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p : 79 | c : 5 PUMA BUsiness And sUstAinABility RePoRt 2012 PUMA.CReAtive puma.creative Film program At PUMA we believe that documentary film can be a powerful vehicle to drive change. In 2012, PUMA.Creative continued to provide support, counsel and industry recognition to filmmakers through the PUMA.Creative Film Program. PUMA.Creative supports documentary films that work as tools for powerful and behavioral change, both internally and on the consumer side. In the partnership we formed with the BRIT- DOC Foundation in 2010, several awards and programs were created for supporting documentary filmmaking featuring topics such as social justice, peace and environmental protection. BRITDOC is a UK-based non-profit film foundation known for making groundbreaking documentaries that provoke real-world change, and it has worked closely with PUMA.Creative to devise a scheme of film programs that has been up and running for two years now. The website of the PUMA.Creative film programs at › www.britdoc.org/puma has over 80,000 page views each year – from 144 states from Mongolia to Mauritius, Hong Kong to Honduras. To date the PUMA.Creative Film Program has received over 1,800 applications, from over 95 countries.
p : 80 | c : 5 PUMA BUsiness And sUstAinABility RePoRt 2012 PUMA.CReAtive the puma.creative catalYst awards and puma.creative moBilitY awards The PUMA.Creative Catalyst Award is an award of up to 5,000 euros that provides resources to filmmakers in the early stages of documentary films, enabling filmmakers from across the globe to create proofof-concept trailers for their film. These trailers allow filmmakers to raise funds for completing their films, featuring them on festivals, in cinemas and on DVD and TV, reaching strategic audiences locally and globally and addressing PUMAVision’s core themes. In the past two years, 50 Catalyst Awards of 5,000 euros each were awarded to filmmakers. Getting filmmakers to the stories that matter, the PUMA.Creative Mobility Awards are awarded to documentary filmmakers at all stages of the production process to enable them to travel to locations during filming or after completion for audience engagement. Unlike the Catalyst Awards, there is no open call for the PUMA.Creative Mobility Awards. Instead, film projects are proposed for a PUMA.Creative Mobility Award where an award could provide critical strategic support for the film team, and the award as such primarily happens at public film forums, for example Good Pitch, to maximize the impact. DRAGONSlAYER The skateboarding documentary ‘Dragonslayer’ is a project that received early funding from PUMA.Creative through a PUMA.Creative Catalyst Award and numerous PUMA.Creative Mobility Awards. Directed by Tristan Patterson and produced by John Baker, this film tells the story of life of a lost kid falling in love in the suburbs of Fullerton, California. After picking up awards at the prestigious SXSW and Hot Docs festivals, ‘Dragonslayer’ screened at over 50 film festivals worldwide and has been distributed in countries including US, UK, Canada, Israel and Australia. Dragonslayer in May 2012 also premiered on Brazil’s Sónar festival in Sao Pãulo. PUMA had been asked to submit a film to the festival, in recognition of our PUMA.Creative program.
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
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PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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Page 88 and 89: “ At PUMA, we Are driven to look
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Page 94 and 95: P : 93 | c : 6 rUnning Exceptional
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Page 106 and 107: Financial Year 2012 ManageMent Repo
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Page 110 and 111: p : 109 | c : 2 general economic co
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Page 120 and 121: P : 119 | C : 2 Earnings bEforE tax
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p : 143 | c : 2 Effective implement
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 157 | c :8 The surplus of the a
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p : 161 | c :8 cash flow from that
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p : 167 | c :8 9. propertY, plant a
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p : 171 | c :8 The table below show
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p : 175 | c :8 Actuarial gains and
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p : 177 | c :8 capItal reserve The
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p : 194 | c : 9 CFAO S.A., Sèvres/
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p : 196 | c : 9 report bY the aDmIn
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