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p : 219 | c : 11 puma group Development (page 1) t.2 t.1 sales 1) EBIT before special items * adjusted comparable figures according to IAS 8, see chapter 3 in the notes to the consolidated financial statements as of December 31, 2010 PUMA BUsiness And sUstAinABility RePoRt 2012 2012 € million 2011 € million 2010 € million Brand sales 3,448.6 3,172.5 2,862.1 2,607.6 2,767.9 2,738.8 2,755.1 2,387.0 2,016.6 1,691.5 1,380.0 - Change in % 8.7% 10.8% 9.8% -5.8% 1.1% -0.6% 15.4% 18.4% 19.2% 22.6% 36.4% Consolidated sales 3,270.7 3,009.0 2,706.4 2,447.3 2,524.2 2,373.5 2,369.2 1,777.5 1,530.3 1,274.0 909.8 - Change in % 8.7% 11.2% 10.6% -3.0% 6.3% 0.2% 33.3% 16.2% 20.1% 40.0% 52.1% - Footwear 1,595.2 1,539.5 1,424.8 1,321.7 1,434.3 1,387.9 1,420.0 1,175.0 1,011.4 859.3 613.0 - Apparel 1,151.9 1,035.6 941.3 846.2 899.3 827.3 795.4 473.9 416.0 337.0 238.5 - Accessories 523.6 433.9 340.3 279.4 190.6 158.3 153.8 128.6 102.9 77.7 58.3 result of operations Gross profit 1,579.0 1,493.4 1,344.8 1,243.1 1,306.6 1,241.7 1,199.3 929.8 794.0 620.0 396.9 - Gross profit margin 48.3% 49.6% 49.7% 50.8% 51.8% 52.3% 50.6% 52.3% 51.9% 48.7% 43.6% Royalty and commission income 19.2 17.6 19.1 20.6 25.7 35.6 37.0 55.7 43.7 40.3 44.9 EBIT 1) 290.7 333.2 337.8 299.7 350.4 372.0 368.0 397.7 359.0 263.2 125.0 - EBIT margin 8.9% 11.1% 12.5% 12.2% 13.9% 15.7% 15.5% 22.4% 23.5% 20.7% 13.7% EBT 112.3 320.4 301.5 138.4 326.4 382.6 374.0 404.1 364.7 264.1 124.4 - EBT margin 3.4% 10.6% 11.1% 5.7% 12.9% 16.1% 15.8% 22.7% 23.8% 20.7% 13.7% Net earnings 70.2 230.1 202.2 79.6 232.8 269.0 263.2 285.8 258.7 179.3 84.9 - Net margin 2.1% 7.6% 7.5% 3.3% 9.2% 11.3% 11.1% 16.1% 16.9% 14.1% 9.3% expenses Marketing/retail 609.3 550.7 501.3 501.2 528.6 448.3 439.5 285.3 223.5 169.7 125.1 Product development/design 84.9 77.0 63.6 58.1 55.1 58.1 57.3 42.5 37.2 30.3 24.2 Personnel 438.8 393.8 354.1 320.2 306.4 278.0 265.7 199.4 163.4 126.6 103.0 2009* € million 2008 € million 2007 € million 2006 € million 2005 € million 2004 € million 2003 € million 2002 € million >
p : 220 | c : 11 puma group Development (page 2) t.3 t.1 balance sheet PUMA BUsiness And sUstAinABility RePoRt 2012 2012 € million 2011 € million 2010 € million Total assets 2,530.3 2,581.8 2,366.6 1,925.0 1,898.7 1,863.0 1,714.8 1,321.0 942.3 700.1 525.8 Shareholders' equityw 1,597.4 1,605.2 1,386.4 1,133.3 1,177.2 1,154.8 1,049.0 875.4 550.2 383.0 252.2 - Equity ratio 63.1% 62.2% 58.6% 58.9% 62.0% 62.0% 61.2% 66.3% 58.4% 54.7% 48.0% Working capital 623.7 534.0 404.5 323.2 436.4 406.5 401.6 255.7 148.4 155.7 114.0 - thereof: inventories 552.5 536.8 439.7 344.4 430.8 373.6 364.0 238.3 201.1 196.2 167.9 cashflow Free cashflow -8.2 16.8 17.1 167.3 85.8 208.8 10.4 134.4 256.6 107.4 100.1 Net cash position 363.2 413.1 436.8 437.3 325.3 461.2 393.6 430.4 356.4 173.8 94.3 Investments (incl. acquisitions) 172.9 115.3 163.6 136.3 144.1 112.9 153.9 79.8 43.1 57.3 22.5 profitability Return on equity (ROE) 4.4% 14.3% 14.6% 7.0% 19.8% 23.3% 25.1% 32.6% 47.0% 46.8% 33.7% Return on capital employed (ROCE) 8.6% 28.7% 31.7% 20.3% 41.0% 54.8% 58.0% 96.7% 156.5% 120.7% 81.1% Cashflow return on investment (CFROI) 13.6% 14.6% 15.6% 14.9% 21.7% 22.4% 24.0% 32.0% 42.1% 43.5% 32.2% additional information Number of employees (year-end) 11.290 10.836 9.697 9.646 10.069 9.204 7.742 5.092 3.910 3.189 2.387 Number of employees (annual average) 10.935 10.043 9.313 9.747 9.503 8.338 6.831 4.425 3.475 2.826 2.192 puma share Share price (in €) 224.85 225.00 248.00 231.84 140.30 273.00 295.67 246.50 202.30 140.00 65.03 Earnings per share (in €) 4.69 15.36 13.45 5.28 15.15 16.80 16.39 17.79 16.14 11.26 5.44 Average outstanding shares (in million) 14.967 14.981 15.031 15.082 15.360 16.018 16.054 16.066 16.025 15.932 15.611 Number of shares outstanding (in million) 14.939 14.935 14.981 15.082 15.082 15.903 16.114 15.974 16.062 16.059 15.846 Market capitalization 3.359 3.360 3.715 3.497 2.116 4.342 4.764 3.938 3.249 2.248 1.030 2009* € million 2008 € million 2007 € million 2006 € million 2005 € million 2004 € million 2003 € million 2002 € million * adjusted comparable figures according to IAS 8, see chapter 3 in the notes to the consolidated
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
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PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 19 | C : 2 PUMAVision PUMA’s
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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p : 29 | C : 2 PUMAVision SUSTAiNAB
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p : 31 | C : 2 PUMAVision TOTAL wOR
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p : 33 | C : 2 TURNOvER PUMAVision
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“ The world as we have creaTed iT
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p : 37 | c : 3 PUMA.SAfe puma.safe
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p : 39 | c : 3 PUMA.SAfe The puma p
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p : 41 | c : 3 PUMA.SAfe more susTa
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p : 43 | c : 3 PUMA.SAfe Prof. Dr.
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p : 45 | c : 3 PUMA.SAfe puma ends
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p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
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p : 49 | c : 3 PUMA.SAfe t.20 T.22
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p : 51 | c : 3 PUMA.SAfe that decre
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p : 53 | c : 3 PUMA.SAfe tion durin
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p : 55 | c : 3 PUMA.SAfe chemicals
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p : 57 | c : 3 PUMA.SAfe and sustai
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p : 59 | c : 3 PUMA.SAfe PUMA audit
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p : 61 | c : 3 PUMA.SAfe Another ke
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p : 63 | c : 3 PUMA.SAfe facTory au
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p : 65 | c : 3 PUMA.SAfe For the fi
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p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
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p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
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“ Be the change that you wish to
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p : 73 | c : 4 PUMA BUsiness And sU
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p : 75 | c : 4 puma.peace PUMA.PeAc
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puma.creative Creative Art Network
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p : 79 | c : 5 PUMA BUsiness And sU
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p : 81 | c : 5 the oasis Pietra Bre
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p : 83 | c : 5 A large range of int
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P : 85 | C : 5 PUMAviSion PUMA BUSi
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“ At PUMA, we Are driven to look
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P : 89 | c : 6 brAnd StrAtegy FOLLO
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P : 91 | c : 6 PUMA BUsiness And sU
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P : 93 | c : 6 rUnning Exceptional
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P : 95 | c : 6 MotorSPort 1. puma u
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P : 97 | c : 6 PUMA BUsiness And sU
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P : 99 | c : 6 Spreading the puma v
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P : 101 | c : 6 FitneSS Join in the
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P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
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p : 143 | c : 2 Effective implement
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p : 145 | c : 2 fied applicants. If
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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Page 172 and 173: p : 171 | c :8 The table below show
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Page 176 and 177: p : 175 | c :8 Actuarial gains and
Page 178 and 179: p : 177 | c :8 capItal reserve The
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Page 182 and 183: p : 181 | c :8 Income from associat
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Page 195 and 196: p : 194 | c : 9 CFAO S.A., Sèvres/
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Page 202 and 203: grI InDex Global Reporting Initiati
Page 204 and 205: p : 203 | c : 10 Indicator (Core/Ad
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Page 219: p : 218 | c : 11 puma Year-on-Year
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