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p : 33 | C : 2 TURNOvER PUMAVision T.10 t.1 TOTAL NUMBER AND RATE OF EMPLOYEE iNiTiATED TURNOvER BY REgiON t.1 REgiON Leavings in 2010 Leavings in 2011 PUMA BUsiness And sUstAinABility RePoRt 2012 Leavings in 2012 Turnover in 2010 in % Turnover in 2011 in % Turnover in 2012 in % apaC 402 549 537 17 19 18 EMEa 1,037 786 923 23 17 18 latin america 190 202 282 10 9 13 North america 1,423 1,217 1,500 54 42 47 Total 3,052 2,754 3,242 27 22 24 COLLECTivE BARgAiNiNg AgREEMENTS T.11 REgiON REgiON PERCENTAgE OF EMPLOYEES COvERED BY COLLECTivE BARgAiNiNg AgREEMENTS NUMBER OF HOURS SPENT iN SAFETY-RELATED TRAiNiNg Ratio 2010* Ratio 2011* Ratio 2012** apaC 6 % 6 % 4 % EMEa 4 5 % 47 % 41 % latin america 7 9 % 8 0 % 7 3 % North america 0 % 0 % 0 % Total 33 % 36 % 28 % T.12 t.1 * Permanent contracts only ** Total Workforce PEOPLE TRAiNED iN FiRE EvACUATiON NUMBER OF EMPLOYEES TRAiNED iN FiRST AiD 2010 2011 2012 2010 2011 2012 2010 2011 2012 apaC 238 281 642 222 278 358 26 25 26 EMEa 8,539 5,215 7,581 3,029 2,430 2,947 762 949 1,040 latin america 918 862 702 203 327 619 35 113 49 North america 288 661 955 6 138* 140 16 139 129 Total 9,983 7,019 9,880 3,460 3,173 4,064 839 1,226 1,244 * Fire evacuation has been part of the onboarding process since 2011 * TOTAL WORKFORCE IN HEADS CONSISTING OF RETAIL AND WHOLESALE
p : 34 | C : 2 PUMAVision RATE OF iNJURiES, ACCiDENTS ETC. EDUCATiON TRAiNiNg, COUNSELiNg PREvENTiON T.13 t.1 REgiON PUMA BUsiness And sUstAinABility RePoRt 2012 ABSENTEEiSM RATE ABSENTEEiSM RATE DUE TO SiCKNESS 2010 2011 2012 2010 2011 2012 apaC 0. 41 % 0. 8 4 % 1. 2 2 % 0. 26 % 0. 4 2 % 0.52 % EMEa 6.5 4 % 6.0 2 % 5. 8 8 % 2 .51 % 2 . 4 3 % 2 . 4 5 % latin america 3. 3 6 % 3.71 % 3.5 6 % 2 .0 4 % 2 . 2 9 % 3. 41 % North america 1.11 % 1.0 0 % 1.0 9 % 0. 3 6 % 0.7 0 % 0.67 % Total 3.23 % 3.45 % 3.50 % 1.39 % 1.61 % 1.87 % T.14 t.1 REgiON TOTAL ACCiDENTS TOTAL iNJURY RATE (OSHA) FATAL ACCiDENTS 2010 2011* 2012* 2010 2011* 2012* 2010 2011 2012 apaC 3 1 4 0.14 0.04 0.15 0 0 0 EMEa 24 16 23 0.57 0.41 0.54 0 0 0 latin america 54 39 45 2.96 1.99 2.05 0 0 0 North america 1 5 1 0.05 0.31 0.06 0 0 0 Total 82 61 73 0.78 0.61 0.67 0 0 0 * Without way-to-work accidents and accidents that did not lead to a work stoppage of one day or more * TOTAL WORKFORCE IN HEADS CONSISTING OF RETAIL AND WHOLESALE EMPLOYEES T.15 t.1 REgiON TRAiNiNg HOURS NUMBER OF TRAiNED EMPLOYEES 2010 2011 2012 2010 2011 2012 apaC 13,723 23,348 23,342 1,009 1,276 1,360 EMEa 38,434 37,459 40,010 1,763 2,037 2,123 latin america 6,442 8,526 8,470 310 706 802 North america 6,150 22,356 28,166 138 1,780 3,123 Total 64,749 91,689 99,988 3,220 5,799 7,408
Page 2 and 3: Business and sustainaBility RepoRt
Page 4 and 5: Content 5 PUMA.Creative 77 Creative
Page 6 and 7: “ OUR MISSION IS TO BECOME the mo
Page 8 and 9: p : 7 | C : 1 To our ShareholderS f
Page 10 and 11: p : 9 | C : 1 To our ShareholderS T
Page 12 and 13: PUMAVision “ ThE pROpER USE of sc
Page 14 and 15: p : 13 | C : 2 TM PUMAvision Fair H
Page 16 and 17: p : 15 | C : 2 PUMAVision STakEhOld
Page 18 and 19: p : 17 | C : 2 PUMAVision AwARDS AN
Page 20 and 21: p : 19 | C : 2 PUMAVision PUMA’s
Page 22 and 23: p : 21 | C : 2 f.5 t.1 > POTENTiAL
Page 24 and 25: p : 23 | C : 2 PUMAVision RETAiL TR
Page 26 and 27: p : 25 | C : 2 PUMAVision ORgANiZAT
Page 28 and 29: p : 27 | C : 2 PUMAVision CHARiTY C
Page 30 and 31: p : 29 | C : 2 PUMAVision SUSTAiNAB
Page 32 and 33: p : 31 | C : 2 PUMAVision TOTAL wOR
Page 36 and 37: “ The world as we have creaTed iT
Page 38 and 39: p : 37 | c : 3 PUMA.SAfe puma.safe
Page 40 and 41: p : 39 | c : 3 PUMA.SAfe The puma p
Page 42 and 43: p : 41 | c : 3 PUMA.SAfe more susTa
Page 44 and 45: p : 43 | c : 3 PUMA.SAfe Prof. Dr.
Page 46 and 47: p : 45 | c : 3 PUMA.SAfe puma ends
Page 48 and 49: p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
Page 50 and 51: p : 49 | c : 3 PUMA.SAfe t.20 T.22
Page 52 and 53: p : 51 | c : 3 PUMA.SAfe that decre
Page 54 and 55: p : 53 | c : 3 PUMA.SAfe tion durin
Page 56 and 57: p : 55 | c : 3 PUMA.SAfe chemicals
Page 58 and 59: p : 57 | c : 3 PUMA.SAfe and sustai
Page 60 and 61: p : 59 | c : 3 PUMA.SAfe PUMA audit
Page 62 and 63: p : 61 | c : 3 PUMA.SAfe Another ke
Page 64 and 65: p : 63 | c : 3 PUMA.SAfe facTory au
Page 66 and 67: p : 65 | c : 3 PUMA.SAfe For the fi
Page 68 and 69: p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
Page 70 and 71: p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
Page 72 and 73: “ Be the change that you wish to
Page 74 and 75: p : 73 | c : 4 PUMA BUsiness And sU
Page 76 and 77: p : 75 | c : 4 puma.peace PUMA.PeAc
Page 78 and 79: puma.creative Creative Art Network
Page 80 and 81: p : 79 | c : 5 PUMA BUsiness And sU
Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
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p : 83 | c : 5 A large range of int
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P : 85 | C : 5 PUMAviSion PUMA BUSi
Page 88 and 89:
“ At PUMA, we Are driven to look
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P : 89 | c : 6 brAnd StrAtegy FOLLO
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P : 91 | c : 6 PUMA BUsiness And sU
Page 94 and 95:
P : 93 | c : 6 rUnning Exceptional
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P : 95 | c : 6 MotorSPort 1. puma u
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P : 97 | c : 6 PUMA BUsiness And sU
Page 100 and 101:
P : 99 | c : 6 Spreading the puma v
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P : 101 | c : 6 FitneSS Join in the
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P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
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p : 143 | c : 2 Effective implement
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p : 145 | c : 2 fied applicants. If
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
Page 202 and 203:
grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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