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puma.creative Creative Art Network 78 PUMA.Creative Film Program 79 The PUMA.Creative Impact Award 82 HOME OCEANS 84 Independent Assurance Report 85 5chapter
p : 78 | c : 5 PUMA.Creative fosters cross-cultural exchange and collaboration through a variety of platforms. It combines film engagement to change social behavior and bring about change for good, cultural online platforms for creative exchange in the art community, and it also drives and manages artist collaboration within the product divisions at PUMA. creative art network PUMA BUsiness And sUstAinABility RePoRt 2012 PUMA.CReAtive The Creative Art Network, established by PUMA.Creative in 2009, is a global platform bringing together the creative world and supporting creative talent from architecture, dance, design, fashion, film, fine art, literature, music and new media. In the first half of 2012, the Creative South America Network (CSAN) went live to run beside the Creative Africa Network (CAN) and Creative Caribbean Network (CCN). The Creative Africa Network and the Creative Caribbean Network have become the key online resources for the art communities in these regions, with more than 3,600 and 1,300 members respectively. They have become primary sites for cultural information in their regions and a way for individual artists to exchange ideas and share their work through online profiles. Serving as a good example of the potential of these platforms is the Creative African Network (CAN) PUMA used to select artists from to design the football kits for PUMAsponsored African national teams for the 2012 African Cup of Nations.
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
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PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 19 | C : 2 PUMAVision PUMA’s
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
Page 28 and 29: p : 27 | C : 2 PUMAVision CHARiTY C
Page 30 and 31: p : 29 | C : 2 PUMAVision SUSTAiNAB
Page 32 and 33: p : 31 | C : 2 PUMAVision TOTAL wOR
Page 34 and 35: p : 33 | C : 2 TURNOvER PUMAVision
Page 36 and 37: “ The world as we have creaTed iT
Page 38 and 39: p : 37 | c : 3 PUMA.SAfe puma.safe
Page 40 and 41: p : 39 | c : 3 PUMA.SAfe The puma p
Page 42 and 43: p : 41 | c : 3 PUMA.SAfe more susTa
Page 44 and 45: p : 43 | c : 3 PUMA.SAfe Prof. Dr.
Page 46 and 47: p : 45 | c : 3 PUMA.SAfe puma ends
Page 48 and 49: p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
Page 50 and 51: p : 49 | c : 3 PUMA.SAfe t.20 T.22
Page 52 and 53: p : 51 | c : 3 PUMA.SAfe that decre
Page 54 and 55: p : 53 | c : 3 PUMA.SAfe tion durin
Page 56 and 57: p : 55 | c : 3 PUMA.SAfe chemicals
Page 58 and 59: p : 57 | c : 3 PUMA.SAfe and sustai
Page 60 and 61: p : 59 | c : 3 PUMA.SAfe PUMA audit
Page 62 and 63: p : 61 | c : 3 PUMA.SAfe Another ke
Page 64 and 65: p : 63 | c : 3 PUMA.SAfe facTory au
Page 66 and 67: p : 65 | c : 3 PUMA.SAfe For the fi
Page 68 and 69: p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
Page 70 and 71: p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
Page 72 and 73: “ Be the change that you wish to
Page 74 and 75: p : 73 | c : 4 PUMA BUsiness And sU
Page 76 and 77: p : 75 | c : 4 puma.peace PUMA.PeAc
Page 80 and 81: p : 79 | c : 5 PUMA BUsiness And sU
Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
Page 84 and 85: p : 83 | c : 5 A large range of int
Page 86 and 87: P : 85 | C : 5 PUMAviSion PUMA BUSi
Page 88 and 89: “ At PUMA, we Are driven to look
Page 90 and 91: P : 89 | c : 6 brAnd StrAtegy FOLLO
Page 92 and 93: P : 91 | c : 6 PUMA BUsiness And sU
Page 94 and 95: P : 93 | c : 6 rUnning Exceptional
Page 96 and 97: P : 95 | c : 6 MotorSPort 1. puma u
Page 98 and 99: P : 97 | c : 6 PUMA BUsiness And sU
Page 100 and 101: P : 99 | c : 6 Spreading the puma v
Page 102 and 103: P : 101 | c : 6 FitneSS Join in the
Page 104 and 105: P : 103 | c : 6 LiFeStyLe 1. Spread
Page 106 and 107: Financial Year 2012 ManageMent Repo
Page 108 and 109: p : 107 | c : 2 overview 2012 2012
Page 110 and 111: p : 109 | c : 2 general economic co
Page 112 and 113: p : 111 | c : 2 These measures will
Page 114 and 115: p : 113 | c : 2 € million 3,500 3
Page 116 and 117: p : 115 | c : 2 F.7 t.1 € million
Page 118 and 119: p : 117 | c : 2 € million 1,600 1
Page 120 and 121: P : 119 | C : 2 Earnings bEforE tax
Page 122 and 123: p : 121 | c : 2 F.14 t.1 € millio
Page 124 and 125: p : 123 | c : 2 pUMa BUsiness and s
Page 126 and 127: p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
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p : 143 | c : 2 Effective implement
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p : 145 | c : 2 fied applicants. If
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
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grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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