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MEDIA LITERACY AND INTERCULTURAL DIALOGUE<br />

Strategies, Debates and Good Practices<br />

<br />

“science of works”. GE has a taste of vibration in his body. He likes sound<br />

“louder”. Could it be that the reason why he like a higher volume is that he is<br />

used to this form of audiovisual reading? GE and JO prefer a higher volume of<br />

sound. Some questions arise: To which level? How to establish a standard level<br />

for all? The subject MA perceived sound as louder than the other participants,<br />

to the point of wanting it turned off. Some clues to be explored in our future<br />

investigations: Did MA have a compensation that increased her level of tactile<br />

perception? What would be her appreciation with levels adequate to her<br />

preference? What is the proportion of cases such as MA’s in relation to the<br />

other two subjects’ case?<br />

According to our hypotheses, the deaf may have more sensitivity, which brings<br />

us closer to MA, who felt the sound as louder. The compensation for lack of<br />

audition could increase tactile sensitivity. If that is the case, the sensation of<br />

sound waves may be felt strongly. As for GE, the habit of turning up the volume<br />

of the TV may be the source of his wish to turn up the volume every time he<br />

enjoys audiovisual pieces. We do not have enough information from JO, who<br />

did not state his preferred sound level, leaving us unable to reach a conclusion.<br />

It could be interesting to investigate the question about a standard sound level<br />

for the hearing. Another potential research subject matter would be if they feel<br />

more comfortable “listening” on hearing level.<br />

Thus, we emphasize that producers of movies aimed at a deaf audience must<br />

consider that there is an interest from such viewers on sound in its vibrational<br />

character. We see it as fundamental to reflect about projection rooms within the<br />

spaces where those subjects spend time. The sound is connected to the<br />

pleasure of perceiving audiovisual stimulus.<br />

6.3. Analysis of experiment II<br />

With the movie experiment, we have confirmed that the deaf can perceive<br />

sound. This result of our first inquiry comforts us in the sense of tuning us into<br />

some information that is vital towards using audio on products aimed at a deaf<br />

audience as well as thinking of ways of integrating the deaf and the hearing.<br />

Regarding our second inquiry, we expected two possible outcomes. First, that<br />

sound, as we saw on the previous experiment as being greatly welcomed as<br />

additional entertainment, could cause lack of attention in the experience of<br />

audiovisual education. Second, that sound could, on the contrary, cause a<br />

better reception of audiovisual educational material. The experiment confirms<br />

the usefulness of sound vibration in the reception of film and also of audiovisual<br />

educational material, a result that supports our third inquiry.<br />

We can conclude that sound helps the deaf in their reception of the educational<br />

message using audiovisual media. This effect is increased with the use of<br />

rhythm-based music such as hip hop or reggae.<br />

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