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p : 115 | c : 2 F.7 t.1 € million 400 16 % 300 200 100 0 license sales / roYaltY and commission income in % 2008 2009 2010 2011 2012 License Sales Royalty and commission income in % licensing Business For various product segments, such as fragrances, eyewear, and watches, <strong>PUMA</strong> issues licenses authorizing independent partners to design, develop and sell these products. Revenue from license agreements also includes some sales licenses for various markets. Currency-adjusted sales rose in 2012 by 5.3% to € 178.0 million. In the reporting currency, the Euro, this corresponds to an increase of 8.9%. Overall, license sales included € 19.2 million of royalty and commission income, compared to € 17.6 million in the previous year. That represents 10.8% of license sales, unchanged from the previous year. pUMa BUsiness and sUstainaBility RepoRt 2012 12 % 8 % 4 % 0 % ManageMent RepoRt
P : 116 | C : 2 t.1 inCome statement Results of oPeRations To provide a more transparent view of business development, the chart above and the explanations below – unlike the consolidated income statement – show the special items from structural measures in connection with the transformation and cost-reduction program as well as selected non-recurring expenses in the financial year on a separate line, because the operating income prior to applying special items provides a more accurate picture of the Company’s profitability. pUMa BUsiness and sUstainaBility RepoRt 2012 ManageMent RepoRt 2012 2011 € million % € million % + / – % sales 3,270.7 100.0% 3,009.0 100.0% 8.7% Cost of sales -1,691.7 -51.7% -1,515.6 -50.4% 11.6% Gross profit 1.579.0 48.3% 1,493.4 49.6% 5.7% Royalty and commission income 19.2 0,6% 17.6 0.6% 9.2% Other operating income and expenses -1,307.5 -40.0% -1,177.8 -39.1% 11.0% operating income before special items 290.7 8.9% 333.2 11.1% -12.8% Special items -177.5 -5.4% 0.0 0.0% - operating income (eBit) 113.2 3.5% 333.2 11.1% -66.0% Financial result / Income from associated companies -0.9 0.0% -12.8 -0.4% -92.9% Earnings before taxes (EBT) 112.3 3.4% 320.4 10.6% -65.0% Taxes on income -32.5 -1.0% -90.0 -3.0% -63.9% Tax rate -28.9% -28.1% Net earnings attributable to non-controlling interests -9.6 -0.3% -0.3 0.0% net earnings 70.2 2.1% 230.1 7.6% -69.5% Weighted average shares outstanding (million) 14.967 14.981 -0.1% Weighted average shares outstanding, diluted (million) 14.968 14.985 -0.1% Earnings per share, diluted in € 4.69 15.36 -69.5% Earnings per share, diluted in € 4.69 15,36 -69,5%
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
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PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 19 | C : 2 PUMAVision PUMA’s
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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p : 29 | C : 2 PUMAVision SUSTAiNAB
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p : 31 | C : 2 PUMAVision TOTAL wOR
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p : 33 | C : 2 TURNOvER PUMAVision
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“ The world as we have creaTed iT
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p : 37 | c : 3 PUMA.SAfe puma.safe
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p : 39 | c : 3 PUMA.SAfe The puma p
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p : 41 | c : 3 PUMA.SAfe more susTa
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p : 43 | c : 3 PUMA.SAfe Prof. Dr.
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p : 45 | c : 3 PUMA.SAfe puma ends
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p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
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p : 49 | c : 3 PUMA.SAfe t.20 T.22
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p : 51 | c : 3 PUMA.SAfe that decre
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p : 53 | c : 3 PUMA.SAfe tion durin
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p : 55 | c : 3 PUMA.SAfe chemicals
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p : 57 | c : 3 PUMA.SAfe and sustai
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p : 59 | c : 3 PUMA.SAfe PUMA audit
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p : 61 | c : 3 PUMA.SAfe Another ke
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p : 63 | c : 3 PUMA.SAfe facTory au
Page 66 and 67: p : 65 | c : 3 PUMA.SAfe For the fi
Page 68 and 69: p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
Page 70 and 71: p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
Page 72 and 73: “ Be the change that you wish to
Page 74 and 75: p : 73 | c : 4 PUMA BUsiness And sU
Page 76 and 77: p : 75 | c : 4 puma.peace PUMA.PeAc
Page 78 and 79: puma.creative Creative Art Network
Page 80 and 81: p : 79 | c : 5 PUMA BUsiness And sU
Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
Page 84 and 85: p : 83 | c : 5 A large range of int
Page 86 and 87: P : 85 | C : 5 PUMAviSion PUMA BUSi
Page 88 and 89: “ At PUMA, we Are driven to look
Page 90 and 91: P : 89 | c : 6 brAnd StrAtegy FOLLO
Page 92 and 93: P : 91 | c : 6 PUMA BUsiness And sU
Page 94 and 95: P : 93 | c : 6 rUnning Exceptional
Page 96 and 97: P : 95 | c : 6 MotorSPort 1. puma u
Page 98 and 99: P : 97 | c : 6 PUMA BUsiness And sU
Page 100 and 101: P : 99 | c : 6 Spreading the puma v
Page 102 and 103: P : 101 | c : 6 FitneSS Join in the
Page 104 and 105: P : 103 | c : 6 LiFeStyLe 1. Spread
Page 106 and 107: Financial Year 2012 ManageMent Repo
Page 108 and 109: p : 107 | c : 2 overview 2012 2012
Page 110 and 111: p : 109 | c : 2 general economic co
Page 112 and 113: p : 111 | c : 2 These measures will
Page 114 and 115: p : 113 | c : 2 € million 3,500 3
Page 118 and 119: p : 117 | c : 2 € million 1,600 1
Page 120 and 121: P : 119 | C : 2 Earnings bEforE tax
Page 122 and 123: p : 121 | c : 2 F.14 t.1 € millio
Page 124 and 125: p : 123 | c : 2 pUMa BUsiness and s
Page 126 and 127: p : 125 | c : 2 F.17 t.1 gross cash
Page 128 and 129: p : 127 | c : 2 t.4 t.1 pUMa BUsine
Page 130 and 131: p : 129 | c : 2 We are well positio
Page 132 and 133: P : 131 | C : 2 emPloyees number of
Page 134 and 135: p : 133 | c : 2 managing directors
Page 136 and 137: p : 135 | c : 2 risk and opportunit
Page 138 and 139: p : 137 | c : 2 ensure that PUMA pr
Page 140 and 141: p : 139 | c : 2 main Features oF th
Page 142 and 143: p : 141 | c : 2 pUMa BUsiness and s
Page 144 and 145: p : 143 | c : 2 Effective implement
Page 146 and 147: p : 145 | c : 2 fied applicants. If
Page 148 and 149: 31 December 2012 Consolidated Finan
Page 150 and 151: p : 149 | c :8 t.1 assets consolIDa
Page 152 and 153: p : 151 | c :8 t.3 t.1 After tax Ta
Page 154 and 155: p : 153 | c :8 t.5 t.1 Subscribed R
Page 156 and 157: p : 155 | c :8 notes to the consolI
Page 158 and 159: p : 157 | c :8 The surplus of the a
Page 160 and 161: p : 159 | c :8 60. Brandon Services
Page 162 and 163: p : 161 | c :8 cash flow from that
Page 164 and 165: p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
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grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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