(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

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Web Design: Introductory Concepts and Techniques, Third Edition Gary B. Shelly H. Albert Napier Ollie Rivers Vice President, Publisher: Nicole Pinard Senior Product Manager: Reed Curry Developmental Editor: Amanda Brodkin Product Manager: Klenda Martinez Associate Product Manager: Jon Farnham Editorial Assistant: Lauren Brody Director of Marketing: Cheryl Costantini Marketing Manager: Tristen Kendall Marketing Coordinator: Julie Schuster Production Director: Patty Stephan Content Project Manager: Matthew Hutchinson Art Director: Marissa Falco Cover designer: Joel Sadagursky Cover photo: Jon Chomitz Text designer: Joel Sadagursky Technology Project Manager: Chris Conroy Manufacturing Coordinator: Julio Esperas Copyeditor: Karen Annett Proofreader: Kathy Orrino Indexer: Rich Carlson Compositor: GEX Publishing Services Printer: RRD Menasha © 2009 Course Technology, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at cengage.com/permissions Further permissions questions can be emailed to permissionrequest@cengage.com ISBN-13: 978-1-4239-2718-1 ISBN-10: 1-4239-2718-4 Course Technology 25 Thomson Place Boston, Massachusetts 02210 USA Cengage Learning is a leading provider of customized learning solutions with office locations around the globe, including Singapore, the United Kingdom, Australia, Mexico, Brazil, and Japan. Locate your local office at: international.cengage.com/region Cengage Learning products are represented in Canada by Nelson Education, Ltd. For your course and learning solutions, visit course.cengage.com Course Technology, the Course Technology logo, and the Shelly Cashman Series ® are registered trademarks used under license.” Purchase any of our products at your local college store or at our preferred online store www.ichapters.com Printed in the United States of America 1 2 3 4 5 6 7 15 14 13 12 11 10 09
Page 2: Web Design Introductory Concepts an
Page 8: iv Contents Step 4: Select the Site
Page 12: WEB DESIGN Preface In this Shelly C
Page 16: viii Preface YOUR TURN Your Turn Ex
Page 20: x Preface • Hands On To complete
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Page 28: 2 Chapter 1 The Environment and the
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16 Chapter 1 The Environment and th
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40 Chapter 2 Web Publishing Fundame
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70 Chapter 3 Planning a Successful
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LEARN IT ONLINE Wheel of Terms An i
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132 Chapter 5 Typography and Images
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158 Chapter 6 Multimedia and Intera
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184 Chapter 7 Promoting and Maintai
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APP 2 Appendix A Design Tips Descri
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APP 10 Appendix B HTML Quick Refere
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APP 24 Appendix C Cascading Style S
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APP 26 Appendix C Cascading Style S
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IND 2 Index B B2B. See business-to-
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IND 4 Index demographic characteris
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IND 6 Index hosting, Web site, 186-
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IND 8 Index multimedia producer: An
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IND 10 Index resolution dependent:
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IND 12 Index thumbnail: A miniature
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IND 14 Index Web Style Guide, 45 We
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(Shelly Cashman Series) Gary B. Shelly, H. Albert Napier, Ollie N. Rivers-Web design_ introductory concepts and techniques -Cengage Learning (2008)

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