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p : 41 | c : 3 PUMA.SAfe more susTainaBle producTs puma’s clever world PUMA’s Clever World includes all of PUMA’s sustainable innovations by delivering lifestyle and performance products with a lower environmental impact and a more socially responsible aspect to consumers. PUMA’s Clever World invents and delivers initiatives that engage, educate, inspire and help PUMA’s staff, our brand and consumers to lead a more sustainable lifestyle. And finally, it is how PUMA talks about sustainability. It is PUMA’s unique way of chatting with consumers about sustainability, in a green marketplace many people find confusing. Our aim is to communicate in a transparent, credible, educational way and full of PUMA JOY. PUMA’s Clever World encompasses PUMA’s consumer-facing sustainability initiatives including the InCycle collection, the Bring Me Back recycling program, our more sustainable, vegan, shoe Re-Suede, the PUMA Sustainable Design Collective, and our Clever Little Bag. PUMA’s Clever World showcases a journey that began in 1999 when PUMA started implementing more PUMA BUSineSS And SUStAinABility RePoRt 2012 sustainable supply chain projects and goals. PUMA’s Clever World is formally introduced to the market in early 2013, with the launch of the Clever World Website. The website hosts all Clever World initiatives and projects and is part of PUMA’s first large-scale introduction of CLEVER to the consumer. We will also run Clever World Week, a PRfocused series of global events culminating in a single week during 2013. Support for this week will come through many channels including retail installations and social media campaigns. › check ouT The video puma’s Biodegrada- Ble and recyclaBle incycle collecTion “We feel that we are responsible for the environmental impact our products cause and this innovative concept in sustainability is a first step towards our long-term vision of using innovative materials and design concepts for PUMA products that can be recycled in technical processes or composted in biological cycles.” – Franz Koch, October 2012 recyclaBle going ‘round in cycles In 2012 we achieved a major milestone in our More Sustainable Products portfolio introducing biodegradable and recyclable shoes, shirts and bags to the PUMA product range. With our InCycle collection, we took a first step in addressing the environmental footprint of our consumers’ disposal, helping them reduce their personal waste generation by returning their used products to PUMA’s Bring Me Back recycling bins in PUMA stores. We took on the challenge of launching an entire line that is either biodegradable or recyclable and 100 percent Cradle-to-Cradle Basic certified CM . The PUMA InCycle col
p : 42 | c : 3 PUMA.SAfe lection includes the Basket lifestyle sneaker (biodegradable), the legendary PUMA Track Jacket (recyclable), shirts (biodegradable) and a backpack (recyclable), among many other items. Since PUMA’s 2010 Environmental Profit and Loss Account (EP&L) revealed that 57 percent of PUMA’s environmental impact is associated with the production of raw materials such as leather, cotton and rubber, we aimed at increasing the number of products made of more sustainable materials. Only more sustainable raw materials have been used to manufacture this collection: PUMA InCycle uses, among others, biodegradable polymers, recycled polyester and organic cotton to eliminate pesticides, chemical fertilizers and other hazardous chemicals. The recyclaBle incycle producTs Recycling means that used materials – which normally end up in conventional disposal such as landfills and incineration plants – will be processed into new materials. Recycling uses less energy compared to conventional raw material manufacturing, reducing air pollution from waste incineration and land use from land filling. Recycling requires energy too but far less, on average, than raw material production. As a prerequisite for products to be recyclable the materials contained in the product should be no blended materials. Homogeneity is necessary because mixed or composite materials require separation during recycling – and pure recycled mate- PUMA BUSineSS And SUStAinABility RePoRt 2012 rials usable to replace new raw materials are very hard to create. PUMA’s recyclable InCycle products such as the PUMA Track Jacket and the Backpack have are based on homogenous materials to ensure they are fully recyclable at the end of their lifecycles. The recyclable PUMA Track Jacket is 98 percent made of recycled polyester derived from used PET bottles, while the conventional PUMA Track Jacket contains additional materials such as elastane. To fully ensure the homogeneity of materials, the recyclable jacket’s zipper was made of recycled polyester too. The InCycle PUMA Track Jacket, once returned by the consumer and collected through PUMA’s Bring Me Back program, can be reconverted into polyester granulate serving as a secondary raw material for other products made of recycled polyester, thus reducing the need for crude oil and energy and the amount of waste produced. The PUMA Backpack is made of polypropylene and will be returned to the original manufacturer in China after collecting the bag in a Bring Back Bin at a PUMA store. The Chinese manufacturer produces new backpacks from the recycled polypropylene. A functional recycling system depends on consumers that understand the overall concept and how they can help individually. PUMA is doing its share by disposing of all collected products in a responsible way. BiodegradaBle BiodegradaBle producTs For products to be biodegradable, they need to be made of biodegradable materials only, including organic fibers with no toxic chemicals, and they need to comply with certain international standards for composting. This ensures that the very sourcing and manufacturing process of biodegradable PUMA products creates the least environmental impact possible. The upper of PUMA’s biodegradable lifestyle sneaker, Basket, is made of a mix of organic cotton and linen while the sole is composed of the biodegradable Holly Dublin, Director and Special Advisor Sustainability, PPR and Member of the PUMA Sustainability Advisory Board “PUMA has continued to bring their 2010 Environmental Profit & Loss account to the next level. By looking more deeply into finding ways to internalize the findings, PUMA is making strides to reduce the footprint. Measurably lessening their environmental impacts is an essential step in their journey to sustainability in the long run. PUMA’s continued engagement with industry-leader in the voluntary carbon market, Wildlife Works Carbon, actively demonstrates that investment in the voluntary market, directly linked to a proactive strategy on the ground can lead to improving both conservation and development needs at the most local level. On the social front, PUMA continues to explore ways to work with their strategic suppliers to ensure that social codes of conduct are not only met but that new ways are found to ensure better conditions for people working throughout their supply chain.”
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Page 4 and 5: Content 5 PUMA.Creative 77 Creative
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P : 91 | c : 6 PUMA BUsiness And sU
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P : 93 | c : 6 rUnning Exceptional
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P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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31 December 2012 Consolidated Finan
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p : 149 | c :8 t.1 assets consolIDa
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p : 151 | c :8 t.3 t.1 After tax Ta
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p : 153 | c :8 t.5 t.1 Subscribed R
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p : 155 | c :8 notes to the consolI
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p : 157 | c :8 The surplus of the a
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p : 159 | c :8 60. Brandon Services
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p : 161 | c :8 cash flow from that
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p : 163 | c :8 proDuct Development
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p : 165 | c :8 The age structure of
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p : 167 | c :8 9. propertY, plant a
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p : 169 | c :8 12. other non-curren
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p : 171 | c :8 The table below show
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p : 173 | c :8 Net income by measur
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p : 177 | c :8 capItal reserve The
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p : 183 | c :8 Investments and depr
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p : 187 | c :8 The following overvi
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p : 189 | c :8 statutorY auDItor’
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p : 194 | c : 9 CFAO S.A., Sèvres/
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