Catalog 73 - National University

School of Business and Managementfurthering an organization’s interest in achieving its mission.Program Learning OutcomesUpon successful completion of this program, students will be able to:• Comprehend the various functions of human resourcemanagement.• Identify and describe the stages of the human resource planningprocess.• Describe key issues in the motivation and compensation ofemployees.• Explain human resource assessment as it relates to the mission ofan organization.• Recognize common concerns surrounding employer liability inthe workplace.• Interpret employment laws and explain their impact on anorganization.• Apply research techniques to the preparation of writtenassignments.Certificate Requirements(4 courses; 18 quarter units)HRM 200HRM 210HRM 220HRM 230Intro to Basic Human ResourcesStaffing and Development(Prerequisite: HRM 200)Compensating Employees(Prerequisite: HRM 200)Legal Aspects of Basic HRM(Prerequisite: HRM 200)● Certificate in Basic Sales and Marketing(670-000-561)Faculty Advisor: Mohammed Nadeem • (408) 236-1150 •mnadeem@nu.eduThis program encompasses the foundations of the most importantareas in sales and marketing including the fundamentals,advertising, consumer behavior and personal selling. Students willobtain valuable knowledge and skills in marketing and customerservice to pursue entry and mid-level positions in a wide range offields and industries.Program Learning OutcomesUpon successful completion of this program, students will be able to:• Comprehend the various elements of the sales and marketingfields and apply them to real-life situations.• Describe how the Internet is changing marketing for allbusinesses.• Identify market segments and target markets.• Comprehend the basic marketing concepts and the four P’s:Price, Promotion, Place and Product.• Recognize the importance of understanding customer needs andexpectations as well as customer service.• Distinguish the key components of advertising and their impactto the business.• Demonstrate the ability to use on-line resources to research andprepare written and oral assignments(Prerequisite: MKT 200)● Certificate in Basics of Casino Management(670-000-562)Faculty Advisor: Michael Pickett • (909) 919-7631 • mpickett@nu.eduCovering one of the fastest growing industries, the Basics in CasinoManagement Certificate will provide learners a fundamentalunderstanding of the knowledge and skills required for successfultransition into supervisory positions within their organizations,while presenting the content in a delivery format that is modeled bya constructivist methodology thereby providing a catalyst into thehigher education arena for underrepresented learners.The Basics in Casino Management courses focus upon commonsupervisory competencies found in fast-paced hospitality and casinoorganizations. A Basics in Casino Management certificate provides:1. A broad-based core of supervisory competencies coupled withessential technology-oriented business functions,2. An introductory understanding of the processes that enablespecific business functions in the hospitality and casino industry,and3. A grounding in applied academic fundamentals to includecritical thinking, writing, and communication skills required intoday’s hospitality and casino industry.Program Learning OutcomesUpon successful completion of this program, students will be able to:• Identify fundamental business activities, theoretical andpractical, related to hospitality and casino management.• Recognize ethical issues as they apply to cross-functionalsupervisory activities in the hospitality and casino industry.• Identify current and emerging trends in the hospitality andcasino industry as applied to Native American gaminginstitutions.• Recognize the importance of diversity and multiculturalism inthe hospitality and casino industry.• Demonstrate undergraduate-level written communication skills.• Demonstrate undergraduate-level oral communication andpresentation skills.• Apply analytical and critical thinking skills in interpreting theadvantages and disadvantages of the gaining industry on tribaland community relations.Certificate Requirements(6 courses; 27 quarter units)HCM 200HCM 210HCM 220HCM 230HCM 240HCM 250Basic AccountingIntro to Gaming Law(Prerequisite: HCM 200)Intro to Casino Marketing(Prerequisite: HCM 200)Hospitality Staffing(Prerequisite: HCM 200)Hospitality Diversity(Prerequisite: HCM 200)Tribal Community Dev.(Prerequisite: HCM 200)Business andManagementCertificate Requirements(4 courses; 18 quarter units)MKT200MKT210MKT220MKT230Basic MarketingIntro to Consumer Behavior(Prerequisite: MKT 200)Intro to Personal Selling(Prerequisite: MKT 200)Basic Advertising Concepts● Graduate Certificate in Electronic Business (770-000-874)Faculty Advisor: Mohammed Nadeem • (408) 236-1150 •mnadeem@nu.eduThis certificate program is designed for individuals who want tobecome proficient in the new business models and technologyinvolved in conducting business on the Internet and/or the WorldWide Web. Qualified people in electronic business are needed as this159