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P : 119 | C : 2 Earnings bEforE taxEs (Ebt) Earnings before taxes dropped from € 320.4 million to € 112.3 million or in percentage terms from 10.6% to 3.4% of sales. This decrease is essentially the result of the special items already mentioned. Tax expenses decreased from von € 90.0 million to € 32.5 million. At 28.9% the tax rate was just above the rate from the previous year of 28.1%. nEt Earnings Net earnings for the financial year amounted to € 70.2 million compared to € 230.1 million in the previous year. The net rate of return reached 2.1% compared to 7.6% in the previous year. Earnings per share as well as diluted earnings per share amounted to € 4.69 in comparison to € 15.36 in the previous year. pUMa BUsiness and sUstainaBility RepoRt 2012 f.11 t.1 in € 20.00 16.00 12.00 8.00 4.00 0.00 ManageMent RepoRt Earnings / DiviDEnD PEr sharE Earnings per share Dividend DiviDEnDs 2008 2009 2010 2011 2012 The Managing Directors will recommend to the Administrative Board and the shareholders at the Annual General Meeting on May 7, 2013 that a dividend of € 0.50 per share is distributed from PUMA SE’s retained earnings for financial year 2012. As a percentage of consolidated sales, the payout ratio amounts to 10.6%, compared to 13.0% in the previous year. The dividends will be distributed the day after the Annual General Meeting, when the resolution on the distribution is adopted. in € 3.00 2.50 2.00 1.00 0.50 0.00
p : 120 | c : 2 € million € million 1,400 1,200 1,200 1,000 800 600 400 200 2008 2009 2010 2011 2012 regional perFormance emea Currency-adjusted sales in the EMEA region fell by 1.6% to € 1,301.7 million. In the reporting currency, the Euro, sales also fell by 0.8%. As a percentage of consolidated sales, the EMEA region accounted for 39.8%, compared to 43.6% in the previous year. A breakdown by product segment shows that currency-adjusted sales in the footwear segment were down by 6.2%, while currency-adjusted apparel sales increased by 1.6% and sales of accessories rose by 3.9%. EMEA’s gross profit margin registered at 48.7%, compared to 50.8% in the previous year. pUMa BUsiness and sUstainaBility RepoRt 2012 1,000 800 600 400 200 0 ManageMent RepoRt F.12 t.1 emea sales F.13 t.1 americas sales 2008 2009 2010 2011 2012 americas In the Americas, the Company posted a currency-adjusted increase in sales of 10.6% to € 1,127.2 million, constituting a share of group sales of 34.5%, compared to 32.1% from the previous year. Currency-adjusted sales in footwear showed a slight drop by 0.1%, while apparel sales jumped by 24.1%. Accessories sales showed a significant increase by 47.7%, in particular due to the companies established and purchased in the previous year, PUMA Wheat Accessories and Janed. The gross profit margin for the Americas registered at 46.4%, compared to 47.1% in the previous year.
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
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PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 19 | C : 2 PUMAVision PUMA’s
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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p : 29 | C : 2 PUMAVision SUSTAiNAB
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p : 31 | C : 2 PUMAVision TOTAL wOR
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p : 33 | C : 2 TURNOvER PUMAVision
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“ The world as we have creaTed iT
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p : 37 | c : 3 PUMA.SAfe puma.safe
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p : 39 | c : 3 PUMA.SAfe The puma p
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p : 41 | c : 3 PUMA.SAfe more susTa
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p : 43 | c : 3 PUMA.SAfe Prof. Dr.
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p : 45 | c : 3 PUMA.SAfe puma ends
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p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
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p : 49 | c : 3 PUMA.SAfe t.20 T.22
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p : 51 | c : 3 PUMA.SAfe that decre
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p : 53 | c : 3 PUMA.SAfe tion durin
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p : 55 | c : 3 PUMA.SAfe chemicals
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p : 57 | c : 3 PUMA.SAfe and sustai
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p : 59 | c : 3 PUMA.SAfe PUMA audit
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p : 61 | c : 3 PUMA.SAfe Another ke
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p : 63 | c : 3 PUMA.SAfe facTory au
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p : 65 | c : 3 PUMA.SAfe For the fi
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p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
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Page 72 and 73: “ Be the change that you wish to
Page 74 and 75: p : 73 | c : 4 PUMA BUsiness And sU
Page 76 and 77: p : 75 | c : 4 puma.peace PUMA.PeAc
Page 78 and 79: puma.creative Creative Art Network
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Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
Page 84 and 85: p : 83 | c : 5 A large range of int
Page 86 and 87: P : 85 | C : 5 PUMAviSion PUMA BUSi
Page 88 and 89: “ At PUMA, we Are driven to look
Page 90 and 91: P : 89 | c : 6 brAnd StrAtegy FOLLO
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Page 94 and 95: P : 93 | c : 6 rUnning Exceptional
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Page 100 and 101: P : 99 | c : 6 Spreading the puma v
Page 102 and 103: P : 101 | c : 6 FitneSS Join in the
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Page 106 and 107: Financial Year 2012 ManageMent Repo
Page 108 and 109: p : 107 | c : 2 overview 2012 2012
Page 110 and 111: p : 109 | c : 2 general economic co
Page 112 and 113: p : 111 | c : 2 These measures will
Page 114 and 115: p : 113 | c : 2 € million 3,500 3
Page 116 and 117: p : 115 | c : 2 F.7 t.1 € million
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Page 122 and 123: p : 121 | c : 2 F.14 t.1 € millio
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Page 126 and 127: p : 125 | c : 2 F.17 t.1 gross cash
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Page 130 and 131: p : 129 | c : 2 We are well positio
Page 132 and 133: P : 131 | C : 2 emPloyees number of
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Page 138 and 139: p : 137 | c : 2 ensure that PUMA pr
Page 140 and 141: p : 139 | c : 2 main Features oF th
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Page 146 and 147: p : 145 | c : 2 fied applicants. If
Page 148 and 149: 31 December 2012 Consolidated Finan
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Page 152 and 153: p : 151 | c :8 t.3 t.1 After tax Ta
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Page 156 and 157: p : 155 | c :8 notes to the consolI
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Page 164 and 165: p : 163 | c :8 proDuct Development
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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