CERCLE DIPLOMATIQUE - issue 01/2017

PROMOTION
Lyoness – an international company
with a regional focus
The Lyoness Shopping Community
distinguishes itself by its strength in the
regional area and offers its Members a
successful global network of Loyalty
Merchants
With six million Members and 70,000 Loyalty Merchants, Lyoness
has become one of the world‘s largest shopping communities.
The company, which has been on the market for the past 14 years,
is now active in 47 countries. Around 1,000 employees ensure the perfect
support for both Loyalty Merchants and Members. The latter can enjoy
attractive shopping benefits: They will receive up to 5% Cashback as well as
Shopping Points for every purchase made at a Loyalty Merchant, whether in
store or online. These can then be redeemed at the Merchants in exchange
for special Deals. The Members‘ greatest benefit: Lyoness operates crossnational
and cross-sector. Membership for shoppers at Lyoness is free of
charge and non-binding. As a global shopping community the company
provides a large international network of Loyalty Merchants, at which the
Lyoness shopping benefits can be used. A Cashback Card registered in Austria
can therefore be used globally, e.g. on holiday. OMV and booking.com
are among Austria‘s top Loyalty Merchants.
thermore, the CFF has also introduced education and aid projects in many
other countries, by supporting social institutions and educational programmes.
More at www.lyoness-CFF.org.
The Greenfinity Foundation (GFF) was called to life in 2011 and has
since implemented environmental and climate projects around the world.
More than 100 wells were built in Brazil in order to provide clean water for
the people in one of the country‘s driest regions. The Philippines is home to
one of the CFF‘s largest projects: Biological gardens were planted at the San
Roque Elementary School, supported by the CFF, in order to counteract the
students‘ and the entire regional population‘s malnourishment. Furthermore,
the GFF promotes the use of alternative energy and has since equipped
several schools on three continents with photovoltaic systems. More than
25 projects in 20 different countries have been implemented by the GFF so
far. More at www.lyoness-GFF.org.
Lyoness provides added value not only to its Members, but to the companies
as well. With the Cashback Solutions, Lyoness has created a professional
customer loyalty program specifically for the SME sector. Thus, small
and medium-sized enterprises can attract new and loyal customers in an
efficient manner and simultaneously save on advertising and marketing
costs. The B2B options are extremely attractive for SMEs: It is now possible
for them to gain Lyoness Loyalty Merchants as customers and to receive
Cashback when making purchases for their company at those Loyalty Merchants.
Lyoness is also in touch with the latest digital trends and introduced an
enhanced version of the Cashback App at the end of February 2017. The
app is available world-wide and can be downloaded as an Android or iOS
version. The app offers a location-based Loyalty Merchant search including
a distance indicator in metres or kilometres, a current overview of the
amount of Cashback and Friendship Bonus, the number of collected Shopping
Points as well as a display of the favourite shops. Shopping Points can
now be redeemed via the App. Shaking the smartphone brings about the
barcode of the Cashback Card, thus making shopping and saving money
even easier.
Taking centre stage: Corporate Social Responsibility
Lyoness is well aware of its social responsibility. The Child & Family
Foundation (CFF) was founded in 2008 with the aim of supporting and
promoting disadvantaged children, adolescents and their families. In accordance
with the motto „Education. Opportunities. Future.“ more than 70
aid and education projects were funded and implemented over the last few
years.
The CFF thereby places its focus on the education sector. In 2013, a severely
damaged school in Qunu, Nelson Mandela‘s birth place, was rebuilt
with the help of Mandela‘s family. In addition, the CFF has implemented
long-term school projects in Honduras, Nigeria and the Philippines. Fur-
PHOTOS: LYONESS/ALEX KRAMEL; ISTOCK • ENTGELTLICHE EINSCHALTUNG
Very important for Lyoness Members: Every single purchase made at
Lyoness Loyalty Merchants supports projects run by both of these foundations.
Not only are you saving money but are also helping the world become
a better place.
Involvement in popular sport
Aside from its social commitment, Lyoness has also been active in the
field of sports since 2015. Taking over the title sponsorship for the Lyoness
Open and the consequent involvement in golf sport was an important strategic
decision for the company. As an international shopping community,
engaging in popular sport was the next logical step. Lyoness therefore introduced
the SK Rapid Cashback Program together with SK Rapid Wien in
2015. Aside from a personal website, Lyoness also provides a Cashback
Card in the club‘s own design, with which fans of SK Rapid can secure Lyoness
shopping benefits around the world. The same model was implemented
in 2016 with Österreichische Sporthilfe and many renowned clubs in
other countries, such as Poland, the Czech Republic, Slovakia, Croatia and
Italy. A trendsetting cooperation with MotoGP was also established in
2016.
Money back with the CDW Cashback Card
Since the start of the New Year, the existing cooperation with the Club
Diplomatie & Wirtschaft (CDW), which dates back 5 years, has been intensified.
It was instantly clear to both Lyoness and the CDW that their very
productive collaboration should be raised to the next level due to their international
outlook. For this reason, the CDW Cashback Card was brought
to life, which is available at any time free of charge. It goes without saying
that all benefits which the other Cashback Cards have to offer also apply to
the CDW Cashback Card.
Registrations for the CDW Cashback Card are now possible at the
Club Diplomatie & Wirtschaft. Contact: KommR. Josef Vuzem,
Tel. +43 (0)664/300 00 00. www.cdw.or.at
SERVICE INFORMATION
All Lyoness partners and offers
can be found at
www.lyoness.com.
The new Cashback App
Free registration:
Membership for shoppers
at Lyoness is free of charge
and non-binding.
More information can be
found at www.lyoness.com.