Catalog 73 - National University

School of Media and Communicationmanagement, and message creation expertise in suchcommunication-related areas as corporate communication,advertising, and public relations management.Program Learning OutcomesUpon successful completion of this program, students will be able to:• Develop campaign messaging strategies by writing scenarios.• Apply persuasion theory to media messages creatingcommunication campaigns.• Create content that fulfills strategic communications campaignobjectives by producing media stories and messages.• Deliver online presentations that explain strategic communicationplans by creating plans and presenting them online.• Lead and participate in the creation of strategic communicationsprograms by working in groups.• Gather appropriate data to guide the development of a strategiccommunications program by conducting research.• Develop communications program planning documents bypreparing and writing documents.• Develop multi-platform, multi-public message disseminationplans by writing plans.Degree RequirementsTo receive a Bachelor of Arts in Strategic Communications, studentsmust complete at least 180 quarter units as articulated below, 45 ofwhich must be completed in residence at National University, and 76of which must be completed at the upper-division level. Thefollowing courses are specific degree requirements. In the absence oftransfer credit, students may need to take additional general electivesto satisfy the total units for the degree.Prerequisites(3 courses; 10.5 quarter units)ENG 100 Effective College English I (3 quarter units) *(Prerequisite: Placement Exam)ENG 101 Effective College English II (3 quarter units)*(Prerequisite: ENG100)COM 100 Introduction to Mass Communication*orCOM 103 Oral Communication*orCOM 220 Media Literacy ** May be used to fulfill a general education requirementRequirements for the Major(20 courses; 90 quarter units)COM 300COM 305COM 310COM 315COM 324COM 334COM 344COM 354COM 364COM 385COM 394284Interpersonal Communication(Prerequisites: ENG101 and COM 100, 103, or 220)Intercultural Communication(Prerequisites: ENG101 and COM 100, 103, or 220)Communication Theory(Prerequisites: ENG101 and COM 100, 103, or 220)Communication Research Methods(Prerequisites: ENG101 and COM 100, 103, or 220)Critical Thinking and Ethics(Prerequisites: ENG101 and COM 100, 103, or 220)Persuasion(Prerequisites: ENG101 and COM 100, 103, or 220)Organizational Communication(Prerequisites: ENG101 and COM 100, 103, or 220)Professional Presentations(Prerequisites: ENG101 and COM 100, 103, or 220)Communication Technologies(Prerequisites: ENG101 and COM 100, 103, or 220)Tale, Text & Hypertext(Prerequisite: ENG100/101)Strategic Writing(Prerequisites: ENG101 and COM 100, 103, or 220)COM 400 Mediated Messaging(Prerequisites: COM 354, 385, 394)COM 410A Advertising Strategies(Prerequisites: COM 334 and COM 394)COM 411A Advertising Campaigns(Prerequisites: COM 400 and COM 410A)COM 420A Public Relations Strategies(Prerequisites: COM 334 and COM 394)COM 421A Public Relations Campaigns(Prerequisites: COM 400 and COM 420A)COM 430A Interactive Strategies(Prerequisites: COM 334 and COM 394)COM 431A Interactive Campaigns(Prerequisites: COM 400 and COM 430A)COM 444 Current Communication Issues(Prerequisites: Completion of seven 300 level core courses)COM 499 Communication Program Capstone(Prerequisites: Completion of sixteen core courses)SCHOOL OF MEDIA ANDCOMMUNICATION MINORS● Minor in Journalism(508)(6 courses; 27 quarter units)The minor is designed for those students who seek specializedknowledge of the field, including its most recent innovations. Itemphasizes traditional foundations, including ethics, but alsotouches on convergent journalistic techniques for the 21st Century.JRN 300JRN 305JRN 310JRN 340JRN 360JRN 420Multimedia Journalism Skills(Prerequisites: ENG 100/101,)The Art of the Interview(Prerequisites: ENG 100/101)Convergent Journalism(Prerequisites: (ENG 100/101, COM100 or COM220)Feature Writing(Prerequisites: ENG 100/101)Freedom of the Press: A Journey Through Cinema(Prerequisites: ENG 100/101)Journalism Ethics(Prerequisites: ENG 100/101)To the extent that specific courses have prerequisites, students willbe required to meet them. The faculty advisor f must grant approvalfor students to substitute one other existing JRN course to meet therequirements for the minor in place of another JRN course.(e.g., JRN350, Youth and the News, for those interested in teaching).GRADUATE DEGREES■ MASTER OF ARTS IN DIGITALJOURNALISM(710-508)Faculty Advisor: Sara-Ellen Amster • (714) 429-5311 • samster@nu.eduThe goal of the Master of Arts in Digital Journalism is to preparestudents to become high-functioning news and feature writers andspecialty reporters as well as skilled editors/producers in acompetitive multimedia environment. The program, to be taughtentirely online, will link journalists internationally with each other,and train backpack and video journalist “one-man bands” who arehotly in demand in the new media marketplace. The changing natureof 21st century journalism will require professionals who are ready toanswer the call for better-qualified news people in the 24-hourinformation-on demand cycle. Increasingly, the question of who is a