armstrong creek urban growth plan volume 1 - City of Greater Geelong

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KEY CONCEPT: KNOWLEDGE-BASED ENTERPRISE Increasingly, we live in a world where cities compete for people, and businesses follow. This trend has largely been ignored by many cities, which are still focused on business climate and tax incentives. But I think the big question businesses will ask in the years to come is going to be ‘Can I hire talented people in this city?’ Cities need to be able to answer ‘yes’ to succeed. Carol Coletta Achievement of the higher order economic and employment aspirations will be largely determined by the skills base of the area. ‘Higher order’ refers to activities that are not substantially ‘population driven’—in particular the Western Industrial Precinct business park concept and the advanced business service aspirations for activity centres and home based businesses. Businesses in these categories are generally ‘footloose’, and are driven by—and attracted to—areas that offer the highest possible range and depth of skills. ‘Skills base’ refers to business leaders and entrepreneurs who drive higher order economic development. It also refers to the workers that provide the innovation input into the business process. Therefore, the quality of the urban environment is a critical feature in contemporary economic and employment development. A place with a high quality environment and a positive image will have an advantage over a competitor location, all other things being equal. In the new economy, where skilled workers hold the keys to business success, quality urban environments are important marketing tools for businesses in the battle to attract and retain skilled workers. Businesses will not locate in areas where their managers or staff will not go. Armstrong Creek will have a slim chance of achieving the higher order business aspirations shown in this plan without a quality urban offer to underpin the nurturing, attraction and retention of skilled workers. An important part of the urban offer will be quality housing estates, quality activity centres, a range of lifestyle amenities and first rate schools and higher education facilities—key elements for a high quality of life. The western part of the growth area contains or is proposed to contain most of the attractions for knowledge workers: excellent accessibility by train and car, an attractive setting, the proximity of Deakin University’s Waurn Ponds campus and high quality housing nearby. The proposed plan for the growth area capitalises on the presence of these attractions to grow an ‘innovation hub’ in the western part of the site. This will go a long way to creating local employment opportunities for the residents of the growth area. ARMSTRONG CREEK URBAN GROWTH PLAN / VOLUME 1 (ADOPTED 13 MAY 2008, AMENDED MAY 2010) 64
The activity centres—especially the Major Activity Centre—and residential parts of the growth area will also provide opportunities for knowledge-based enterprise. In particular, it is envisaged that advanced business services will be established initially as home-based businesses and then ‘graduate’ into an activity centre when they need to expand. For this to happen, it is critical that the centres contain a range of office tenancies suitable for small and medium sized businesses. Another critical foundation for the promotion of knowledge-based enterprise is a culture of learning. Fostering a culture of learning in Armstrong Creek will create a climate that is conducive to the establishment of new businesses and the development of new products and services. This means providing not only the hardware of educational institutions, but also the software of social institutions and organisations that support a learning, inquiring and creative lifestyle. To foster a learning community, the design of Armstrong Creek will encourage citizens to meet, interact and work together. ARMSTRONG CREEK URBAN GROWTH PLAN / VOLUME 1 (ADOPTED 13 MAY 2008, AMENDED MAY 2010) 65
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ARMSTRONG CREEK URBAN GROWTH PLAN V
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THE STRUCTURE OF THE URBAN GROWTH P
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3.2 Land Use Budget________________
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1 INTRODUCTION 1.1 THE GROWTH OF GE
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Moorabool River Bannockburn Inverle
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complement and add value to it to c
Page 13 and 14: Process The UGP was developed in fi
Page 15 and 16: 1.5 THE STRUCTURE OF THIS REPORT Se
Page 17 and 18: 2.2 OVERALL VISION STATEMENT The Ar
Page 19 and 20: help attract high-technology busine
Page 21 and 22: 3 FRAMEWORK PLAN 3.1 KEY STRUCTURIN
Page 23 and 24: 3.2 LAND USE BUDGET The following t
Page 25 and 26: 4 PLANNING AND DESIGN PRINCIPLES 4.
Page 27 and 28: Drooping Sheoak - as for above spec
Page 29 and 30: KEY CONCEPT: A GREEN SETTING The vi
Page 31 and 32: o ensuring the extent of public ope
Page 33 and 34: 4.2 4.2 FLOODING AND DRAINAGE This
Page 35 and 36: Measures to achieve the above princ
Page 37 and 38: KEY CONCEPT: WATER SENSITIVE URBAN
Page 39 and 40: Armstrong Creek Urban Growth Plan F
Page 41 and 42: prior to 1861, and Stewart’s Rese
Page 43 and 44: o consider the strategic linkages b
Page 45 and 46: Figure 4.3.2: Indicative and simpli
Page 47 and 48: No. on Fig 4.3.3 No. Street Town/ S
Page 49 and 50: No. on Fig 4.3.3 No. Street Town/ S
Page 51 and 52: The trail and centre will be develo
Page 53 and 54: EAST EAST EAST EAST EAST EAST EAST
Page 55 and 56: 4.4 EMPLOYMENT This section should
Page 57 and 58: 2. Regional innovation: the UGP sho
Page 59 and 60: P 4.7 Development in the growth are
Page 61 and 62: Western Industrial Precinct The Wes
Page 63: The development of specialised loca
Page 67 and 68: 4.5.2 KEY ISSUES Walkability Conviv
Page 69 and 70: educes car dependency and, therefor
Page 71 and 72: 4.5.3 PRINCIPLES - RESIDENTIAL NEIG
Page 73 and 74: 4.6 ACTIVITY CENTRES This section s
Page 75 and 76: 4.6.2 KEY ISSUES Retail activity Th
Page 77 and 78: P 6.3 A mixed-use corridor should b
Page 79 and 80: 4.6.4 ACTIVITY CENTRE STRUCTURE The
Page 81 and 82: Central part of Armstrong Creek cat
Page 83 and 84: contain a 3.5ha primary school that
Page 85 and 86: All the smaller centres should be l
Page 87 and 88: provides locations where unforeseen
Page 89 and 90: greater levels of investment in lin
Page 91 and 92: 4.7.3 PRINCIPLES - OPEN SPACE AND R
Page 93 and 94: 4.7.4 SUMMARY The following table s
Page 95 and 96: Therefore, it is critical that the
Page 97 and 98: The primary purpose of the “east-
Page 99 and 100: 4.8.3 PRINCIPLES - MOVEMENT AND ACC
Page 101 and 102: P 8.13 Provision should be made for
Page 103 and 104: KEY CONCEPT: PUBLIC TRANSPORT In a
Page 105 and 106: 4.8.8 PEDESTRIAN AND CYCLE ROUTES D
Page 107 and 108: Figure 4.8.2 Possible cross-section
Page 109 and 110: nature strips are minimised. Wider
Page 111 and 112: oad will be a limited access road w
Page 113 and 114: Water Supply Barwon Water is curren
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northern side of the 220kV line, an
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Telecommunications Telstra advises
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P 9.3 A comprehensive sustainable w
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5 NON URBAN AREAS 5.1 INTRODUCTION
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There is also an aeolian sand dune
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Interface issue Potential problem C
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6 SURROUNDING AREAS 6.1 INTRODUCTIO
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7 PRECINCT STRUCTURE PLANS Council
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sewerage to Black Rock and associat
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