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P : 103 | c : 6 LiFeStyLe 1. Spreading joy: puma’s Bread & Butter team. 2. progressive Youth: melting bold and innovative styles with performance technologies. 3. Creating buzz: puma’s Bread & Butter booth at the most important tradeshow for urban and streetwear. PUMA BUsiness And sUstAinABility RePoRt 2012 1 1 BRAnd 3 2
P : 104 | c : 6 Behind every great night there is a group of friends who make it special Those friends each play a different role to make the team function as a whole. Whether it’s the ‘Team Mom’ fussing over how late it is, or the ‘Unexpected Pro’ sinking the winning shot, PUMA wants to celebrate those moments when friends come together and form an unbreakable team. Throughout 2012, we pushed ahead with our successful PUMA Social campaign with collections that perfectly reflect how we fuse Sport with Lifestyle and allow us to communicate our unique brand positioning of ‘JOY’. We successfully introduced the evolution of PUMA BUsiness And sUstAinABility RePoRt 2012 1 › check oUt the video our PUMA Social Campaign TEAMMATES at the world’s most important fashion tradeshow for urban and streetwear, the Bread & Butter in Berlin – again hosting one of the most popular booths in terms of fun and brand fever as well as visitor numbers. We create bold, young and colorful styles by blending heritage with our vision for the future. For example, we have taken iconic styles such as the vintage Suede and contemporized them to form our “Futuristic Icons”. We also teamed up with British online retailer ASOS to successfully launch 1 BRAnd 2 the ASOS Black X PUMA Collection in September, a 40-piece collection featuring contemporary, modernized classics and strong tailored designs with a timeless sporting heritage. In upcoming seasons, we will rejuvenate our Lifestyle category with appealing stories, surprising campaign activations and cool visuals to follow our newly defined Lifestyle mission: To be the most stylish and fashion-forward Sportlifestyle and streetwear brand. < 3 4 5 1. archive lite: fusing heritage with sport technologies. 2. puma Social: celebrating the role of teammates. 3. aSoS Black X Collection: combining technical elements with classic shapes. 4. puma Black label: creating Sport Fashion at its best. 5. Futuristic Icons: reviving classics like the puma disc Blaze.
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
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PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 19 | C : 2 PUMAVision PUMA’s
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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p : 29 | C : 2 PUMAVision SUSTAiNAB
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p : 31 | C : 2 PUMAVision TOTAL wOR
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p : 33 | C : 2 TURNOvER PUMAVision
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“ The world as we have creaTed iT
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p : 37 | c : 3 PUMA.SAfe puma.safe
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p : 39 | c : 3 PUMA.SAfe The puma p
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p : 41 | c : 3 PUMA.SAfe more susTa
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p : 43 | c : 3 PUMA.SAfe Prof. Dr.
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p : 45 | c : 3 PUMA.SAfe puma ends
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p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
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p : 49 | c : 3 PUMA.SAfe t.20 T.22
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p : 51 | c : 3 PUMA.SAfe that decre
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Page 56 and 57: p : 55 | c : 3 PUMA.SAfe chemicals
Page 58 and 59: p : 57 | c : 3 PUMA.SAfe and sustai
Page 60 and 61: p : 59 | c : 3 PUMA.SAfe PUMA audit
Page 62 and 63: p : 61 | c : 3 PUMA.SAfe Another ke
Page 64 and 65: p : 63 | c : 3 PUMA.SAfe facTory au
Page 66 and 67: p : 65 | c : 3 PUMA.SAfe For the fi
Page 68 and 69: p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
Page 70 and 71: p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
Page 72 and 73: “ Be the change that you wish to
Page 74 and 75: p : 73 | c : 4 PUMA BUsiness And sU
Page 76 and 77: p : 75 | c : 4 puma.peace PUMA.PeAc
Page 78 and 79: puma.creative Creative Art Network
Page 80 and 81: p : 79 | c : 5 PUMA BUsiness And sU
Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
Page 84 and 85: p : 83 | c : 5 A large range of int
Page 86 and 87: P : 85 | C : 5 PUMAviSion PUMA BUSi
Page 88 and 89: “ At PUMA, we Are driven to look
Page 90 and 91: P : 89 | c : 6 brAnd StrAtegy FOLLO
Page 92 and 93: P : 91 | c : 6 PUMA BUsiness And sU
Page 94 and 95: P : 93 | c : 6 rUnning Exceptional
Page 96 and 97: P : 95 | c : 6 MotorSPort 1. puma u
Page 98 and 99: P : 97 | c : 6 PUMA BUsiness And sU
Page 100 and 101: P : 99 | c : 6 Spreading the puma v
Page 102 and 103: P : 101 | c : 6 FitneSS Join in the
Page 106 and 107: Financial Year 2012 ManageMent Repo
Page 108 and 109: p : 107 | c : 2 overview 2012 2012
Page 110 and 111: p : 109 | c : 2 general economic co
Page 112 and 113: p : 111 | c : 2 These measures will
Page 114 and 115: p : 113 | c : 2 € million 3,500 3
Page 116 and 117: p : 115 | c : 2 F.7 t.1 € million
Page 118 and 119: p : 117 | c : 2 € million 1,600 1
Page 120 and 121: P : 119 | C : 2 Earnings bEforE tax
Page 122 and 123: p : 121 | c : 2 F.14 t.1 € millio
Page 124 and 125: p : 123 | c : 2 pUMa BUsiness and s
Page 126 and 127: p : 125 | c : 2 F.17 t.1 gross cash
Page 128 and 129: p : 127 | c : 2 t.4 t.1 pUMa BUsine
Page 130 and 131: p : 129 | c : 2 We are well positio
Page 132 and 133: P : 131 | C : 2 emPloyees number of
Page 134 and 135: p : 133 | c : 2 managing directors
Page 136 and 137: p : 135 | c : 2 risk and opportunit
Page 138 and 139: p : 137 | c : 2 ensure that PUMA pr
Page 140 and 141: p : 139 | c : 2 main Features oF th
Page 142 and 143: p : 141 | c : 2 pUMa BUsiness and s
Page 144 and 145: p : 143 | c : 2 Effective implement
Page 146 and 147: p : 145 | c : 2 fied applicants. If
Page 148 and 149: 31 December 2012 Consolidated Finan
Page 150 and 151: p : 149 | c :8 t.1 assets consolIDa
Page 152 and 153: p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 179 | c :8 Changes in the “SO
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p : 181 | c :8 Income from associat
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p : 183 | c :8 Investments and depr
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p : 185 | c :8 Total expenses resul
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
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grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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