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Office of the Premier Annual Report 2009-2010 - Gauteng Online

Office of the Premier Annual Report 2009-2010 - Gauteng Online

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Service delivery achievementsOutputsOutput performance measures/servicedelivery indicatorsBranding and Marketing Develop annual branding andFrameworkmarketing programme alignedwith GPG communicationstrategy and o<strong>the</strong>r relevantstrategiesLinkages with local andnational campaignsActual Performance Against TargetTargetActual<strong>Annual</strong> planBranding and Marketingimplementation plan developedand implementedOngoingNew brand used on alladvertising campaignsReasons for Major VariancesNo variance as target achievedNo variance as target achievedMarketing campaignsOngoing alignment withcountry brandImplementation <strong>of</strong>branding and marketingadvertising campaigns in<strong>Gauteng</strong>, SA and abroadIdentify ad hoc branding andmarketing opportunities anddevelop proposalsOngoing Ongoing No variance as target achievedOngoingThe tender process for <strong>the</strong> The above-<strong>the</strong>-line advertisingmarketing and advertising campaign only started in <strong>the</strong>campaign was finalised on middle <strong>of</strong> March, due to delays3 March <strong>2010</strong>. The creatives in <strong>the</strong> tender and procurementwere completed, with certain process.media channels, space couldonly be obtained from 1 April<strong>2010</strong>.<strong>Annual</strong>ly<strong>Gauteng</strong> Motorshow (Kyalami), No variance as target achievedTourism Indaba (Durban),Superbike Champions,Joburg Easter Festival, Craftand Design Centre launch,<strong>Premier</strong>’s Golf Day, Blue IQCity to City Marathon, Soccerex<strong>2009</strong> (Sandton), <strong>Gauteng</strong>Tourism Agency tour operators(Cape Town), Meetings Africabreakfast hosted by GTA,FIFA LOC Media Tour, DesignIndaba (Cape Town), Puisano<strong>Gauteng</strong> books printed anddistributed at above eventsMedia packs with informationon <strong>Gauteng</strong>, host cities weregiven to 114 journalists on FIFAMedia tour.56

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