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om dasWirveboda, posteris ,,gamiuTave perangi" rasistuli ekvivalentis an<br />
Tundac aeroportebSi gasayidi hilaris gamosaxulebiani kaklis samtvrevis<br />
konfrontacia... maSin amerikelTa brazi, sqolioebis nacvlad, gazeTis<br />
pirvel gverdebs daikavebda" (Courie & Co., 2008).<br />
Fortune 1000_is kompaniebis qali aRmasruleblebis gamokiTxvaSi, qalebis<br />
33%_ma liderobaSi uTanasworobis mTavar problemad stereotipebi da<br />
qalTa rolisa da SesaZleblobebis Sesaxeb crurwmenebi daasaxeles<br />
(Catalyst, 2003). stereotipebi Semoklebuli kognituri gzaa, romelic<br />
gavlenas axdens imaze, Tu rogor amuSaveben adamianebi informacias<br />
sxvadasxva jgufebTan da jgufis wevrebTan mimarTebaSi. jgufs an mis<br />
wevrs, adamianebi Tavad jgufSi arsebuli realuri gansxvavebebis<br />
miuxedavad miaweren xolme raRac maxasiaTeblebs (Hamilton, Stroessner, &<br />
Driscoll, 1994). miuxedavad imisa, rom bevri stereotipi adaptirebadi<br />
struqturaa, im kuTxiT, rom isini stereotipuli jgufebis Sesaxeb raRac<br />
ukve arsebul gamocdilebebs efuZneba da simarTlis marcvalsac Seicavs,<br />
stereotipebi cudad SeiZleba adaptirdes da araswori warmodgena<br />
Segviqmnas, an xeli SeuSalos adamianTa jgufSi individualuri<br />
gansxvavebebis danaxvas (Aronson, 1995).<br />
genderuli stereotipebi sakmaod gavrcelebulia, dokumentirebulia da<br />
Znelad Sesacvleli (Dodge, Gilroy & Fenzel, 1995; Heilman, 2001 Burgess & Borgida,<br />
1999;). Ggenderuli stereotipebi, garda imisa, rom qalebisa da kacebis<br />
maxasiaTeblebis Sesaxeb stereotipul rwmenebs aRweren, aseve imis<br />
receptsac iZlevian, Tu rogoria Sesaferisi qceva qalisa da mamakacisTvis<br />
(Glik & Fiske, 1999). Kkacebis stereotipi moicavs iseT qmediT maxasiaTeblebs,<br />
rogoricaa Tavdajerebuloba, Seupovroba, damoukidebloba,<br />
racionaluroba da gadawyvetilebebSi simtkice, maSin, roca qalebis<br />
stereotipi xasiaTdeba urTierTobebis maxasiaTeblebiT: sxvebisadmi<br />
mzrunvelobiT, mgrZnobiarobiT, siTboTi, da mxardaWeriT (Deaux & Kite, 1993;<br />
Heilman, 2001).<br />
garda imisa, rom stereotipebze dafuZnebul molodinebs unda<br />
daemorCilon, adamianebisagan aseve moiTxoven, moeridon iseT qcevas, rac<br />
stereotipSi ar jdeba (Heilman, 2001). sasjeli, romelic stereotipis<br />
darRvevas mosdevs, kargad aris aRwerili 1989 wlis klasikad qceul<br />
sasamarTlo saqmeSi _ prais uoterhausi ana hopkinsis winaaRmdeg.<br />
uoterhausSi hopkinss uTxres, rom igi ver ivargebda partniorad, radgan<br />
zedmetad mamakacuri iyo. ise Sors wavidnen, rom mas momxibvlelobis<br />
skolaSi wasvla urCies, uTxres etarebina makiaJi da samkaulebi da<br />
naklebad agresiuli yofiliyo. sabolood, sasamarTlos gadawyvetilebiT<br />
dadginda, rom prais uoterhausi genderul stereotipebs iyenebda da<br />
diskriminacias axorcielebda (Fiske, Bersoff, Borgida, Deaux, & Heilman, 1991 Fiske,<br />
1998;).<br />
Ggenderuli stereotipebi sakmaod martivad da avtomaturad aqtiurdeba,<br />
rasac xSirad mikerZoebul gansjamde mivyavarT (Kunda & Spencer, 2003). Aamis<br />
naTeli magaliTia im qalebisa da kacebis Sefaseba, romlebsac simfoniuri<br />
orkestrisaTvis arCevdnen. 1970-ian da 80-ian wlebSi, mamakacebiT<br />
dominirebul simfoniur orkestrSi erTi martivi ram Seicvala: yvelas,<br />
vinc ganacxadi gaakeTa, sTxoves ise daekraT, rom scenis ukan yofiliyvnen<br />
damalulebi. Aam patara cvlilebam qalTa proporciuli raodenoba<br />
simfoniur orkestrebSi sakmaod gazarda (Goldin & Rouse, 2000). konkursantis<br />
sqesis danaxvac ki ukve aaqtiurebda Jiuris gonebaSi stereotipul<br />
mosazrebebs, rac mniSvnelovan mikerZoebas iwvevda kacebis mimarT.<br />
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