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Prof. Dr. Michael Braungart, Founder of EPEA
Internationale Umweltforschung GmbH and Co-
Founder of the Cradle-to-Cradle®-principles
“It is such a great accomplishment to see PUMA taking the initiative, and leading
their company towards developing products that generate a beneficial
footprint. Their line of sports and lifestyle products are truly designed based
on the Cradle to Cradle® design principles. Their new collection, along with
their cooperation with I:CO and their Bring Me Back system, put them at the
forefront of holistic beauty, innovation, and quality.”
Dr. Siegfried Kreibe, Deputy Head / Director,
bifa Umweltinstitut GmbH / bifa environmental
institute
“The PUMA team enthusiastically has pushed ahead with the improvement
of end-of-life phase by a broad range of activities. An important result is
the growing proportion of recycled material used in PUMA‘s products. This
will contribute to lower resource consumption and environmental impact.
Furthermore, the collection of used products by PUMA‘s bring me back
program allows an improvement of the recycling of collected amounts. Finally,
the improved recyclability of many PUMA products provides better
preconditions for a high quality recycling.”
Matthias Kopp, WWF Deutschland,
Head Low Carbon Business & Finance
“PUMA has been undertaking a range of very innovative approaches to
capture its environmental impacts. It has thus also created a positive push
with regards to new concepts and thinking. How these insights will translate
into PUMA’s management processes and impact reduction programs
will be very interesting to follow up on.”
PUMA puma BUSineSS Business and And SUStAinABility susTainaBiliTy RePoRt reporT 2012
polymer APINATbio©, a material innovation
that is biodegradable when disposed
correctly. When collected through PUMA’s
Bring Me Back Program, shredded and
transported to an industrial composting
facility, the materials of the Basket sneaker
compost into natural humus and become
part of the ecosystem again.
All products of the PUMA InCycle collection
are Cradle-to-Cradle Basic certified CM ,
being the first collection of footwear, apparel
and accessories to carry this certification.
The aim of the Cradle-to-Cradle® design
concept is to have an improved
consumer quality that poses no
health risk for anyone in contact
with a PUMA InCycle
product, and to deliver
economic and ecological
benefits on top.
Bring me Back To puma
To reduce waste and keep products out of
landfills – and to provide a collection point
for returned PUMA InCycle products – we
installed recycling bins in PUMA stores and
outlets in Germany in 2012 for customers to
return used shoes, clothing and accessories
of any brand.
Run in cooperation with I:CO, a global recycling
company, our PUMA Bring Me Back
initiative aims at encouraging the recycling
and re-usability of Sportlifestyle products
among consumers by providing a convenient
and simple process: Consumers take
their used shoes, clothing and accessories,
from any manufacturer, to a PUMA store
and deposit them in the designated Bring
Me Back bins. We distribute those used
products for re-use or recycling, meaning
the products are scrapped and re-used for
producing raw materials, or they are simply
re-used if in a suitable condition, or they
are recycled into new products such as car
parts or insulation materials. This initiative
helps protect the environment, eliminating
waste by recycling used products to create
new ones.
Bring Me Back was rolled out in selected
PUMA stores in Africa, the Americas, Asia
and Europe by February 2013, eventually
covering 40 percent of all PUMA stores
worldwide.