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P : 99 | c : 6 Spreading the puma vibes worldwide: our puma ocean Racing powered by BERG team traveled 39,720 nautical miles via 10 different ports to finish third overall in the spectacular Volvo ocean Race 2011-2012. PUMA BUsiness And sUstAinABility RePoRt 2012 BRAnd › episode 11 › the hi-Five video SAiLing
P : 100 | c : 6 What an emotional roller coaster ride! What an emotional roller coaster ride! During the around-the-world Volvo Ocean Race 2011-12, the PUMA Ocean Racing powered by BERG team traveled 39,270 nautical miles and spent more than 120 days at sea on board PUMA’s Mar Mostro. The team suffered a heartbreaking mishap when their mast snapped en route to Cape Town, South Africa during Leg 1 of the race. Skipper Ken Read and his team forged an amazing comeback and spread the PUMA love at stops in ten different ports to finally crossing the finish line in Galway, Ireland in third place at the beginning of July. Overall, PUMA Ocean Racing was on the podium the last twelve scoring opportunities, including offshore legs and in-port racing, and finished among the top three 16 times. During the nine-month adventure, PUMA brought our brand’s fun and irreverent personality to the race villages worldwide. Through our award winning unique retail and event space, the PUMA Quad, we PUMA BUsiness And sUstAinABility RePoRt 2012 hosted our famous Social Club parties, DJ gigs and interactive social media activities throughout the race. Our positioning as a credible sailing brand also paved the way for our partnerships as the Official Sportswear Partner to the 34th America’s Cup and the Official Technical Supplier of ORACLE TEAM USA, winners of the 33rd Trophy. Our product teams have been working closely with ORACLE TEAM USA sailors since 2011 to develop a range of highly technical gear in their bid at retaining the Cup. For both sailing and non-sailing fans alike, the 34th America’s Cup should be the most exciting and accessible viewing experience in the event’s history and PUMA is proud to be on board! < 1 1. puma outfits oRaClE Racing in its quest to defend the 34th america´s Cup. 2. the puma ocean Racing crew: great teamwork can make great things happen. 3. Skipper Ken Read has every 3 reason to be proud of his team. BRAnd 2 › check oUt the video check oUt the teAM FinAL StAndingS Volvo Ocean Race 2011-12 PoS teAM overALL 1 groupama Sailing team 253 2 cAMPer with emirates team new Zealand 231 3 PUMA ocean racing 226 4 team telefónica 213 5 Abu dhabi ocean racing 131 6 team Sanya 51
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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p : 29 | C : 2 PUMAVision SUSTAiNAB
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p : 31 | C : 2 PUMAVision TOTAL wOR
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p : 33 | C : 2 TURNOvER PUMAVision
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“ The world as we have creaTed iT
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p : 37 | c : 3 PUMA.SAfe puma.safe
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p : 39 | c : 3 PUMA.SAfe The puma p
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p : 43 | c : 3 PUMA.SAfe Prof. Dr.
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Page 82 and 83: p : 81 | c : 5 the oasis Pietra Bre
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Page 106 and 107: Financial Year 2012 ManageMent Repo
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Page 120 and 121: P : 119 | C : 2 Earnings bEforE tax
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Page 126 and 127: p : 125 | c : 2 F.17 t.1 gross cash
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Page 130 and 131: p : 129 | c : 2 We are well positio
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p : 159 | c :8 60. Brandon Services
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p : 165 | c :8 The age structure of
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 177 | c :8 capItal reserve The
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p : 187 | c :8 The following overvi
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p : 194 | c : 9 CFAO S.A., Sèvres/
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