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p : 39 | c : 3 PUMA.SAfe The puma producT environmenTal profiT and loss accounT how much do you Think your puma shoes cosT The environmenT? In 2012 we started extending our 2010 PUMA Environmental Profit and Loss Account to the product level, analyzing two ‘more sustainable’ products and two conventional products: one pair of our biodegradable PUMA sneakers InCycle Basket and one biodegradable InCycle cotton PUMA T-shirt versus one pair of the conventional retro PUMA Suede shoes and one conventional cotton PUMA T-shirt. whaT for? Because: We wanted to know how much it would cost in euros and cents to compensate the environmental impacts and damage caused during the production process, consumer life and disposal of two pairs of shoes and two shirts. This helped us assess whether our efforts to become a more sustainable company and develop more sustainable products are in fact making a positive difference. Along the way, we gained interesting – and mind-boggling – insights. Did you know that PUMA BUSineSS And SUStAinABility RePoRt 2012 T.16 t.1 producT greenhouse gas conven- Tional puma suede BiodegradaBle puma incycle BaskeT incycle savings in % environmenTal cosTs of shoes € waTer € wasTe € air polluTion € land use € because the energy required for leather production is lower than the energy required for cotton fabric production. environmen- Tal cosTs € reTail price 2.16 0.61 0.30 0.74 0.48 4.29* 85 1.41 0.49 0.12 0.84 0.09 2.95* 95 - 3 5 % -21 % - 6 0 % +14 % -2 0 % -31 % +12 % *These environmental costs are provided as units of comparison and are not related in any way to the retail price of the product. because the InCycle Basket’s upper is made of a mix of organic cotton and linen while the 35 % less PUMA Suede’s leather is greenhouse responsible for more GHG gas emissions emissions associated with the raising and slaughtering of cattle. 14 % more air polluTion € 60 % less wasTe 21 % less waTer because less land is required for the production of cotton than for the production of leather from cattle farming. environmenTal savings of The puma incycle BaskeT: because more water is needed for the tanning of leather than for the production of cotton. 20 % less land use because waste generation from the production and processing of leather exceeds that for cotton. As the InCycle Basket is 100 percent compostable at the end of its life, no environmental costs arise at this stage as long as the product is not disposed of in landfills or incinerated.
p : 40 | c : 3 PUMA.SAfe 31 waste disposal trucks are needed to clear the waste that 100,000 pairs of conventional sneakers cause during their production process and consumer life until their owners throw them away and they end up in landfills or incinerators? More importantly, we found out that our biodegradable shoe, PUMA InCycle Basket, and the biodegradable InCycle cotton T-shirt cause 31 percent less environmental impacts than our conventional products. Our analysis focused on the environmental impacts caused by greenhouse gas (GHG) emissions, waste and air pollution as well as the use of natural resources such as water and land along the entire value chain from the generation of raw materials to the production process to the consumer phase when our customers use, wash, dry, iron and finally dispose of the products. More importantly, our › puma product- ep&l* evaluates these environmental impacts and attaches a tag denominating the price in euro and cent. Though we do not expect our customers to absorb the costs of these impacts, we believe it is necessary to make their magnitude clear to our consumers. By showing environmental costs in euros and cents, our new PUMA Product EP&L visualizes the environmental impacts of PUMA products, comparing products in terms of environmental sustainability in a way anyone can understand. It is thus a powerful assessment tool for comparing the level of sustainability for different products. While the environmental impacts of the PUMA BUSineSS And SUStAinABility RePoRt 2012 conventional PUMA Suede amount to 4.29 euros per unit, the environmental impacts of the biodegradable PUMA InCycle Basket are only 2.95 euros and therefore 31 percent lower. * The PUMA EP&L as well as Product Level EP&L falls outside of the external assurance scope of this report environmenTal savings of The puma incycle T-shirT: because the Incycle shirt’s cotton is sourced from lower value land. Land use valuation is affected by a range of factors, including the country of origin. because the production of organic cotton causes 30 % less less GHG emis- air polluTion sions due the use of synthetic fertilizers for conventional cotton. 70 % less land use because of its lighter packaging. The production of sustainable packaging needs less energy than the manufacturing of conventional packaging, causing less air pollution. T.17 t.1 producT greenhouse gas conven- Tional puma T-shirT BiodegradaBle puma incycle BaskeT incycle savings in % 2 % more waTer 33 % less greenhouse gas emissions environmenTal cosTs of T-shirTs € waTer because the water need for organic cotton farming in China has a higher value than the water used for conventional cotton farming in Australia, where is sourced the conventional shirt’s cotton. 36 % less wasTe € wasTe because the In- Cycle shirt has not been dyed but comes in natural colors to eliminate waste such as packaging and chemical residues during the dyeing process. What’s more, it is wrapped in more sustainable packaging. € air polluTion € land use € environmen- Tal cosTs € reTail price 1.79 0.33 0.10 1.00 0.20 3.42* 20 1.20 0.34 0.06 0.70 0.06 2.36* 20 - 3 3 % +2 % - 3 6 % - 3 0 % -7 0 % -31 % 0 % *These environmental costs are provided as units of comparison and are not related in any way to the retail price of the product. >The environmenTal cosTs of The Biodegrad- aBle puma incycle shirT (2.36 euros) are 31 per- cenT lower Than Those of The convenTional puma coTTon shirT (3.42 euros). €
Page 2 and 3: Business and sustainaBility RepoRt
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Page 8 and 9: p : 7 | C : 1 To our ShareholderS f
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Page 12 and 13: PUMAVision “ ThE pROpER USE of sc
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Page 78 and 79: puma.creative Creative Art Network
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Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
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P : 89 | c : 6 brAnd StrAtegy FOLLO
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P : 91 | c : 6 PUMA BUsiness And sU
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P : 93 | c : 6 rUnning Exceptional
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 137 | c : 2 ensure that PUMA pr
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p : 145 | c : 2 fied applicants. If
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 157 | c :8 The surplus of the a
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 187 | c :8 The following overvi
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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grI InDex Global Reporting Initiati
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