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MEDIA LITERACY AND INTERCULTURAL DIALOGUE<br />
Strategies, Debates and Good Practices<br />
<br />
a. Adopt professional codes and guidelines focused on gender<br />
sensibilization to improve coverage and representation of women<br />
politicians in a not stereotyped way.<br />
b. Introduce and promote gender mainstreaming in the curriculum of<br />
communnication studies and teach students about legislation, codes and<br />
existing professional guidelines wich addresss gender equality.<br />
10. In relation to the follow-up of the women politicians coverage, it is<br />
recommended to<br />
a. Consider holding regular working sessions between the media, the<br />
audiovisual regulatory authorities, the professional associaitons of<br />
journalists, women’s organizations, and the departments of<br />
communication and journalism studies at the universities, in order to<br />
assess the dominant discourses in the media and develop, if necessary,<br />
suggestions for the improvement and/or the adoption of specific<br />
professional codes on the treatment of women politicians in the media.<br />
References<br />
ADAY, S., DEVITT, J. (2001). “Style over Substance: Newspaper coverage of<br />
Elizabeth Dole’s Presidential bid”. Harvard International Journal of Press /<br />
Politics, Vol. 6, Issue 2, pp. 52 – 73.<br />
ATKESON, L.R., KREBS, T.B. (2007). “Press Coverage of Mayoral Candidates:<br />
The Role of Gender in News Reporting and Campaign Issue Speech”. Political<br />
Research Quarterly, Vol. 61, Issue 2, pp. 239 – 252.<br />
BAIDER, F. (2007). “Feminisation in Linguistics, Women in Politics: How is the<br />
French Press Coping?”. International Perspectives on Gender and Language:<br />
Cuaderno da langage e sexo, Issue 3, pp. 770 – 794.<br />
BAIDER, F. (2008). “Substantive disembodiment, syntactic embedment or the<br />
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(5 th Gender and Language Congress), University of Victoria, Wellington, New<br />
Zealand.<br />
BANWART, M. C., BYSTROM, D. G., ROBERTSON, T. (2003). “From the<br />
primary to the general election: a comparative analysis of candidate media<br />
coverage in mixed-gender 2000 races for governor and US Senate”. American<br />
Behavioral Scientist, Vol. 46, Issue 5, pp. 658 – 676.<br />
BRADEN, M. (1996). Women politicians and the media. Lexington: University<br />
Press of Kentucky.<br />
BYSTROM, D., ROBERTSON, T.A., BANWART, M.C. (2001). “Framing the<br />
fight: An analysis of media coverage of female and male candidates in primary<br />
races for Governor and US Senate in 2000”. American Behavioral Scientist, Vol.<br />
44, pp. 1999 – 2013.<br />
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