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MEDIA LITERACY AND INTERCULTURAL DIALOGUE<br />

Strategies, Debates and Good Practices<br />

<br />

income remain high particularly in rural areas (Report by the Council of<br />

Pamplona 2010).<br />

Although the country has recorded some improvement in the educational<br />

sector, the educational level of the population, when compared to North<br />

America, is still low, in particular in the rural areas of the country.<br />

Despite the efforts at facilitating access to ICT, the Economic Commission for<br />

Latin America and the Caribbean (ECLAC) and the World Bank, both declare<br />

that the digital divide is still too wide for this Latin American country. Acts such<br />

as low electricity coverage in the country, school dropouts and the number of<br />

computers per student, shows the gap between rural and urban. The<br />

concentration of wealth and the distribution of the same structural facts are<br />

configured as a complement explaining the low penetration of ICT in the<br />

country. Statistical analyses clearly show a positive relationship between<br />

income and the use and exposure to ICT. Those with higher income have better<br />

access to ICT (Pínzón Ramírez, Sánchez Gutiérrez, 2008).<br />

ICT has been introduced in Education but ICT is not considered as a essential<br />

tool for empowering low-income sectors of the society in accessing the labour<br />

market. Often the only relationship between these projects and ICT is the use of<br />

the Internet. National policies identified for promoting sustainable development<br />

and the fight against poverty, are far from reaching the aim of empowering<br />

communities. Very often these projects are distinctively occasional, scattered<br />

and fragmented in nature, commonly with short-term objectives (Finquelievich,<br />

et al, 2003).<br />

Initiatives in ICT and Gender are scarce; with those found mostly offering social<br />

assistance and training for traditional jobs to women with low economic means.<br />

Very few initiatives relate to the need to apply new ICT tools for changing the<br />

labour market.<br />

In Colombia, ITSA (Instituto Tecnológico de Soledad, Atlántico), developed the<br />

Mothers Network Program which aims to provide ICT training to women,<br />

mothers, and victims of violence from the armed conflict in the region. Programs<br />

aimed at the promotion and dissemination of ICT rarely take into account<br />

gender issues. Very few of such programs focus specifically on training women<br />

in ICT tools and/or target women’s employability involving ICT components,<br />

even though research shows clearly that there is inequitable gender disparity<br />

(Finquelievich, Martínez Lago, 2004).<br />

3. ICT training as a strategy of empowerment<br />

Our commitment to encourage the creation of new knowledge, to conduct<br />

research from a gender perspective and use new approaches and support<br />

innovative initiatives, has directed our action to promote women's<br />

empowerment through the use of information technology and communication as<br />

an innovative tool for this achievement.<br />

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