Catalog 73 - National University

Course Descriptions402MGT 483: E-BusinessCreating, integrating and maintaining successful e-business through a business plan. Emphasis on originand growth of e-business, security concerns of e-business, entrepreneurial aspects of business-to-businesse-commerce, e-tailing and supply chain management.Students are encouraged to develop businessplans through their own website.MGT 484: Family Business ManagementPlanning and operation of an established familybusiness for maximization of profit. Emphasis onsuccession to next generation, evaluating then existingbusiness plans, marketing strategies, conflict resolution,estate planning, legal and financial aspects.MGT 490: Guided StudyThis course is individual study under direction ofinstructor. It requires prior approval of appropriateacademic department.MGT 601M: Principles of ManagementExamination of management theory and provideopportunities for application of these ideas in realworldsituations. This examination focuses on themanagerial functions of Assessing, Planning,Organizing, and Controlling. Both traditional andcutting-edge approaches are introduced and applied.Specific attention is paid throughout the course tothe ethical implications of managerial action andinaction.MGT 602: Strategic Decision-Making(A capstone course for MBA and MA inManagement students. To enroll in MGT 602, MBAstudents must first complete at least 27 quarter unitsof the MBA program requirements, other than MGT610C and MA in Management students must completeat least 22.5 quarter units of core requirements.)An in-depth study of general management functionsas organizations adapt to the global environment,this course emphasizes environmental characteristicsthat make strategic management critical to organizationalsuccess, including assessment of organizationalstrengths and weaknesses, identification of opportunitiesand threats, optimum response to unanticipatedevents, and strategic analysis in turbulentenvironments. It also analyzes the socio-cultural,political, economic, ethical, technological, and regulatoryenvironments that have an impact on businessesin multicultural settings. The course placesspecial focus on the impact of NAFTA and GATTupon the strategic management of business enterprises.Explores global business opportunities providedthrough new technologies for both small firmsand large corporations.MGT 603: Business Operations ManagementThis course presents a customer-oriented view ofoperations within an organization. Guided by theorganization’s strategic plan, operations deliver theproducts and services to the customers. This courseexplores how this delivery is accomplished with efficiencyand effectiveness. Components of the courseinclude issues of quality, physical design, and systemsmanagement.MGT 604: Business Project ManagementThis course provides a foundation of theory andpractice for achieving success using a projectapproach. Students explore a wide-variety of projects,project definition process, group dynamics inproject teams, development of work plans, and measurementand evaluation of performance. Additionaltopics include project accountability, the dynamics ofsingle project and multiple project environments,project management software, and unique peopledynamics in projects.MGT 605: Organizational Management andLeadershipThis course distinguishes the fundamental practicesof sound management functions to the understandingof effective leadership. Organizations need bothleadership and management understanding to functioneffectively in creating the learning organization.Students will learn to analyze and create plans forstrategic management, and apply leadership conceptsand approaches.MGT 606: Service ManagementThis course provides a survey of the different typesof services provided by organizations. Topicsinclude similarities and differences between productionof services and production of products, thewide variety of services produced, proportion oforganizations’ offerings that are services, andaccountability and quality of services.MGT 607: Performance ManagementThis course provides an introduction to the connectionbetween individual performance and organizationalachievement. Topics include aligning individualobjectives with organizational objectives, motivation,performance appraisal, coaching, and rewardingsuccessful performance.MGT 608: Managerial Support SystemsSurvey of the principal information systems applicationsand how business decisions are facilitated bythese applications, including information as a competitiveresource. Also covered are supply chainmanagement, enterprise resource planning, andknowledge management. Topics are approachedfrom a systems standpoint, emphasizing effectivemanagerial use of such systemsMGT 610C: Graduate Business Project(Prerequisites: Specific prerequisites for each program areindicated below:MBA students: completion of 31.5 quarter units in theMBA programMA in Management students: completion of 27 quarterunits of core requirementMS in Corporate and International Finance students:Completion of FIN609A and 36 quarter units of coreclasses)A project where students work in teams or as individualsunder the guidance of an assigned facultyadvisor. Students clarify research topics and identifydata sources in preparation for the project. Studentsthen gather data and present their research in bothwritten and oral form to faculty and classmates.Grading is H, S, or U only. MGT 610C is two monthsin length.MGT 630: Global Business EnvironmentAn analysis of the economic, political, and culturalfactors affecting the international business environment,this course provides an overview of internationaltrade and investment theory, the global financialenvironment, global marketing, global production,offshoring, etc. It examines the role of themultinational corporation and strategic managementin a global context.MGT 635: The Organizational Consulting ProcessA survey of the history, values, assumptions, methods,and limitations of the organization consultingprocess, the course discusses both internal and externalconsulting as well as roles of managers as bothconsultants and administrators of the consultingprocess.MGT 637: Comparative InternationalManagementThis course studies the impact of country-specificcultural, economic and legal factors on the theoryand practice of managing multinational corporations.Case studies focusing on North American,Latin American, European and Asian settings areused to illustrate the feasibility of adapting andcombining diverse national management styles inthe operations of domestic and multinational corporations.MGT 640: Operation Planning andImplementationThis course presents the connection between theoperations management of an organization and itsproductivity. Issues of 1) supply chain management,2) production planning, processes, locations, andquality, 3) human resources, and 4) project managementare explored from an operations managementperspective. The course identifies the impact of theinternet and intranets on operations management aswell as the operations management issues resultingfrom the continued growth of e-commerce.MGT 651: Managing Safety Issues andRegulationsAn analysis of current issues manifested by majorlegislation and the significant health and hygieneregulations faced by health safety managers, thecourse covers safety program models includingworkers compensation insurance, fire protection,product liability, and other casualty risks involved insafety and health programs.MGT 680: Topics in International BusinessA graduate seminar covering new trends and areasof interest in international business with a focus onregional business environments. Examples of topicstreated in this course are: doing business in emergingmarkets; BRICs, regional integration in Europeand Latin America; emergence of new global firmsand industries; off-shoring; etc.MGT 690: Guided StudyThis is individual study under direction of instructor.It requires prior approval of appropriate academicdepartment.MKT – MarketingMKT 200: Basic MarketingIntroduction to contemporary marketing and itsapplication in the marketing implementationprocess. It places special focus on the use of the fourP’s (Price, Promotion, Product and Place) as well asmarket opportunities, product development, promotionplanning, pricing decisions, and channels of distributionMKT 210: Intro to Consumer Behavior(Prerequisite: MKT 200)A study of the dynamics of human behavior andhow it relates to the purchasing decision, this courseprovides a general view of the different factors thatinfluence the consumer’s decision-making including,personality, social groups, culture, values structure,perception and learning.MKT 220: Intro to Personal Selling(Prerequisite: MKT 200)Overview of the elements of success in sales, includingresearching products and competitors, handlingobjections, making sales through in-person interviewsor over the phone, identify different types ofcustomers and how to sell best to each type, andselling to corporationsMKT 230: Basic Advertising Concepts(Prerequisite: MKT 200)Introduction to the principles of advertising wherestudents learn how to select and use the various