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Core Strategy OptionsNeed to improve the range of retail outlets and promote tourism.Regenerate Saxon Square and address the run down appearance of the Town Centre.Need to address the issue of pedestrian access between the High Street and Bargates.The evening economy should be supported in town centres.Sufficient open spaces and parks should be provided in our centres.Pollution from road traffic should be reduced.There are issues of traffic congestion in the Town Centre, Fairmile, Barrack Road, FountainRoundabout, A35 and Parley Lane.Flood defences need to be provided for areas at risk in the Town Centre.Christchurch Town CentreWhere are we now?Key FactsParts of the Town Centre including the High Street, Church Street, Wick Lane, Castle Streetand Bridge Street are in the Christchurch Central Conservation Area (Local Plan).Part of the town centre including Stour Road, Wick Lane and Bridge Street is affected byhigh flood risk (zone 3a) (Christchurch Strategic Flood Risk Assessment 2009).There is no need for further supermarket floorspace in the Town Centre (Joint Retail Study,2008).There is a need for in the region of 6,900 – 8,000sqm of additional non food retail floorspaceto 2027 (Joint Retail Study, 2008).A fifth of the Borough’s firms are located in the Town Centre (420 firms, employing 3,200people) (Annual Business Inquiry 2007, ONS).There is not a high demand for office accommodation in the Town Centre (Christchurch andEast Dorset Employment Land Review).There is sufficient quantity of open space provision in the town centre but improvementscould be made to Druitt Gardens (2007 Open Space Audit).There are significant issues of traffic congestion in the Town Centre, Fairmile, Barrack Road,Fountain Roundabout, and A35.The Christchurch Strategic Housing Land Availability Assessment identifies potential for 347new dwellings in the Town Centre by 2027.5.7 Christchurch Town Centre is the main centre for the Borough, and is the largest centre acrossChristchurch and East Dorset in terms of retail provision. The historic town centre is located withinthe Christchurch Central Conservation Area and is a significant draw for tourists.Retail Provision5.8 The centre performs a number of important functions such as providing a range of shopping,leisure, entertainment, recreation and employment opportunities. There is a library, the RegentCentre Theatre, Argos, Boots, Marks and Spencer, New Look, Co-Op, WH Smith and Waitrose anda high number of small independent retailers. The shopping area is concentrated along Bargatesand the High Street, with some shops located within the Saxon Centre and Saxon Square, wherefarmers' markets are also held.5.9 The Borough as a whole has several large food stores including Sainsbury’s, Waitrose, Marks& Spencer and Co-Op. There is a high retention rate for convenience food shopping within theBorough. However, there is also a reasonable level of supermarket expenditure outflow to stores inBournemouth, which is also the main destination for non-food shopping items (Joint Retail Study2008).70September 29th, 2010 Christchurch and East Dorset Council Meetings Core Strategy Options
Core Strategy Options5.10 There are a relatively low proportion of national multiples in the town centre and overall theretail offer is perceived as too ‘down market’. However, the quality and proportion of specialistindependent traders and uses associated with the evening economy (public houses, bars, restaurantsand entertainment uses is positive). There is significant opportunity for improving the range of retailoutlets in the centre to enhance its vitality.5.11 Christchurch Town Centre does not have a requirement for new supermarkets, but requiresnew non food retail outlets to meet the needs of a growing population and to enhance its positionas a niche retail destination within South East Dorset. In Christchurch there is a requirement foraround 9,000 – 11,000sqm of additional non food retail floorspace over the next 15 – 20 years.Christchurch Town Centre has the capacity to accommodate between 6,900 - 8,000sqm of additionalnon food retail floorspace. The centre has a limited but adequate selection of commercial, leisure,entertainment and cultural facilities, but there is good access to other facilities outside of the Boroughin Bournemouth and Poole. The centre has scope to improve provision of health and fitness facilitiesand appropriately located restaurants and bars which can enhance the economic vitality of thecentre, in addition to the requirement for new retail floorspace.Sports, Leisure and Recreation Facilities5.12 The 2007 Open Spaces Audit identified sufficient provision of open space in the centre butimprovements are required to Druitt Gardens. The Druitt Gardens Planning, Design and DevelopmentFramework (2005) identifies opportunities to create a new woodland garden and centre piece forthe town’s cultural centre. This represents an opportunity to upgrade and manage the garden, andprovide for frequented recreation grounds within the centre.Employment5.13 Office occupancy levels in the centre are good, with offices located above ground floor retailunits. There is not a strong market for office provision in the town centre, but over the next 15 yearsit is anticipated that there will be future requirements for additional provision.Transport and Urban Environment Improvements5.14 The Joint Retail Assessment 2008, Town Centre Strategy (2003) and Parking, Access andSignage Strategy (2006) identifies the main areas for improvement in the Town Centre that include:HousingImpaired movement in and around the town centre due to vehicular/pedestrian conflict.Improvements required in accessibility to the town centre by public transport, walking andcycling and well signed / located car parks.Improved pedestrian linkages between the High Street and Bargates.Upgrading Saxon Square and the shopping precinct.General low standard of the streetscape and urban environment.There is sufficient car parking in the town centre, but better use can be made of underused carparks in the centre.5.15 There is opportunity for higher density residential development in the Town Centre as it islocated near to local shops, facilities and public transport. The Key Strategy section of the CoreStrategy sets out options for the broad locations and potential scale of retail, employment andhousing growth.What you said at Issues and OptionsChristchurch Town CentrePriority Centre UsesCentre ImprovementsCore Strategy Options September 29th, 2010 Christchurch and East Dorset Council Meetings71
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Christchurch and East Dorset Counci
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Core Strategy OptionsWelcome.1 Welc
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