche retail shopswill continue to thrive on Victoria Road.2. Residents of the town will continue to have access to a variety of important communityservices and cultural facilities located in the town centre, such as the Barrington Theatre andthe Library. These will be retained, supported and where possible enhanced.3. The evening economy uses such as restaurants, cafés and pubs will be supported in thesecondary shopping locations to enhance the vibrancy of the afternoon and evening economyof the town.4. The townscape quality of the centre will be improved to achieve a safe, high quality andattractive environment that will give the centre a distinct character and enhance its sense ofidentity. This will benefit residents, visitors and businesses, improving ease of movementaround the town for pedestrians and offer better legibility.5. Higher density residential and commercial development will take place alongside the projectedrequirement for retail growth to provide for a balanced, mixed use environment.6. In order to improve the vitality of the town centre and improved pedestrian safety around thetown, traffic management and calming measures will be considered to reducepedestrian/vehicular conflict in Victoria and Ringwood Roads. Public transport will be promotedas the primary means of travelling into the town centre.7. To minimise congestion and air pollution, the use of sustainable modes of transport will beencouraged. Ferndown benefits from a comprehensive public transport network providing linksboth within the town and its surrounding areas via bus services. Public transport will be promotedas the primary means of travelling into town.8. The Council will ensure that appropriate public parking levels and accessibility are maintainedwithin the town to maintain the vitality and viability of the centre, with an appropriate signagestrategy.Why is this a Preferred Option?This option provides a clear strategy for the future of the town centre, which aims to build oncommercial, retail and community strengths, improving accessibility and the street environment.Does it conform to the rules, regulations and advice?NationalYesLocalYesCore Strategy Options September 29th, 2010 Christchurch and East Dorset Council Meetings197
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Christchurch and East Dorset Counci
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Core Strategy OptionsWelcome.1 Welc
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