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p : 9 | C : 1 To our ShareholderS ThE pUMa ShaRE Despite being buffeted by stark headlines throughout 2012, worldwide equity markets were for the most part able to deliver excellent annual performances. Whereas the Dow Jones finished the year up around four percent, German equity indices recorded substantial gains throughout 2012. The main reasons for these ascents included the agreement between economists and politicians that the Euro was to be saved at almost any price and also the continuing historic lows of interest rates. The two most important German indices rose markedly in 2012. The DAX finished the year at 7,612 points, an increase of 29.1 % versus the previous year, and the MDAX closed up 34.7 % at 11,914 points. PuMa BuSineSS and SuSTainaBiliTy rePorT 2012 f.1 t.1 300 250 200 150 100 50 0 PUMA SHARE PERFORMANCE / TRADiNg vOLUME Jan feb Mar apr May June July aug Sep Oct Nov dec PUMA Trading Volume
p : 10 | C : 1 To our ShareholderS The PUMA share, listed in the MDAX, stayed constant compared to the previous year. The price of PUMA shares moved between a low of € 210.10 on the 23rd of July 2012, and a high of € 274.00 on the 3rd of April 2012. The average daily volume of shares traded was equal to 24,738, compared with 39,973 shares per day in the previous year. At the end of the year, PUMA’s share price was almost unchanged at € 224.85 when compared to € 225.00 at the end of 2011. PUMA’s market capitalization therefore remained constant at € 3.4 billion. f.2 t.1 140 120 100 80 60 40 PuMa BuSineSS and SuSTainaBiliTy rePorT 2012 T.1 t.1 SHARE DEvELOPMENT – REBASED KEY DATA PER SHARE 2012 2011 2010 2009* 2008 End of year price € 2 2 4 . 8 5 2 2 5 . 0 0 2 4 8 . 0 0 2 31. 8 4 14 0 . 3 0 highest price listed € 2 74 . 0 0 252.85 2 6 3 .7 5 2 4 0 .74 2 7 3 . 2 6 lowest price listed € 210.10 197.30 201.50 10 3 . 0 4 112 .7 8 daily trading volume (Ø) amount 2 4 ,7 3 9 39,973 3 2 , 0 4 5 3 8 ,9 96 5 7, 310 Earnings per share € 4 . 69 15.36 13 . 4 5 5 . 2 8 15.15 Gross cashflow per share € 21. 8 9 25.47 2 3 . 8 4 18 . 47 2 5 . 4 6 free cashflow (before acquisitions) per share € 5 . 5 8 4.07 8 . 3 5 16.52 7.21 Shareholder‘s equity per share € 10 6 .7 3 107.14 9 2 . 2 4 7 5 .14 7 8 . 0 5 dividend per share € 0.50 2.00 1. 8 0 1. 8 0 2 .7 5 PUMA MDAX Jan feb Mar apr May June July aug Sep Oct Nov dec * Adjusted comparable figures according to IAS 8, see chapter 3 in the notes to the consolidated financial statements as of December 31, 2010. The PUMA share has been registered for the regulated market (formerly official trading) on German stock exchanges since 1986. It is listed in the Prime Standard Segment and the Mid-Cap Index MDAX of the German Stock Exchange [Deutsche Börse]. Moreover, membership in the Dow Jones World / STOXX Sustainability indices and the FTSE- 4Good index was once again confirmed.
Page 2 and 3: Business and sustainaBility RepoRt
Page 4 and 5: Content 5 PUMA.Creative 77 Creative
Page 6 and 7: “ OUR MISSION IS TO BECOME the mo
Page 8 and 9: p : 7 | C : 1 To our ShareholderS f
Page 12 and 13: PUMAVision “ ThE pROpER USE of sc
Page 14 and 15: p : 13 | C : 2 TM PUMAvision Fair H
Page 16 and 17: p : 15 | C : 2 PUMAVision STakEhOld
Page 18 and 19: p : 17 | C : 2 PUMAVision AwARDS AN
Page 20 and 21: p : 19 | C : 2 PUMAVision PUMA’s
Page 22 and 23: p : 21 | C : 2 f.5 t.1 > POTENTiAL
Page 24 and 25: p : 23 | C : 2 PUMAVision RETAiL TR
Page 26 and 27: p : 25 | C : 2 PUMAVision ORgANiZAT
Page 28 and 29: p : 27 | C : 2 PUMAVision CHARiTY C
Page 30 and 31: p : 29 | C : 2 PUMAVision SUSTAiNAB
Page 32 and 33: p : 31 | C : 2 PUMAVision TOTAL wOR
Page 34 and 35: p : 33 | C : 2 TURNOvER PUMAVision
Page 36 and 37: “ The world as we have creaTed iT
Page 38 and 39: p : 37 | c : 3 PUMA.SAfe puma.safe
Page 40 and 41: p : 39 | c : 3 PUMA.SAfe The puma p
Page 42 and 43: p : 41 | c : 3 PUMA.SAfe more susTa
Page 44 and 45: p : 43 | c : 3 PUMA.SAfe Prof. Dr.
Page 46 and 47: p : 45 | c : 3 PUMA.SAfe puma ends
Page 48 and 49: p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
Page 50 and 51: p : 49 | c : 3 PUMA.SAfe t.20 T.22
Page 52 and 53: p : 51 | c : 3 PUMA.SAfe that decre
Page 54 and 55: p : 53 | c : 3 PUMA.SAfe tion durin
Page 56 and 57: p : 55 | c : 3 PUMA.SAfe chemicals
Page 58 and 59: p : 57 | c : 3 PUMA.SAfe and sustai
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p : 59 | c : 3 PUMA.SAfe PUMA audit
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p : 61 | c : 3 PUMA.SAfe Another ke
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p : 63 | c : 3 PUMA.SAfe facTory au
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p : 65 | c : 3 PUMA.SAfe For the fi
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p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
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p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
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“ Be the change that you wish to
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p : 73 | c : 4 PUMA BUsiness And sU
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p : 75 | c : 4 puma.peace PUMA.PeAc
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puma.creative Creative Art Network
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p : 79 | c : 5 PUMA BUsiness And sU
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p : 81 | c : 5 the oasis Pietra Bre
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p : 83 | c : 5 A large range of int
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P : 85 | C : 5 PUMAviSion PUMA BUSi
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“ At PUMA, we Are driven to look
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P : 89 | c : 6 brAnd StrAtegy FOLLO
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P : 91 | c : 6 PUMA BUsiness And sU
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P : 93 | c : 6 rUnning Exceptional
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P : 95 | c : 6 MotorSPort 1. puma u
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P : 97 | c : 6 PUMA BUsiness And sU
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P : 99 | c : 6 Spreading the puma v
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P : 101 | c : 6 FitneSS Join in the
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P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
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p : 143 | c : 2 Effective implement
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p : 145 | c : 2 fied applicants. If
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
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grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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