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p : 13 | C : 2 TM PUMAvision Fair Honest Positive Creative “We do not inherit the earth from our ancestors. We borrow it from our children.” – Antoine de Saint-Exupéryw PUMAVision PUMA BUsiness And sUstAinABility RePoRt 2012 pUMavision SUSTAiNABiLiTY AT PUMA As a leading Sportlifestyle company we have the opportunity, and the responsibility, to contribute to a better world, now and for the generations to come. Our sustainability concept, PUMAVision, along with our 4Keys – Fair, Honest, Positive and Creative – guides us on our way to put this vision of a better world into practice. Through our PUMAVision program pUMa. Safe we continuously strive to improve the social, working and environmental conditions both at our supplier factories around the world and within PUMA’s own operations. And we develop and produce an increasing amount of more sustainable products to continue minimizing both our own and our consumers’ environmental footprints. We enhance, unleash and foster creativity within the artist world and film industry through pUMa.Creative as we as a designdriven company think that creativity is indispensible in this world and brings about a power to change things for the better. PUMA.Peace is an initiative that uses an array of programs to foster a more peaceful world than the one we know today. pUMa. peace makes sports equipment donations as we think that sports has the power to overcome hostile boundaries, bringing people together in peace. We also engage in educational and marketing campaigns to raise peace awareness. However, while we do a lot, we know we are not perfect. We have achieved numerous milestones during the past years on our mission to become the most desirable and sustainable Sportlifestyle company in the world. But we are not there yet. We have a lot of work in front of us to make our supplier factories more decent places to work and to continue mitigating PUMA’s environmental footprint, developing more sustainable products and engaging our consumers into our sustainability initiatives. SUSTAiNABiLiTY SCORECARD 2015 The PUMA Sustainability Scorecard 2015, which was announced in 2009 and has 2010 as a baseline year, highlights the key sustainability targets for PUMA. It not only highlights a 25 percent reduction target for main environmental key performance indicators such as CO2, water and waste by › ChECk OUT ThE vIdEO 2015, but also emphasizes our focus on environmental accounting through our Environmental Profit & Loss Account, a waste reduction through biodegradable and recyclable products, an ambitious target to have 50 percent of all international collections meet our PUMA Sustainability Index and, perhaps most importantly, 90 percent of our products will be delivered by supplier factories that achieved a good or very good result within our auditing program for social, labor and basic environmental standards. A progress update on the implementation of our Sustainability Scorecard targets is given throughout the PUMAVision chapter for individual targets. During the year 2012 we worked on updating our Sustainability Scorecard to include further social and corporate governance targets. For more information, please refer to the Outlook section. › please click here
p : 14 | C : 2 f.3 t.1 wASTE REDUCTiON 50 % MORE SUSTAiNABLE PRODUCTS CORPORATE ENviRONM. ACCOUNTiNg 100 % MORE SUSTAiNABLE PACKAgiNg -25 % CO 2 EMiSSiONS PUMAVision PUMA BUsiness And sUstAinABility RePoRt 2012 DESigN CO 2 PRODUCT/ MATERiALS pROdUCT PROCESSES wATER SUSTaINaBIlITy SCORECaRd 2015 faCTORIES COMpaNy ENERgY PACKAgiNg wASTE LOgiSTiCS PAPER wASTE wATER ENERgY CO 2 SOCiAL -25 % wASTE gENERATiON -25 % wATER CONSUMPTiON -25 % ENERgY CONSUMPTiON -25 % CO 2 EMiSSiONS 90 % RATED SAFE A TO B+ -25 % CO 2 EMiSSiONS -25 % ENERgY CONSUMPTiON -25 % wATER CONSUMPTiON -25 % wASTE gENERATiON PAPERLESS OFFiCES Figure 3: PUMA Sustainability Scorecard 2015
Page 2 and 3: Business and sustainaBility RepoRt
Page 4 and 5: Content 5 PUMA.Creative 77 Creative
Page 6 and 7: “ OUR MISSION IS TO BECOME the mo
Page 8 and 9: p : 7 | C : 1 To our ShareholderS f
Page 10 and 11: p : 9 | C : 1 To our ShareholderS T
Page 12 and 13: PUMAVision “ ThE pROpER USE of sc
Page 16 and 17: p : 15 | C : 2 PUMAVision STakEhOld
Page 18 and 19: p : 17 | C : 2 PUMAVision AwARDS AN
Page 20 and 21: p : 19 | C : 2 PUMAVision PUMA’s
Page 22 and 23: p : 21 | C : 2 f.5 t.1 > POTENTiAL
Page 24 and 25: p : 23 | C : 2 PUMAVision RETAiL TR
Page 26 and 27: p : 25 | C : 2 PUMAVision ORgANiZAT
Page 28 and 29: p : 27 | C : 2 PUMAVision CHARiTY C
Page 30 and 31: p : 29 | C : 2 PUMAVision SUSTAiNAB
Page 32 and 33: p : 31 | C : 2 PUMAVision TOTAL wOR
Page 34 and 35: p : 33 | C : 2 TURNOvER PUMAVision
Page 36 and 37: “ The world as we have creaTed iT
Page 38 and 39: p : 37 | c : 3 PUMA.SAfe puma.safe
Page 40 and 41: p : 39 | c : 3 PUMA.SAfe The puma p
Page 42 and 43: p : 41 | c : 3 PUMA.SAfe more susTa
Page 44 and 45: p : 43 | c : 3 PUMA.SAfe Prof. Dr.
Page 46 and 47: p : 45 | c : 3 PUMA.SAfe puma ends
Page 48 and 49: p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
Page 50 and 51: p : 49 | c : 3 PUMA.SAfe t.20 T.22
Page 52 and 53: p : 51 | c : 3 PUMA.SAfe that decre
Page 54 and 55: p : 53 | c : 3 PUMA.SAfe tion durin
Page 56 and 57: p : 55 | c : 3 PUMA.SAfe chemicals
Page 58 and 59: p : 57 | c : 3 PUMA.SAfe and sustai
Page 60 and 61: p : 59 | c : 3 PUMA.SAfe PUMA audit
Page 62 and 63: p : 61 | c : 3 PUMA.SAfe Another ke
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p : 63 | c : 3 PUMA.SAfe facTory au
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p : 65 | c : 3 PUMA.SAfe For the fi
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p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
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p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
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“ Be the change that you wish to
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p : 73 | c : 4 PUMA BUsiness And sU
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p : 75 | c : 4 puma.peace PUMA.PeAc
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puma.creative Creative Art Network
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p : 79 | c : 5 PUMA BUsiness And sU
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p : 81 | c : 5 the oasis Pietra Bre
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p : 83 | c : 5 A large range of int
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P : 85 | C : 5 PUMAviSion PUMA BUSi
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“ At PUMA, we Are driven to look
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P : 89 | c : 6 brAnd StrAtegy FOLLO
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P : 91 | c : 6 PUMA BUsiness And sU
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P : 93 | c : 6 rUnning Exceptional
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P : 95 | c : 6 MotorSPort 1. puma u
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P : 97 | c : 6 PUMA BUsiness And sU
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P : 99 | c : 6 Spreading the puma v
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P : 101 | c : 6 FitneSS Join in the
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P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
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p : 143 | c : 2 Effective implement
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p : 145 | c : 2 fied applicants. If
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
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grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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