Registration Document

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Quality of Life Services
Our On‑site Service Solutions
9.2 Market trends
demand is growing rapidly in this highly demanding
market.
The current economic climate has impacted the
market with reduced government and sponsorship
support for many sports and leisure activities,
prompting clients to seek high value-added solutions
to attract consumers.
Although economic and political uncertainties
continue to impact discretionary spending in many
parts of the world, France, and particularly Paris,
where Sodexo has a significant presence, remains a
favored destination for international tourists.
Demand for strong value-added solutions is creating
new opportunities in this market, including:
• Sustainability, wellness and diversity. These
criteria are fast becoming key drivers for partner
selection and retention as companies seek to
differentiate their offer by emphasizing their
commitments to people and the environment;
• Maximized venue utilization. Clients are seeking
partners that can better assist them in attracting
new guests to boost attendance and facility
rentals.
Source: Sodexo
9.3 Achievements
Argentina, Chile – Third consecutive
Dakar Rally
Sodexo was again chosen to provide foodservices for
430 participants and 2,500 support team members
from 50 countries during the 2011 edition of the
Dakar Rally held in Argentina and Chile.
France – Two new culinary adventures
aboard Bateaux Parisiens
Among the attractions along Paris’ River Seine
offered by Sodexo’s Bateaux Parisiens is a newly
re-designed Cristal II which, with Diamant, are the
premier ships in the company’s river cruise fleet.
Passengers can enjoy seasonal menu selections and
live music from their own “lounge” as they float
Sodexo Registration Document Fiscal 2011
through the capital. For those who prefer to stay
closer to shore, the floating Bistro Parisien, moored
at the foot of the Eiffel Tower, offers classic brasserie
fare in a modern, contemporary environment.
Netherlands ‑ Sustaining flower power
Sodexo has been chosen as the lead foodservices
provider for the Netherlands’ huge international
flowers and gardening exhibition held every 10 years.
More than two million national and international
visitors are expected for the 200-day-long “Floriade
2012.” Sodexo will offer naturally prepared foods
featuring regional and seasonal product sourcing.
Spain ‑ Now serving on center court
For the third year, Sodexo teams provided a
wide variety of foodservices to attendees at the
Madrid Open tennis championships. More than
100,000 people enjoyed the many fine examples of
Spanish gastronomy, specially adapted to appeal to
international tastes.
United Kingdom
P ◀ CONTENTS ▶
Double triumph at Scottish Event Awards
Sodexo was twice recognized at the 2010 Scottish
Event Awards, receiving the best Business to
Business Corporate Event award for its hospitality
services at The Open Championship at St Andrews
and winning Best Unusual Venue honors for the
Royal Botanic Garden Edinburgh’s Gateway Centre.
A winning partnership
Sodexo marked 10 years of partnering with the Mike
Burton Group in managing sales and marketing,
hospitality services and catering for some of the
world’s major sporting events, including the 2011,
2015 and 2019 Rugby World Cups and the 2012
London Olympics.
United States Benchmark reference
for conference center hospitality
Two Sodexo-run venues in Flagstaff, Arizona, the
Black Canyon and High Country conference centers,
have been recognized with 2011 Pinnacle Awards for
their standard-setting hospitality excellence.