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Service Science: Exploring the Implications of IT-enabled Relational<br />

Structures on Service Performance<br />

Noel Carroll<br />

Lero - the Irish Software Engineering Research Centre, Dept. of CSIS, University of Limerick<br />

noel.carroll@lero.ie<br />

Abstract<br />

Although services are delivered across dispersed<br />

complex service eco-systems, monitoring performance<br />

becomes a difficult task. This research explores the<br />

development of service performance analytics within the<br />

discipline of service science and explains how actor<br />

network theory (ANT) and social network analysis (SNA)<br />

can be introduced as the core theories to examine<br />

service operations and performance.<br />

1. Introduction<br />

The emerging discipline of ‘service science’ sets out<br />

to explore the socio-technical and socio-economic<br />

factors which contribute towards service delivery [1].<br />

While the literature often investigates services from<br />

aspects of people, computer hardware and software,<br />

business, and information systems [2], few efforts<br />

encapsulate all of these factors to understand the<br />

intertwining trajectories of service networks. Services are<br />

complex socio-technical entities which result in<br />

intertwining human and non-human factors. Thus,<br />

viewing services through an actor network theory (ANT)<br />

lens allows us to develop an understanding of the<br />

complexity of service environments as they operate<br />

across heterogeneous networks.<br />

2. Research Approach<br />

This research adopts ANT to explore the implications<br />

of technology on relational structures (links within a<br />

network) and their affects on service performance across<br />

a service network. In addition, we examine how service<br />

actors impact on change and we visualise this through a<br />

technique called social network analysis (SNA). SNA is<br />

an approach and set of techniques which studies the<br />

exchange of resources (for example, information) among<br />

actors.<br />

Figure 1 Example of a SNA Map<br />

SNA focuses on patterns of relations among nodes<br />

(figure 1) and demonstrates the value of ties and<br />

relationships between each node by providing a visual<br />

and mathematical representation of interaction and<br />

exchanges which influence behaviour.<br />

164<br />

3. Service Operations and Performance<br />

There have been minimal research efforts to explore<br />

service networks from both a service management and a<br />

service computing perspective. This has significant<br />

consequences on manager’s ability to understand the<br />

implications of implementing and managing technology<br />

to support service operations. Service network<br />

performance analytics (SNPA) is an area which we<br />

develop as it is becoming a crucial topic within service<br />

environments to allow managers gain greater insights on<br />

service operations, i.e. what works well, what needs<br />

improvement, and what needs to be removed.<br />

Performance is often influence by external entities<br />

causing structural variability across a service eco-system.<br />

We explore this from a service management and service<br />

computing perspective which attempts to unite the two<br />

disciplines for two main reasons:<br />

1. To enhance service management decision-making<br />

tasks (service management),<br />

2. To feed performance information into service<br />

requirements engineering (service computing).<br />

Figure 2 illustrates the service anatomy in which we<br />

focus on service process and key performance indicators<br />

Figure 2 Service Network Anatomy [2]<br />

(KPI) to model service performance <strong>–</strong> SNPA. The focus<br />

on service network relational structures acknowledges<br />

the fundamental role that relational structures play on<br />

the generation of value through the sustainability of<br />

service network relationships, interaction, exchange of<br />

resources and competencies to enhance service<br />

performance.<br />

4. References<br />

[1] Spohrer, J., Maglio, P. P., Bailey, J., and Gruhl, D. ‘‘Steps<br />

Toward a Science of Service Systems,’’ IEEE Computer,<br />

Volume 40, Number 1, 2007, pp. 71-77.<br />

[2] S-Cube. Documents available from Website: http://www.scube-network.eu/<br />

2009

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