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Service Science: Exploring the Implications of IT-enabled Relational<br />
Structures on Service Performance<br />
Noel Carroll<br />
Lero - the Irish Software Engineering Research Centre, Dept. of CSIS, University of Limerick<br />
noel.carroll@lero.ie<br />
Abstract<br />
Although services are delivered across dispersed<br />
complex service eco-systems, monitoring performance<br />
becomes a difficult task. This research explores the<br />
development of service performance analytics within the<br />
discipline of service science and explains how actor<br />
network theory (ANT) and social network analysis (SNA)<br />
can be introduced as the core theories to examine<br />
service operations and performance.<br />
1. Introduction<br />
The emerging discipline of ‘service science’ sets out<br />
to explore the socio-technical and socio-economic<br />
factors which contribute towards service delivery [1].<br />
While the literature often investigates services from<br />
aspects of people, computer hardware and software,<br />
business, and information systems [2], few efforts<br />
encapsulate all of these factors to understand the<br />
intertwining trajectories of service networks. Services are<br />
complex socio-technical entities which result in<br />
intertwining human and non-human factors. Thus,<br />
viewing services through an actor network theory (ANT)<br />
lens allows us to develop an understanding of the<br />
complexity of service environments as they operate<br />
across heterogeneous networks.<br />
2. Research Approach<br />
This research adopts ANT to explore the implications<br />
of technology on relational structures (links within a<br />
network) and their affects on service performance across<br />
a service network. In addition, we examine how service<br />
actors impact on change and we visualise this through a<br />
technique called social network analysis (SNA). SNA is<br />
an approach and set of techniques which studies the<br />
exchange of resources (for example, information) among<br />
actors.<br />
Figure 1 Example of a SNA Map<br />
SNA focuses on patterns of relations among nodes<br />
(figure 1) and demonstrates the value of ties and<br />
relationships between each node by providing a visual<br />
and mathematical representation of interaction and<br />
exchanges which influence behaviour.<br />
164<br />
3. Service Operations and Performance<br />
There have been minimal research efforts to explore<br />
service networks from both a service management and a<br />
service computing perspective. This has significant<br />
consequences on manager’s ability to understand the<br />
implications of implementing and managing technology<br />
to support service operations. Service network<br />
performance analytics (SNPA) is an area which we<br />
develop as it is becoming a crucial topic within service<br />
environments to allow managers gain greater insights on<br />
service operations, i.e. what works well, what needs<br />
improvement, and what needs to be removed.<br />
Performance is often influence by external entities<br />
causing structural variability across a service eco-system.<br />
We explore this from a service management and service<br />
computing perspective which attempts to unite the two<br />
disciplines for two main reasons:<br />
1. To enhance service management decision-making<br />
tasks (service management),<br />
2. To feed performance information into service<br />
requirements engineering (service computing).<br />
Figure 2 illustrates the service anatomy in which we<br />
focus on service process and key performance indicators<br />
Figure 2 Service Network Anatomy [2]<br />
(KPI) to model service performance <strong>–</strong> SNPA. The focus<br />
on service network relational structures acknowledges<br />
the fundamental role that relational structures play on<br />
the generation of value through the sustainability of<br />
service network relationships, interaction, exchange of<br />
resources and competencies to enhance service<br />
performance.<br />
4. References<br />
[1] Spohrer, J., Maglio, P. P., Bailey, J., and Gruhl, D. ‘‘Steps<br />
Toward a Science of Service Systems,’’ IEEE Computer,<br />
Volume 40, Number 1, 2007, pp. 71-77.<br />
[2] S-Cube. Documents available from Website: http://www.scube-network.eu/<br />
2009