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p : 193 | c : 9 aDmInIstratIve boarD oF puma se Jean-FrançoIs palus (chairman) since December 1, 2012 Paris, France Directeur Général Délégué and member of the Conseil d’Administration of PPR S.A., Paris/France, responsible for Strategy, Operation and Organization membershIp In other supervIsorY boarDs anD sImIlar boDIes: Yves Saint Laurent S.A.S., Paris/France Gucci Group N.V., Amsterdam/The Netherlands FNAC S.A., Ivry sur Seine/France SAPARDIS SE, Paris/France CFAO S.A., Sèvres/France (until July 25, 2012) Volcom Inc., Costa Mesa/USA Groupe FNAC (vorher: Caumartin Participations S.A.S.), Paris/France L.G.I. S.A., Cadempino/Switzerland Redcats S.A., Roubaix/France PPR Americas Inc., Wilmington/Delaware/USA Gucci Luxembourg S.A., Luxembourg/Luxembourg Brioni S.p.a., Penne/Italy PUMA BUsiness And sUstAinABility RePoRt 2012 Jochen zeItz (chairman) until November 30, 2012 Montrichet/Switzerland Head of Sports & Lifestyle Division of PPR S.A., Paris/France membershIp In other supervIsorY boarDs anD sImIlar boDIes: Harley-Davidson Inc., Milwaukee/USA Wilderness Holdings Ltd., Maun/Botswana PPR S.A., Paris/France (since April 2012) FrançoIs-henrI pInault (vice chairman) Paris, France Président-Directeur Général of PPR S.A., Paris/France membershIp In other supervIsorY boarDs anD sImIlar boDIes: Artémis S.A., Paris/ France Financière Pinault S.C.A., Paris France Sociétécvile du vignoble de Château Latour S.C., Pouillac/France Christie’s International Ltd., London/United Kingdom Bouygues S.A., Paris/France Sowind Group S.A., La Chaux-de-Fonds/Switzerland Soft Computing S.A., Paris/France Boucheron Holding S.A.S, Paris/France Yves Saint Laurent S.A.S., Paris/France Gucci Group N.V., Amsterdam/The Netherlands FNAC S.A., Ivry sur Seine/France SAPARDIS SE, Paris/France
p : 194 | c : 9 CFAO S.A., Sèvres/France (until July 25, 2012) Volcom Inc., Costa Mesa/USA Stella McCartney Limited, Haywards Heath/West Sussex/United Kingdom Brioni S.P.A., Italy (since November 1, 2012) thore ohlsson Falsterbo, Sweden President of Elimexo AB, Falsterbo/Sweden membershIp In other supervIsorY boarDs anD sImIlar boDIes: Nobia AB, Stockholm/Sweden Bastec AB, Malmö/Sweden Elite Hotels AB, Stockholm/Sweden Tomas Frick AB, Vellinge/Sweden TJugonde AB, Malmö/Sweden Tretorn AB, Helsingborg/Sweden Cobra Golf Inc., Carlsbad/USA grégoIre amIgues Paris, France (until April 24, 2012) Directeur de la Stratégie et du Développement of PPR S.A., Paris/France membershIp In other supervIsorY boarDs anD sImIlar boDIes: Caumartin Participations S.A.S., Paris/France SAPARDIS SE, Paris/France Luminosa S.A., Paris/France Volcom Inc., Costa Mesa/USA Redcats S.A., Roubaix/France toDD hYmel Paris, France (from April 24, 2012) COO of the Sport & Lifestyle Division (Pôle Sport & Lifestyle) of PPR S.A., Paris/France membershIp In other supervIsorY boarDs anD sImIlar boDIes: Fansteel Inc., Creston/Iowa; Volcom Inc., Costa Mesa/USA PUMA BUsiness And sUstAinABility RePoRt 2012 mIchel FrIocourt Paris, Frankreich Directeur Juridique Groupe of PPR S.A., Paris/Franceh membershIp In other supervIsorY boarDs anD sImIlar boDIes: Discodis S.A.S., Paris/France SAPARDIS SE, Paris/France C.F.P, Paris/France Groupe FNAC (vorher: Caumartin Participations S.A.S.), Paris/France Boucheron Joaillerie Inc, Wilmington/USA Branch A. McQueen Trading, USA Discodis Belgique N.V., Brussels/Belgium, Balenciaga UK LTD, United Kingdom Gucci Group Services Limited, United Kingdom Alexander McQUeen Trading LTD, United Kingdom Autumpaper LTD, United Kingdom Birdswan Solutions Limited, United Kingdom PPR Management Services LTD, United Kingdom PPR Management Services LTD II, United Kingdom YSL UK LTD, United Kingdom PPR HK LTD, Hong Kong PPR Holding LTD, Hong Kong Boucheron Luxembourg S.A.R.L., Luxembourg PPR Distri Lux S.A., Luxembourg Volcom Inc., Costa Mesa/USA (until November 20, 2012) Gucci Luxembourg S.A., Luxembourg Bottega Veneta International S.A.R.L., Luxembourg Sergio Rossi International S.A.R.L., Luxembourg Olimba B.V., The Netherlands Bottega Veneta Holding B.V., Amsterdam/The Netherlands Gucci Netherlands B.V., Amsterdam/The Netherlands Scholefield Goodman B.V., Amsterdam/The Netherlands PPR Asia, Singapore APARFI, Switzerland PPR Suisse, Switzerland Gucci International B.V., Amsterdam/The Netherlands (until July 20, 2012) Yves Saint Laurent International B.V., The Netherlands (until July 10, 2012)
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Business and sustainaBility RepoRt
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Content 5 PUMA.Creative 77 Creative
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“ OUR MISSION IS TO BECOME the mo
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p : 7 | C : 1 To our ShareholderS f
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p : 9 | C : 1 To our ShareholderS T
Page 12 and 13:
PUMAVision “ ThE pROpER USE of sc
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p : 13 | C : 2 TM PUMAvision Fair H
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p : 15 | C : 2 PUMAVision STakEhOld
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p : 17 | C : 2 PUMAVision AwARDS AN
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p : 19 | C : 2 PUMAVision PUMA’s
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p : 21 | C : 2 f.5 t.1 > POTENTiAL
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p : 23 | C : 2 PUMAVision RETAiL TR
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p : 25 | C : 2 PUMAVision ORgANiZAT
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p : 27 | C : 2 PUMAVision CHARiTY C
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p : 29 | C : 2 PUMAVision SUSTAiNAB
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p : 31 | C : 2 PUMAVision TOTAL wOR
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p : 33 | C : 2 TURNOvER PUMAVision
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“ The world as we have creaTed iT
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p : 37 | c : 3 PUMA.SAfe puma.safe
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p : 39 | c : 3 PUMA.SAfe The puma p
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p : 41 | c : 3 PUMA.SAfe more susTa
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p : 43 | c : 3 PUMA.SAfe Prof. Dr.
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p : 45 | c : 3 PUMA.SAfe puma ends
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p : 47 | c : 3 PUMA.SAfe T.19 t.1 2
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p : 49 | c : 3 PUMA.SAfe t.20 T.22
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p : 51 | c : 3 PUMA.SAfe that decre
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p : 53 | c : 3 PUMA.SAfe tion durin
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p : 55 | c : 3 PUMA.SAfe chemicals
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p : 57 | c : 3 PUMA.SAfe and sustai
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p : 59 | c : 3 PUMA.SAfe PUMA audit
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p : 61 | c : 3 PUMA.SAfe Another ke
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p : 63 | c : 3 PUMA.SAfe facTory au
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p : 65 | c : 3 PUMA.SAfe For the fi
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p : 67 | c : 3 PUMA.SAfe T.25 t.1 2
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p : 69 | c : 3 PUMA.SAfe f.16 t.1 f
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“ Be the change that you wish to
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p : 73 | c : 4 PUMA BUsiness And sU
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p : 75 | c : 4 puma.peace PUMA.PeAc
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puma.creative Creative Art Network
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p : 79 | c : 5 PUMA BUsiness And sU
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p : 81 | c : 5 the oasis Pietra Bre
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p : 83 | c : 5 A large range of int
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P : 85 | C : 5 PUMAviSion PUMA BUSi
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“ At PUMA, we Are driven to look
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P : 89 | c : 6 brAnd StrAtegy FOLLO
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P : 91 | c : 6 PUMA BUsiness And sU
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P : 93 | c : 6 rUnning Exceptional
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P : 95 | c : 6 MotorSPort 1. puma u
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P : 97 | c : 6 PUMA BUsiness And sU
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P : 99 | c : 6 Spreading the puma v
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P : 101 | c : 6 FitneSS Join in the
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P : 103 | c : 6 LiFeStyLe 1. Spread
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Financial Year 2012 ManageMent Repo
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p : 107 | c : 2 overview 2012 2012
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p : 109 | c : 2 general economic co
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p : 111 | c : 2 These measures will
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p : 113 | c : 2 € million 3,500 3
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p : 115 | c : 2 F.7 t.1 € million
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p : 117 | c : 2 € million 1,600 1
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P : 119 | C : 2 Earnings bEforE tax
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p : 121 | c : 2 F.14 t.1 € millio
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p : 123 | c : 2 pUMa BUsiness and s
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p : 125 | c : 2 F.17 t.1 gross cash
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p : 127 | c : 2 t.4 t.1 pUMa BUsine
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p : 129 | c : 2 We are well positio
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P : 131 | C : 2 emPloyees number of
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p : 133 | c : 2 managing directors
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p : 135 | c : 2 risk and opportunit
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p : 137 | c : 2 ensure that PUMA pr
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p : 139 | c : 2 main Features oF th
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p : 141 | c : 2 pUMa BUsiness and s
Page 144 and 145: p : 143 | c : 2 Effective implement
Page 146 and 147: p : 145 | c : 2 fied applicants. If
Page 148 and 149: 31 December 2012 Consolidated Finan
Page 150 and 151: p : 149 | c :8 t.1 assets consolIDa
Page 152 and 153: p : 151 | c :8 t.3 t.1 After tax Ta
Page 154 and 155: p : 153 | c :8 t.5 t.1 Subscribed R
Page 156 and 157: p : 155 | c :8 notes to the consolI
Page 158 and 159: p : 157 | c :8 The surplus of the a
Page 160 and 161: p : 159 | c :8 60. Brandon Services
Page 162 and 163: p : 161 | c :8 cash flow from that
Page 164 and 165: p : 163 | c :8 proDuct Development
Page 166 and 167: p : 165 | c :8 The age structure of
Page 168 and 169: p : 167 | c :8 9. propertY, plant a
Page 170 and 171: p : 169 | c :8 12. other non-curren
Page 172 and 173: p : 171 | c :8 The table below show
Page 174 and 175: p : 173 | c :8 Net income by measur
Page 176 and 177: p : 175 | c :8 Actuarial gains and
Page 178 and 179: p : 177 | c :8 capItal reserve The
Page 180 and 181: p : 179 | c :8 Changes in the “SO
Page 182 and 183: p : 181 | c :8 Income from associat
Page 184 and 185: p : 183 | c :8 Investments and depr
Page 186 and 187: p : 185 | c :8 Total expenses resul
Page 188 and 189: p : 187 | c :8 The following overvi
Page 190: p : 189 | c :8 statutorY auDItor’
Page 193: p : 192 | c : 9 managIng DIrectors
Page 197 and 198: p : 196 | c : 9 report bY the aDmIn
Page 199 and 200: p : 198 | c : 9 4/24/2012), Jean-Fr
Page 202 and 203: grI InDex Global Reporting Initiati
Page 204 and 205: p : 203 | c : 10 Indicator (Core/Ad
Page 216: p : 215 | c : 10 Indicator (Core/Ad
Page 219 and 220: p : 218 | c : 11 puma Year-on-Year
Page 221: p : 220 | c : 11 puma group Develop
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