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p : 37 | c : 3 PUMA.SAfe puma.safe ecology improving puma’s environmenTal fooTprinT puma and The environmenT in 2012 road To Zero discharge and higg index 2012 marked a shift in the Sportlifestyle industry and the Apparel industry in particular. Through the formation of the Zero Discharge of Hazardous Chemicals (ZDHC) group in response to the Greenpeace Detox campaign and through the launch of the HIGG Index by the Sustainable Apparel Coalition, the most progressive industry players joined forces to find solutions for tackling the challenges our industry faces. The key issues included the release into open waters of hazardous substances produced in the lower tiers of the industry’s supply chain as well as the lack of shared standards for sustainable products and manufacturing. PUMA joined these initiatives by testing 13 products under the HIGG Index and by contributing to the roadmap and benchmark study of the ZDHC group. PUMA BUSineSS And SUStAinABility RePoRt 2012 product environmental profit and loss account Pelletized Polyester granulate gained from the shredded Track Jacket. The PUMA.Safe team for the first time ever published the results of the unprecedented PUMA Product Environmental Profit and Loss Account (Product EP&L), which assessed environmental impacts and damage caused during the production process and consumer life of two pairs of shoes and two shirts. The results of this analysis are quite encouraging – our newly developed biodegradable and recyclable InCycle collection produced a largely improved environmental footprint in comparison with traditional PUMA products. The higg index › The sustainable apparel coalition is an industry-wide group of over 60 leading apparel and footwear brands, retailers, suppliers, nonprofits and NGOs working to reduce the environmental and social impacts of apparel and footwear products around the world. The focus of the Sustainable Apparel Coalition is The Higg Index that measures the environmental performance of apparel products. Future versions will include footwear products and measure social performance. The Higg Index 1.0 is primarily an indicator-based tool for apparel that allows companies to evaluate material types, products, facilities and processes on the basis of a range of environmental and product design choices. The Higg Index asks practice-based, qualitative questions to assess environmental sustainability performance and to drive behavior for improvement. PUMA has been a member of the Sustainable Apparel Coalition since 2011. In 2012, PUMA tested 13 apparel products under the HIGG Index. Starting 2013, all PUMA key Apparel suppliers will be encouraged to complete the facilities module of the HIGG Index.
p : 38 | c : 3 PUMA.SAfe environmental progress at puma’s own entities 2012 saw the opening of a new photovoltaic power plant at our main logistics center in Germany and the launch of a solar-powered charging station for electric cars at our PUMAVision headquarters in Germany. PUMA staff and PUMA customers may use the sustainable ‘refueling station’ for free. In India, we opened our first low-energy store, which uses photovoltaic power generation in addition to energy-efficient lighting and air conditioning. PUMA BUSineSS And SUStAinABility RePoRt 2012 CEO Franz Koch and Cem Özdemir, Chairman of the party Bündnis 90/Die Grünen, inaugurated PUMA’s new solar-powered charging station for electric cars at the PUMAVision Headquarters in Herzogenaurach. improving resource efficiency in supplier factories in vietnam With the completion of the ConserV project in Vietnam, 58 PUMA suppliers were trained by resource efficiency experts in a move towards realizing PUMA’s ambitious targets for saving 25 percent in CO2 emissions, water and waste between 2010 and 2015. › please click here puma suppliers catching up on renewable energy The move towards renewable energy was visible at selected key suppliers after the commissioning of a water turbine and a photovoltaic power station by two key suppliers in South Africa and Georgia. › please click here
Page 2 and 3: Business and sustainaBility RepoRt
Page 4 and 5: Content 5 PUMA.Creative 77 Creative
Page 6 and 7: “ OUR MISSION IS TO BECOME the mo
Page 8 and 9: p : 7 | C : 1 To our ShareholderS f
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Page 12 and 13: PUMAVision “ ThE pROpER USE of sc
Page 14 and 15: p : 13 | C : 2 TM PUMAvision Fair H
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Page 36 and 37: “ The world as we have creaTed iT
Page 40 and 41: p : 39 | c : 3 PUMA.SAfe The puma p
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Page 72 and 73: “ Be the change that you wish to
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Page 78 and 79: puma.creative Creative Art Network
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Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
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“ At PUMA, we Are driven to look
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P : 89 | c : 6 brAnd StrAtegy FOLLO
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P : 91 | c : 6 PUMA BUsiness And sU
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P : 93 | c : 6 rUnning Exceptional
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P : 95 | c : 6 MotorSPort 1. puma u
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P : 97 | c : 6 PUMA BUsiness And sU
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P : 99 | c : 6 Spreading the puma v
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P : 101 | c : 6 FitneSS Join in the
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P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
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p : 143 | c : 2 Effective implement
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p : 145 | c : 2 fied applicants. If
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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