Catalog 73 - National University

College of Letters and SciencesTHE PROFESSIONAL GOLF MANAGEMENTAND THE ADVANCED PROFESSIONAL GOLFMANAGEMENT CERTIFICATESResponding to one of the fastest growing recreational sportsindustries, the Professional Golf Management Certificate willprovide learners a fundamental understanding of the knowledgeand skills required for introductory level positions within the golfindustry and for golf enthusiasts seeking career options in theexpanding arena. The Advanced Professional Golf ManagementCertificate will prepare candidates for progressive acceleratedmanagement opportunities associated with the supervision of golfoperations and marketing.The courses focus upon common managerial and administrativecompetencies unique to supporting a wide realm of recreationaland professional support positions in the field of golf. TheProfessional Certificate in Golf Management provides:1. A broad-based core of administrative competencies coupled withessential sports management fundamentals oriented to the fieldof golf,2. An introductory understanding of the processes that enablespecific administrative functions in the recreation and golfindustry; and3. A foundation in applied academic rudiments to include criticalthinking, writing, and communication skills required in today’srecreational golf industry.● Certificate in Advanced Professional GolfManagement(670-564)(8 courses, 36 quarter units of undergraduate credit)PGM 200PGM 201PGM 202PGM 203PGM 204PGM 210PGM 215PGM 220Personnel Dev & Human RelationHospitality & Resort MgmtSustainable Golf & Turf MgmtInstruction & Player Dev IISports Marketing & PromotionModern Swing ConceptsFacilities Ops & Green AppsAdv Sem. Instr. Player DevelopLetters andSciencesProgram Learning OutcomesUpon successful completion of this program, students will be able to:• Identify fundamental business support activities, theoretical andpractical, related to golf management;• Recognize ethical issues as they apply to cross-functionalmanagement activities in the golf industry;• Identify current and emerging trends in the golf industry inmarketing, branding, finance, issues of sustainability, and theevolving customer base;• Recognize the importance of diversity and multiculturalism inthe global golf industry;• Demonstrate undergraduate-level written communication skills;• Demonstrate oral communications and presentation skills;• Apply analytical and critical thinking skills in understanding thecomplex network of challenges and opportunities associatedwith the burgeoning recreational golfing market; and• Prepare students for preparation in apprentice golf professionalpositions.● Certificate in Professional Golf Management(670-563)(8 courses, 36 quarter units of undergraduate credit)PGM100PGM 101PGM 102PGM 103PGM 104PGM 216PGM 213PGM 214History of SportPhilosophy of CoachingFacility OperationsAcct. & Business PracticesTournament OperationsMental Prep & Short GameMerchandising & Invent MgmtSupervising & Delegating133