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P : 97 | c : 6 PUMA BUsiness And sUstAinABility RePoRt 2012 BRAnd goLF When you look better, you feel better; and when you feel better, you play better. Here’s to a very successful golf season 2012 and many more to come...
P : 98 | c : 6 It was nothing less than the greatest comeback in the 85-year history of the Ryder Cup! It was nothing less than the greatest comeback in the 85-year history of the Ryder Cup! And right in the middle of it: COBRA PUMA GOLF athlete Ian Poulter. “Poults” was the undisputed player of the tournament and won all four matches he played in the prestigious competition between the best golfers from Europe and the USA. He went on to win the HSBC Champions in China and had four top ten finishes on the PGA Tour. And this was by far not the only highlight for our growing Golf category and the COBRA PUMA GOLF family. Lexi Thompson was nominated for an ESPY Award nomination for her record breaking 2011 season while Anna Nordqvist had 12 top ten finishes on Tour. 28-year-old Swede, Jonas Blixt, won the Frys.com Open and has been nominated for PGA Tour Rookie of the Year. Our iconic COBRA PUMA GOLF ambassador Rickie Fowler had his first PGA Tour title in May at the Wells Fargo Championship, cementing him as one of the game’s elite and most talented players. His courageous game, his laidback Californian personality, and last but not least his stylish PUMA BUsiness And sUstAinABility RePoRt 2012 PUMA Golf outfits have made him a global star who bridges the generation gap and has triggered a hype among young and old golf fans around the world. At COBRA PUMA GOLF, we believe in bringing Game Enjoyment to golfers around the world by delivering innovative, cool products that work. In 2012, we revitalized COBRA with hot new products like our AMP Product line, Baffler franchise, ZL Encore Driver and the new Trusty Rusty. Our PUMA Golf collection was innovative, edgy and colourful, featuring apparel, footwear and accessories directly influenced by our Tour Players and available to fans around the world. With COBRA’s 40th anniversary in 2013 we will be adding fuel to the fire with never before seen customization and choice offerings in the golf industry. We will also be launching our new CELL technology in PUMA Golf apparel and footwear. There will be more announcements and excitement coming from COBRA PUMA GOLF in 2013, so stay tuned! < BRAnd › check oUt the video 1 1. RICKIE FoWlER fascinates young and old golf fans alike. 2. Ian poultER combines high-class golf and style. 3. lEXI thompSon brings colour and excel- lence to the golf course. 4. JonaS BlIXt achieved his breakthrough on the pGa tour. 2 4 3
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
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PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 19 | C : 2 PUMAVision PUMA’s
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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p : 29 | C : 2 PUMAVision SUSTAiNAB
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p : 31 | C : 2 PUMAVision TOTAL wOR
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p : 33 | C : 2 TURNOvER PUMAVision
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“ The world as we have creaTed iT
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p : 37 | c : 3 PUMA.SAfe puma.safe
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p : 39 | c : 3 PUMA.SAfe The puma p
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p : 41 | c : 3 PUMA.SAfe more susTa
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p : 43 | c : 3 PUMA.SAfe Prof. Dr.
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p : 45 | c : 3 PUMA.SAfe puma ends
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Page 72 and 73: “ Be the change that you wish to
Page 74 and 75: p : 73 | c : 4 PUMA BUsiness And sU
Page 76 and 77: p : 75 | c : 4 puma.peace PUMA.PeAc
Page 78 and 79: puma.creative Creative Art Network
Page 80 and 81: p : 79 | c : 5 PUMA BUsiness And sU
Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
Page 84 and 85: p : 83 | c : 5 A large range of int
Page 86 and 87: P : 85 | C : 5 PUMAviSion PUMA BUSi
Page 88 and 89: “ At PUMA, we Are driven to look
Page 90 and 91: P : 89 | c : 6 brAnd StrAtegy FOLLO
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Page 94 and 95: P : 93 | c : 6 rUnning Exceptional
Page 96 and 97: P : 95 | c : 6 MotorSPort 1. puma u
Page 100 and 101: P : 99 | c : 6 Spreading the puma v
Page 102 and 103: P : 101 | c : 6 FitneSS Join in the
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Page 106 and 107: Financial Year 2012 ManageMent Repo
Page 108 and 109: p : 107 | c : 2 overview 2012 2012
Page 110 and 111: p : 109 | c : 2 general economic co
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Page 114 and 115: p : 113 | c : 2 € million 3,500 3
Page 116 and 117: p : 115 | c : 2 F.7 t.1 € million
Page 118 and 119: p : 117 | c : 2 € million 1,600 1
Page 120 and 121: P : 119 | C : 2 Earnings bEforE tax
Page 122 and 123: p : 121 | c : 2 F.14 t.1 € millio
Page 124 and 125: p : 123 | c : 2 pUMa BUsiness and s
Page 126 and 127: p : 125 | c : 2 F.17 t.1 gross cash
Page 128 and 129: p : 127 | c : 2 t.4 t.1 pUMa BUsine
Page 130 and 131: p : 129 | c : 2 We are well positio
Page 132 and 133: P : 131 | C : 2 emPloyees number of
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Page 138 and 139: p : 137 | c : 2 ensure that PUMA pr
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
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grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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