Tavi 5
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umTavresi cnebis aRweriT viwyebT. Semdeg Cven aRvwerT kulturis<br />

ganzomilebebs, msoflio kulturis klasterebs (jgufebs) da maT<br />

maxasiaTeblebs. Semdeg Cven SeviswavliT Tu rogor icvleba lideroba<br />

sxvadasxva kulturasTan mimarTebaSi da liderobis romeli<br />

damaxasiaTebeli Tviseba miesadageba, zogadad, yvela kulturas - romelia<br />

sasurveli da romeli arasasurveli. bolos ki ganvixilavT arsebuli<br />

kvlevebis Zlier da sust mxareebs.<br />

kulturis gansazRvreba<br />

anTropologebi, sociologebi da mecnierebis sxva wamomadgenlebi, bevrs<br />

kamaToben sityva kulturis mniSvnelobis Sesaxeb. imdenad, ramdenadac<br />

termini abstraqtulia, misi calsaxad gansazRvra rTulia, amitom<br />

warmodgenilia sxvadasxva dros, sxvadasxva adamianebis mier gakeTebuli<br />

gansxvavebuli ganmartebebi. Cveni miznebisTvis kultura gansazRvrulia,<br />

rogorc faseulobebis, rwmenis, wesebis, normebis, niSnebis da tradiciebis<br />

erToblioba, romlebic saerToa adamianebis garkveuli jgufisTvis. is<br />

warmoadgens jgufis iseT ziar maxasiaTeblebs, rac unikalurs xdis mas.<br />

kultura dinamiuri bunebisaa da SesaZlebelia misi sxvebisTvis gadacema.<br />

mokled, kultura adamianebis jgufis cxovrebis stils, wes-Cveulebebs da<br />

maTi qmedebebis scenars warmoadgens (Gudykuns&Ting-Toomey, 1988).<br />

kulturis monaTesave terminebs warmoadgenen, multikulturuli da<br />

mravalferovneba. multikulturuli gulisxmobs iseT midgomas, an<br />

sistemas, romelic erT kulturaze mets ganixilavs. amisTvis, is imowmebs<br />

gansxvavebuli kulturebis arsebobas, rogoricaa afrikuli, amerikuli,<br />

aziuri, evropuli da axlo aRmosavleTis kulturebi. es cneba SeiZleba<br />

gamoyenebuli iqnas iseTi qvekulturebis erTobliobasTan mimarTebaSic,<br />

romlebsac rasobrivi, genderuli, eTnikuri, seqsualuri orientaciis an<br />

asakobrivi maxasiaTeblebi gaaCniaT. mravalferovneba ukavSirdeba<br />

konkretul jgufSi an organizaciaSi gansxvavebuli kulturebis an<br />

eTnikuri jgufebis arsebobas. am TavSi Cven SevexebiT sakiTxebs, romlebic<br />

liderobasa da multikulturalizms ukavSirdeba.<br />

erTmaneTTan dakavSirebuli cnebebi<br />

sanam kulturasTan dakavSirebuli uamravi aspeqtis ganxilvas daviwyebdeT,<br />

am qveTavSi aRvwerT or cnebas, romlebic uSualo kavSirSi arian<br />

kulturasTan, esenia: eTnocentrizmi da crurwmena, orive am cnebas<br />

garkevuli gavlena aqvs imaze, Tu rogor axdenen liderebi gavlenas sxva<br />

adamianebze.<br />

eTnocentrizmi<br />

rogorc am sityvis Sinaarsidan Cans, eTnocentrizmi warmoadgens pirovnebis<br />

midrekilebas sakuTari jgufi (eTnikuri, rasobrivi, an kulturuli)<br />

sakuTari TvalTaxedvis aresa da samyaros centrSi daayenos. adamianebs<br />

aqvT midrekileba imisken, rom sakuTari rwmena, damokidebuleba da<br />

faseulobebi prioritetuli gaxadon da sxva adamianebis, jgufebis<br />

Rirebulebebze maRla daayenon. eTnocentrizmi iziarebs Sexedulebas, rom<br />

erTi konkretuli kultura SeiZleba ufro ukeTesi an bunebrivi iyos,<br />

vidre sxva kulturebi. is moicavs imis risks, rom sxvaTa unikaluri<br />

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