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PUMAvision
Fair
Honest
Positive
Creative
“We do not inherit
the earth from
our ancestors.
We borrow it from
our children.”
– Antoine de Saint-Exupéryw
PUMAVision
PUMA BUsiness And sUstAinABility RePoRt 2012
pUMavision
SUSTAiNABiLiTY AT PUMA
As a leading Sportlifestyle company we
have the opportunity, and the responsibility,
to contribute to a better world, now and for
the generations to come. Our sustainability
concept, PUMAVision, along with our 4Keys
– Fair, Honest, Positive and Creative – guides
us on our way to put this vision of a better
world into practice.
Through our PUMAVision program pUMa.
Safe we continuously strive to improve the
social, working and environmental conditions
both at our supplier factories around
the world and within PUMA’s own operations.
And we develop and produce an increasing
amount of more sustainable products to
continue minimizing both our own and our
consumers’ environmental footprints.
We enhance, unleash and foster creativity
within the artist world and film industry
through pUMa.Creative as we as a designdriven
company think that creativity is indispensible
in this world and brings about a
power to change things for the better.
PUMA.Peace is an initiative that uses an
array of programs to foster a more peaceful
world than the one we know today. pUMa.
peace makes sports equipment donations
as we think that sports has the power to
overcome hostile boundaries, bringing people
together in peace. We also engage in
educational and marketing campaigns to
raise peace awareness.
However, while we do a lot, we know we
are not perfect. We have achieved numerous
milestones during the past years on our
mission to become the most desirable and
sustainable Sportlifestyle company in the
world. But we are not there yet. We have a
lot of work in front of us to make our supplier
factories more decent places to work and to
continue mitigating PUMA’s environmental
footprint, developing more sustainable products
and engaging our consumers into our
sustainability initiatives.
SUSTAiNABiLiTY SCORECARD 2015
The PUMA Sustainability Scorecard 2015,
which was announced in 2009 and has 2010
as a baseline year, highlights the key sustainability
targets for PUMA. It not only
highlights a 25 percent reduction target for
main environmental key performance indicators
such as CO2, water and waste by
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2015, but also emphasizes our focus on environmental
accounting through our Environmental
Profit & Loss Account, a waste
reduction through biodegradable and recyclable
products, an ambitious target to have
50 percent of all international collections
meet our PUMA Sustainability Index and,
perhaps most importantly, 90 percent of our
products will be delivered by supplier factories
that achieved a good or very good result
within our auditing program for social, labor
and basic environmental standards.
A progress update on the implementation of
our Sustainability Scorecard targets is given
throughout the PUMAVision chapter for
individual targets.
During the year 2012 we worked on updating
our Sustainability Scorecard to include
further social and corporate governance
targets. For more information, please refer
to the Outlook section.
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