Catalog 73 - National University

School of Business and ManagementPreparation for the Major(5 courses; 22.5 quarter units)ACC 201 Financial Accounting FundamentalsACC 202 Managerial Accounting Fundamentals(Prerequisite: ACC 201)ECO 203 Principles of Microeconomics*ECO 204 Principles of Macroeconomics*MNS 205 Introduction to Quantitative Methods for Business*(Prerequisite: Placement Evaluation)* May be used to satisfy general education requirements.Requirements for the Major(12 courses; 54 quarter units)MKT 302A Marketing FundamentalsMKT 420 Principles of Consumer Behavior(Prerequisite: MKT 302A)MKT 430 Introduction to Global Marketing(Prerequisite: MKT 302A)MKT 434 Introduction to Market Research(Prerequisite: MKT 302A)MKT 440A Sales Techniques and Methodology(Prerequisite: MKT 302A)MKT 441 Channel and Value Networks(Prerequisite: MKT 302A))MKT 442A Introduction to Public Relations(Prerequisite: MKT 302A)MKT 443 Introduction to Advertising(Prerequisite: MKT 302A)MKT 445 E-Marketing(Prerequisite: MKT 302A)MKT 446 Introduction to Services Marketing(Prerequisite: MKT 302A)MKT 448 Not for Profit Marketing(Prerequisite: MKT 302A)MKT 480 Marketing Capstone(Prerequisite: MKT 302A and completion of 31.5 quarterunits of upper-division major requirements)MKT302A is eligible for credit-by-exam waiver.If students plan to do an internship for academic credit, they musttake BUS 491 as an elective.Upper-Division Electives(4 courses; 18 quarter units)Please select any upper-division course from the School of Businessand Management.■ BACHELOR OF BUSINESSADMINISTRATION (630)Faculty Advisor: Bruce Buchowicz • (858) 642-8439 • bbuchowicz@nu.eduThe Bachelor of Business Administration (BBA) degree preparesstudents for career opportunities and advancement in business andindustry. Successful completion of lower- and upper-division BBArequirements ensures that graduates comprehend the relationshipsamong marketing, quantitative theory, accountancy, economicprinciples and financial, human and organizational management.The BBA gives students an opportunity to specialize in designatedfields by pursuing concentrations and minors, or to choose anindividualized set of general BBA electives.Bachelor of Business Administration/Master of BusinessAdministration (BBA/MBA) Transition ProgramStudents must complete graduate-level coursework taken as part of142the BBA degree with a grade of B or better. This coursework, whichcounts as electives, will not transfer as graduate-level credit toNational University or any other institution as it is part of anundergraduate degree program. Grades earned in graduate levelcourses will be calculated as part of the student’s undergraduategrade point average. Students must be within completing their lastsix courses in their undergraduate program and have a cumulativeGPA of at least a 3.00 to be eligible. Lastly, students must apply forand begin the MBA program within six months after completingtheir final BBA course. Students must complete their MBA programwithin four years with no break exceeding 12 months.Students in the BBA transition program may take up to three MBAclasses as electives during the BBA. Students may choose from thefollowing courses: MKT 602, LED 601, ECO 602.The number of courses required to earn an MBA degree for transitionprogram students is reduced from 14 to as few as 11 courses,depending on classes selected and grades earned.Program Learning OutcomesUpon successful completion of this program, students will be able to:• Comprehend and apply the principles of business ethics• Obtain the quantitative skills and knowledge needed to makesound business decisions• Acquire knowledge in the fields of business, includingmanagement, international business, marketing, business law,accountancy, finance, economics, and knowledge management,and apply these skills to different business environments• Integrate the knowledge acquired in the program to analyze abusiness to identify its strengths and weaknesses and determinewhat changes can be made for improvement• Conduct independent research relevant to business-relatedissues• Demonstrate written and oral presentation skills expected of abusiness school graduateDegree RequirementsTo receive a BBA, students must complete at least 180 quarter unitsas described below, 76.5 of which must be completed at the upperdivisionlevel and 45 of which must be completed in residence atNational University. (In the absence of transfer credit, students mayneed to take additional general electives to satisfy the total units forthe degree.) Refer to the section of undergraduate admissionprocedures for specific information regarding admission andevaluation.General Education Program RequirementsThe general education program consists of a minimum of 70.5quarter units. Of the 70.5 units, students must complete at least 4.5units at the upper-division level and 4.5 units in diversity enrichedcoursework. A plus [+] indicates a diversity enriched offering. Allundergraduate students working toward any associate or bachelor’sdegree must meet the University diversity requirement.National University has general education requirements in thefollowing eight areas:AREA A: ENGLISH COMMUNICATION(Minimum 15 quarter units)AREA B: MATHEMATICAL CONCEPTS AND QUANTITATIVEREASONING(Minimum 4.5 quarter units)AREA C: INFORMATION LITERACY(Minimum 4.5 quarter units)