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Content 5 PUMA.Creative 77 Creative Art network 78 PUMA.Creative Film Program 79 The PUMA.Creative Impact Award 82 HOME OCEAnS 84 Independent Assurance Report 85 6 Brand 88 Brand Strategy 89 Teamsport 90 Running 93 Motorsport 95 Golf 97 Sailing 99 Fitness 101 Lifestyle 103 7 Management Report 106 2012 Overview 107 General Economic Situation 109 Strategy 110 Business development 112 Value Management 126 Product development and design 128 Procurement 129 Employees Compensation Report on the Managing directors 131 and the Administrative Board 133 Risk and Opportunity Management disclosures Pursuant to Section 315(4) of the German 135 Commercial Code (HGB) 140 Supplemental Report and Outlook 141
Content Corporate Governance Report / Statement on Corporate Governance Pursuant to Section §289a of the German Commercial Code (HGB) 143 8 Consolidated Financial Statements 148 Consolidated Statement of Financial Position 149 Consolidated Income Statement 150 Consolidated Statement of Comprehensive Income 151 Consolidated Statement of Cash Flow 152 Consolidated Statement of Changes in Equity 153 Changes in Fixed Assets 154 notes to the Consolidated Financial Statements 155 Statutory Auditor‘s Report 189 9 Managing directors and Administrative Board of PUMA SE/ Report of the Administrative Board 191 10 GRI Index 201 11 Further Information 217 Get the app here
Page 2 and 3: Business and sustainaBility RepoRt
Page 6 and 7: “ OUR MISSION IS TO BECOME the mo
Page 8 and 9: p : 7 | C : 1 To our ShareholderS f
Page 10 and 11: p : 9 | C : 1 To our ShareholderS T
Page 12 and 13: PUMAVision “ ThE pROpER USE of sc
Page 14 and 15: p : 13 | C : 2 TM PUMAvision Fair H
Page 16 and 17: p : 15 | C : 2 PUMAVision STakEhOld
Page 18 and 19: p : 17 | C : 2 PUMAVision AwARDS AN
Page 20 and 21: p : 19 | C : 2 PUMAVision PUMA’s
Page 22 and 23: p : 21 | C : 2 f.5 t.1 > POTENTiAL
Page 24 and 25: p : 23 | C : 2 PUMAVision RETAiL TR
Page 26 and 27: p : 25 | C : 2 PUMAVision ORgANiZAT
Page 28 and 29: p : 27 | C : 2 PUMAVision CHARiTY C
Page 30 and 31: p : 29 | C : 2 PUMAVision SUSTAiNAB
Page 32 and 33: p : 31 | C : 2 PUMAVision TOTAL wOR
Page 34 and 35: p : 33 | C : 2 TURNOvER PUMAVision
Page 36 and 37: “ The world as we have creaTed iT
Page 38 and 39: p : 37 | c : 3 PUMA.SAfe puma.safe
Page 40 and 41: p : 39 | c : 3 PUMA.SAfe The puma p
Page 42 and 43: p : 41 | c : 3 PUMA.SAfe more susTa
Page 44 and 45: p : 43 | c : 3 PUMA.SAfe Prof. Dr.
Page 46 and 47: p : 45 | c : 3 PUMA.SAfe puma ends
Page 48 and 49: p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
Page 50 and 51: p : 49 | c : 3 PUMA.SAfe t.20 T.22
Page 52 and 53: p : 51 | c : 3 PUMA.SAfe that decre
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p : 53 | c : 3 PUMA.SAfe tion durin
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p : 55 | c : 3 PUMA.SAfe chemicals
Page 58 and 59:
p : 57 | c : 3 PUMA.SAfe and sustai
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p : 59 | c : 3 PUMA.SAfe PUMA audit
Page 62 and 63:
p : 61 | c : 3 PUMA.SAfe Another ke
Page 64 and 65:
p : 63 | c : 3 PUMA.SAfe facTory au
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p : 65 | c : 3 PUMA.SAfe For the fi
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p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
Page 70 and 71:
p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
Page 72 and 73:
“ Be the change that you wish to
Page 74 and 75:
p : 73 | c : 4 PUMA BUsiness And sU
Page 76 and 77:
p : 75 | c : 4 puma.peace PUMA.PeAc
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puma.creative Creative Art Network
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p : 79 | c : 5 PUMA BUsiness And sU
Page 82 and 83:
p : 81 | c : 5 the oasis Pietra Bre
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p : 83 | c : 5 A large range of int
Page 86 and 87:
P : 85 | C : 5 PUMAviSion PUMA BUSi
Page 88 and 89:
“ At PUMA, we Are driven to look
Page 90 and 91:
P : 89 | c : 6 brAnd StrAtegy FOLLO
Page 92 and 93:
P : 91 | c : 6 PUMA BUsiness And sU
Page 94 and 95:
P : 93 | c : 6 rUnning Exceptional
Page 96 and 97:
P : 95 | c : 6 MotorSPort 1. puma u
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P : 97 | c : 6 PUMA BUsiness And sU
Page 100 and 101:
P : 99 | c : 6 Spreading the puma v
Page 102 and 103:
P : 101 | c : 6 FitneSS Join in the
Page 104 and 105:
P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
Page 110 and 111:
p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
Page 120 and 121:
P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
Page 136 and 137:
p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
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p : 143 | c : 2 Effective implement
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p : 145 | c : 2 fied applicants. If
Page 148 and 149:
31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
Page 154 and 155:
p : 153 | c :8 t.5 t.1 Subscribed R
Page 156 and 157:
p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
Page 162 and 163:
p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
Page 166 and 167:
p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
Page 176 and 177:
p : 175 | c :8 Actuarial gains and
Page 178 and 179:
p : 177 | c :8 capItal reserve The
Page 180 and 181:
p : 179 | c :8 Changes in the “SO
Page 182 and 183:
p : 181 | c :8 Income from associat
Page 184 and 185:
p : 183 | c :8 Investments and depr
Page 186 and 187:
p : 185 | c :8 Total expenses resul
Page 188 and 189:
p : 187 | c :8 The following overvi
Page 190:
p : 189 | c :8 statutorY auDItor’
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p : 192 | c : 9 managIng DIrectors
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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p : 198 | c : 9 4/24/2012), Jean-Fr
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grI InDex Global Reporting Initiati
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p : 203 | c : 10 Indicator (Core/Ad
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p : 218 | c : 11 puma Year-on-Year
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p : 220 | c : 11 puma group Develop
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