Registration Document

P ◀ CONTENTS ▶
6.2 Market trends and growth
potential
Market trends
Economic trends
Rising demand and expenditures:
• the increasing number of seniors has contributed
to rising health care costs;
• greater prevalence of chronic diseases is
contributing to higher costs.
Controlling budgets:
• many seniors lack sufficient personal resources
to cover medical care costs;
• governments are seeking cost-effective solutions
to meet the higher demands for senior care.
Social trends
extended life expectancy, changing society:
• medical advances are prolonging life expectancy
with those over 80 comprising the fastest growing
segment of the population in many developed
countries;
• more seniors, preferring to live independently at
home, are entering facilities later in life.
A rising need for professional caregivers:
• growing numbers of families are seeking help to
meet the unique requirements of the elderly;
• competition for professional caregivers is
intensifying.
Source: Sodexo
Growth potential
Close to 90 billion euro
in estimated total market value,
with an outsourcing rate at 25% (among the
highest rates: Australia and Denmark, above 50%;
among the lowest rates: the United Kingdom and
the United States, around 10%).
Sodexo estimate
6.3 Achievements
Quality of Life Services 04
Our On‑site Service Solutions
Australia ‑ Sodexo’s 100% accreditation
performance continues
For the seventh consecutive year, Sodexo maintained
100% third-party accreditation and compliance with
senior care governing bodies in Australia, a rare
accomplishment.
Spain ‑ Serving largest senior residences
group
Sodexo provides foodservices under a global
agreement to SAR/Mapfre Quavitae, which with
more than 65 senior residences and 60 day-care
centers, is Spain’s largest senior residences group.
United States
Keeping residents and patients at the heart
of everything we do
To help fight two of the leading causes of death in
America – heart disease and stroke – Sodexo teamed
up with the American Heart Association (AHA) and
flowers and gift company, 1-800-FLOWERS.com, to
benefit cardiovascular research and heart health
education. During the month-long “Have A Heart”
program, visitors and staff at Sodexo Health Care
locations across the country could purchase roses
for 3 dollars each as gifts to retirement community
residents and hospital patients, with all proceeds
going to the AHA.
Expanded services for prestigious client
Among Sodexo’s prestigious clients is Keiro Seniors
Healthcare communities of Los Angeles, California.
US News and World Report recently ranked Keiro
Intermediate Care as one of the “Best Nursing Homes”
in California. Sodexo began providing foodservices
four years ago and added building services in 2011.
6.4 Among our clients…
Adavir Group, 12 sites (Spain).
Air Force Villages, San Antonio, Texas (United
States).
American Baptist Homes of the West (ABHOW), 10
sites (United States).
Sodexo Registration Document Fiscal 2011
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