Catalog 73 - National University

School of Business and Management140recommended that students take the courses needed for theconcentration in economics toward the end of their program.Requirements for the Concentration(5 courses; 22.5 quarter units)ECO 401ECO 402ECO 430Market Process Economics IMarket Process Economics IIEconomics and PhilosophyPlus any two of the followingECO 447 Money and Banking(Prerequisite: ECO 203 and 204)ECO 415 Labor Economics(Prerequisite: ECO 203 and 204)ECO 420 International Economics(Prerequisite: ECO 203 and 204)▲ Concentration in Entrepreneurship(487)Faculty Advisor: Bruce Buchowicz • (858) 642-8439 • bbuchowicz@nu.eduThis concentration is designed for those students who seek to gainpractical knowledge in starting, managing, or running a business.The concentration is aimed at providing students with thespecialized knowledge of entrepreneurship, e-business, smallbusiness management, and family business. Entrepreneurship is oneof the core concentrations in many schools of business. Completingthis concentration will enable students to compete in the marketplacefor employment or to start new business ventures.According to the U.S. Department of Commerce, California is aleader in small business and family business. This concentration willenable students to gain knowledge on various aspects of smallbusiness and family business including venture capital, riskmanagement, registration of new business, security issues,bankruptcy, estate planning, and philanthropy. This knowledge,combined with knowledge gained in the Bachelor of Arts inManagement program will significantly enhance the earningpotential of a student.Students are strongly advised to contact the above-named FacultyAdvisor for guidance and recommendations regarding academicpreparation for this concentration.Program Learning OutcomesUpon successful completion of this program, students will be able to:• Identify the origin and development of entrepreneurship.• Analyze risk taking and innovation.• Describe marketing of goods and services.• Comprehend financial plan and control of small business.• Apply the basics of e-commerce through technology.• Analyze e-commerce servers and clients.• Distinguish family business from other forms of business.• Examine the impact of family business both nationally andglobally.Requirements for the Concentration(4 courses; 18 quarter units)Students must successfully complete the following four courses:MGT 481 Foundations of EntrepreneurshipMGT 482 Small Business ManagementMGT 483 E-BusinessMGT 484 Family Business Management▲ Concentration in Hospitality and CasinoManagement (479)Faculty Advisor: Michael Pickett • (909) 919-7631 • mpickett@nu.eduThis concentration is designed for those majoring in managementwho seek entry or advancement in the management of hospitalityand casino industries. There is a wide and growing range ofopportunities for graduates including management, marketing andcommunity relations in hotels, restaurants, tourism facilities, andvisitors bureaus.Requirements for the Concentration(7 courses; 31.5 quarter units)SMG 432HCM 400HCM 430HCM 450HCM 440HCM 420HCM 410Principles of Leisure Services ManagementPrinc of Hosp & Casino AcctPrinciples of Hospitality and Casino StaffingNative American Tribal Community DevelopmentCultural Diversity and Hospitality ManagementHospitality and Casino MktHospitality and Gaming Law▲ Concentration in Human ResourceManagement (470)Faculty Advisor: Bernadette Baum • (858) 642-8404 • bbaum@nu.eduThis concentration provides education, knowledge and skills thatapply to every level of an organization. This degree program isexcellent preparation for students attracted to a career in theincreasingly important field of human resource management.Requirements for the Concentration(6 courses; 27 quarter units)Students must successfully complete the following courses for aconcentration in Human Resource Management. Students mustcomplete at least four of the courses in residence at NationalUniversity. It is recommended that students take these courses in theorder listed below at or near the end of their program aftercompleting the upper-division BA/Management core courses.HRM 432HRM 433HRM 439ODV 410Recruiting, Selection, Promotion, and RetentionPay and Benefit Administration, and HR TechnologyLegal, Regulatory, and Labor Relation Concerns in HRMOrganizational Development, Career Systems, andTraining and Developmentand two Upper-Division Elective courses in the following prefixareas: HRM, LED, ODV.▲ Concentration in Marketing(469)Faculty Advisor: Mohammed Nadeem • (408) 236-1150 •mnadeem@nu.eduThis concentration is organized around a managerial framework thatgives students an understanding of the concepts of marketing as wellas the application of these concepts in making decisions andmanaging marketing activities. There is a wide range ofopportunities in marketing, including marketing management,marketing research, purchasing manager/buyer, market analysis,product/branch manager, retailing, sales promotion, andinternational marketing.Students must successfully complete the following courses for aconcentration in marketing, completing at least four of them in