NASA Scientific and Technical Aerospace Reports

performance, are great. This paper describes an approach to dealing with the complexity of assessment described above
through the application of ‘bridge’ experiments that start with a blend of modeling and experimentation in the laboratory -to
thoroughly explore core concepts and test new assessment ideas under controlled conditions -- and scale to meet the
challenges of field-level performance assessment by emphasizing those issues that proved to be performance drivers in the
laboratory.
DTIC
Command and Control; Evaluation; Organizations; Research; System Effectiveness; War Games; Warfare
20060001872 Maryland Univ., Baltimore, MD USA
ENcentive: A Framework for Intelligent Marketing in Mobile Peer-To-Peer Environments
Ratsimor, Olga; Finin, Tim; Joshi, Anupam; Yesha, Yelena; Jan. 1, 2005; 9 pp.; In English; Original contains color
illustrations
Contract(s)/Grant(s): F30602-00-2-0591
Report No.(s): AD-A440420; No Copyright; Avail.: Defense Technical Information Center (DTIC)
In recent years, the growth of Mobile Computing, Electronic Commerce and Mobile Electronic Commerce has created
a new concept of Mobile Electronic Marketing. New marketing models are being developed and used to target mobile users.
A mobile environment introduces new challenges that need to be overcome by these marketing models in order to be
successful and effective. This paper proposes a framework, called eNcentive, which addresses many of the issues that are
characteristic of mobile environments. eNcentive facilitates peer-to-peer electronic marketing in mobile ad hoc environments.
Our framework employs an intelligent marketing scheme, by providing users the capability to collect information like sales
promotions and discounts. Users can propagate this marketing information to other users in the network. Participating users
benefit from such circulation since businesses that originally created the promotions reward the active distributors with
additional promotions and other compensations.
DTIC
Electronic Commerce; Marketing; Wireless Communication
20060001929 Alphatech, Inc., Burlington, MA USA
Optimized Command and Control Architectures for Improved Process and Performance
Entin, Elliot E.; Jan. 1, 2005; 10 pp.; In English; Original contains color illustrations
Contract(s)/Grant(s): N00014-95-C-0125
Report No.(s): AD-A440605; No Copyright; Avail.: CASI: A02, Hardcopy
Evidence in a recent study contrasting team performance in traditional unoptimized architectures to performance in
non-traditional optimized architectures showed higher performance in the traditional unoptimized architectures. This was the
case despite the fact that the optimization process matched the architecture to the mission and reduced internodal coordination.
The experimenters surmised that unfamiliarity with the non-traditional optimized architectures was an important reason for
the lower performance in the optimized architectures. The present experiment was conducted to improve upon the design used
in the previous experiment so that a valid comparison could be made between a traditional non-optimized architecture and a
nontraditional optimized one. As expected, once teams were afforded sufficient training with the non-traditional optimized
architecture, they performed higher with it than with a traditional unoptimized architecture. The results provide support for
a simple model linking architecture type through team processes to performance.
DTIC
Command and Control; Communication Networks; Optimization
20060001931 Aptima, Inc., Woburn, MA USA
Adaptive Architectures for Command and Control: Toward an Empirical Evaluation of Organizational Congruence
and Adaptation
Diedrich, Frederick J.; Hocevar, Susan P.; Entin, Elliot E.; Hutchins, Susan G.; Kemple, William G.; Kleinman, Davied L.;
Apr. 19, 2005; 15 pp.; In English; Original contains color illustrations
Contract(s)/Grant(s): N00014-99-C-0255
Report No.(s): AD-A440624; No Copyright; Avail.: CASI: A03, Hardcopy
How do teams cope with a misalignment between their organizational structures and mission requirements? Through a
series of empirical and modeling efforts, our long-term goal is to understand the nature of organizational congruence, and to
predict and measure the effects of a lack of congruence on the behaviors of organizations as they strive to adapt. In this paper,
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