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CHARiTY ENgAgEMENT
AND vOLUNTEERiSM
In 2012, PUMA employees supported various
welfare initiatives to contribute to and
promote positive social change.
Three PUMA teams took on the challenge
and participated in the Oxfam Trailtrekker
event to raise funds for Oxfam’s charity
work. In Australia and Ireland the teams
of four finished the 100km trekking route in
30 hours. The funds will support Oxfam’s
development activities in East, Central and
Southern Africa to alleviate poverty and
help change the lives of poor families and
communities for the better.
‘Social Christmas’ is another project initiated
by PUMA apprentices every year. In
2012, they collected donations from PUMA
employees to fulfill wishes of the children
living at Kinderheim St. Michael, a children’s
home near Herzogenaurach. In December,
PUMA trainees handed over Christmas gifts
along with a check.
PUMA BUsiness And sUstAinABility RePoRt 2012
PUMa teams that finished the oxfam Trailtrekker in Ireland.
PUMa employees volunteering
in a giving-back-tothe-environment
project in
Switzerland.
The 2012 class of our PUMA University Retail
Training Program joined a giving-back-tothe-environment
event held in the community
of Oensingen, Switzerland. During
the project taking place in a newly finished
apartment complex, the team cleaned an
area that was being prepared for a stream.
The team cleared the area from waste,
bushes, roots and weeds to allow the water
to drain properly.
In December 2012, Mundo Ejecutivo magazine
named PUMA Mexico as being one of
the companies in Mexico with the highest
social responsibility awareness. For continuous
quality improvement of the annual
ranking of Companies Committed to a Better
Social Responsibility in Mexico, an alliance
for the 2012 edition was made with
Centro IDEARSE for Social Responsibility
and Sustainability of Companies. This program
was created by Universidad Anahuac,
one of the leading universities in Mexico.