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MEDIA LITERACY AND INTERCULTURAL DIALOGUE Strategies, Debates and Good Practices From the Faculty Pere Tarrés are several teachers who have written posts on the activities that take place in it, and of those social issues that require active attention by society. 3. Case Study: Honorary investiture of Dr. Nelsa Curbelo Nelsa Curbelo is an expert in human rights, non-violence, conflict resolution and mediation and chairs the NGO Being Peace, an organization that develops social reintegration programs in the neighborhood of Paz de Guayaquil (Ecuador). This district, which covers an area of 49 blocks, is led by five urban gangs and is considered one of the most troubled and insecure areas of the city. Author of several publications, Nelsa Curbero also a columnist for El Universo. During his career, Nelsa Curbelo has received many awards and honors for his work for human rights and against violence. From the Faculty of Education and Social Work Social Tarrés Pere Ramon Llull University has continued his career in defense of peace and social reintegration of young people living in social risk. His academic career as well as his work as head of Ser Paz have been crucial to the faculty of the School Pere Tarrés consider it a reference for professionals in social action and academic rigor that must be in line with the social commitment. As a professor at several universities, author of numerous articles and books on conflict mediation conflict mediation, human rights and non-violence, Nelsa Curbelo illustrates the motto of the University Ramon Llull: "Being and Knowing". Also, how to understand the reality of youth violence and "gangs" is a reference to the faculty of the School Pere Tarrés dedicated to research and teaching professionals who are dedicated to this type of work conflicts, especially in Grades social Education and social Work Degree, and PhD's different as risk prevention to the community, family and community mediation, family violence, and social and community Pedagogy. In addition, from various projects and initiatives Pere Tarrés Foundation works to study and prevent situations of vulnerability and social exclusion of children and young people who are often carrying these teens to join violent youth gangs (BJV) . Examples include studies and research carried out from his research group Children and Families in multicultural environments (IFAM) on unaccompanied minors or the latest violation of rights of children of immigrant families. Also from the twenty day centers esplai Pere Tarrés Foundation works with about 3,000 children and youth in the metropolitan area of Barcelona to keep them from risky situations found in their environments and neighborhoods. The communication plan for this act established a series of communication actions before, during the time of the inauguration and after it as well as the communication channels to be used in each phase. We designed a very ambitious project that is supported in both online and offline actions and objectives were to publicize the work of Nelsa Curbelo in Ecuador, disseminate 203
MEDIA LITERACY AND INTERCULTURAL DIALOGUE Strategies, Debates and Good Practices their thoughts and values, to publicize the investiture ceremony, spread the brand Faculty Pere Tarrés and generate debate in society about gangs and work with these groups through nonviolence and mediation During the period prior to the arrival of Nelsa Curbelo to Barcelona, we conducted a comprehensive search of digital information and documentation on it is in the repository Delicious grouped under the label "Nelsa Curbelo". In order to present their work to the community and create expectations of both com work of him, all the documents found spread Facebook, Twitter and Youtube of Faculty Pere Tarrés. The documents found also served to develop a press kit that spread Slideshare on Twitter and sent to the media. During the same period there were also different arrangements with the media to arrange interviews and disseminate them through the work of Nelsa Curbelo and his honorary doctorate from the University Ramon Llull. These appearances in the media were also disseminated to the rest of the academic community through the platforms of Facebook, Twitter and saved links on Delicious. To follow up on Twitter the #HCNelsaCurbelo was created. The press call the act spread through the Foundation website Pere Tarrés (entity that is part of the Faculty Pere Tarrés), by email and through Facebook and Twitter. The day of the investiture ceremony counted with a team of people who were responsible for coordinating all resources required for dissemination. Thus, four people were responsible for dynamic social networks; a technical team was responsible for broadcasting the event via streaming through the website of the Faculty two others were commissioned to take pictures and upload them to Flickr for dissemination at the time by networks social and performed small capsules that broadcasted videos for Youtube and Twitter. Immediately ending the event was sent to the media a press release that included links to the press release, the summary of tweets generated during the event and photographs. A week later he sent an email to the educational community of the Faculty were linked Pere Tarrés where all materials generated for the event: the news on the website of the Faculty, the full video of the ceremony and a summary of it, the photographs of the event, the tweets generated, the press kit, press clipping, the investiture ceremony speeches and post the scrapbook Pere Tarrés Foundation talking about it. Available at this link: http://www.peretarres.org/mails/actes/honoris_ncurbelo_0312/index.html The final evaluation of the whole process was very positive: − 22 resources tagged on Delicious − 50 media impacts − 250 video views − 1800 impressions on Facebook 204
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