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armstrong creek urban growth plan volume 1 - City of Greater Geelong

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2. Regional innovation: the UGP should facilitate innovation in the<br />

<strong>Geelong</strong> Region economy.<br />

3. Sub-regional self-containment: the UGP should deliver sub-regional<br />

self-containment.<br />

4.4.3 PRINCIPLES - EMPLOYMENT<br />

The following principles should guide the development <strong>of</strong> the Armstrong Creek<br />

<strong>growth</strong> area:<br />

P 4.1 Development in the <strong>growth</strong> area should complement the existing<br />

activity centre structure <strong>of</strong> <strong>Geelong</strong> by supporting the CAA as the<br />

primary centre in the region and providing an internal sub-regional<br />

scale activity centre structure.<br />

P 4.2 Development in the <strong>growth</strong> area should complement the existing<br />

industrial structure <strong>of</strong> <strong>Geelong</strong> by providing niche industrial<br />

development opportunities in the form <strong>of</strong>:<br />

o locally oriented service industry opportunities in the northeast <strong>of</strong> the<br />

<strong>growth</strong> area, east <strong>of</strong> Barwon Heads Road; and<br />

o export oriented hi tech manufacturing opportunities in a business park<br />

setting in the west <strong>of</strong> the <strong>growth</strong> area, south <strong>of</strong> Armstrong Creek<br />

as shown in Figure 4.4.1.<br />

P 4.3 Development in the <strong>growth</strong> area should establish high-quality public<br />

and private transport links to central <strong>Geelong</strong>, Melbourne and regional<br />

Victoria for improved engagement with external employment areas.<br />

P 4.4 Development in the <strong>growth</strong> area should provide opportunities for<br />

advanced business services to establish in home based businesses<br />

and activity centres (see section 4.6).<br />

P 4.5 Development in the <strong>growth</strong> area should provide a mix <strong>of</strong> activity centre<br />

<strong>of</strong>fice spaces and business park spaces that showcase the latest and<br />

most advanced forms <strong>of</strong> commercial and industrial development.<br />

P 4.6 Development in the <strong>growth</strong> area should harness opportunities to<br />

generate synergies with Deakin University and regional research and<br />

commercial businesses.<br />

ARMSTRONG CREEK URBAN GROWTH PLAN / VOLUME 1 (ADOPTED 13 MAY 2008, AMENDED MAY 2010)<br />

57

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