Libro

MEDIA LITERACY AND INTERCULTURAL DIALOGUE
Strategies, Debates and Good Practices
c. Avoid making allusions to the political family of the woman or the
relationship with their partners and children that could portray women in
a context of traditional gender roles of ‘mother’ and ‘wife’ reinforcing
gender stereotypes.
3. With respect to gender, media shall
a. Avoid highlight the gender of women politicians as it can convey the
idea of surprise by the success of a woman.
b. Describe women in gender neutral terms, avoiding to place women
politicians as women first and then as politicians.
4. Regarding the association with male figures, media shall
a. Avoid the idea of women subordination by associationg their merits to
their relationship with a male figure.
b. Refrain from using a patronizing tone when describing the relationship
of women politicians with other male politicians or relevant male figures.
5. In relation to the name of the politician, media shall
a. Name male and female politicians using the same construction, either
using the first name + last name or just their last name.
b. Avoid treating women politicians with familiarity (eg., Ségolène, Hillary)
so that media can position women politicians in a lower status than male
politicians.
6. With respect to quotations, media shall
a. Show political reality reflecting the diversity of views of both women and
men politicians.
b. Encourage the use of direct quotation by female politicians in the same
way that the media reflect the quotes of male politicians.
7. In terms of issues, media shall
a. Ensure women politicians to get as much coverage on political issues
as their male counterparts.
b. Naturally assume the presence of men and women in all areas of
political responsibility.
c. Avoid the gender attribution – explicitly or implicityly – of capacities for
the exercise of politics, because that suggests a lack of competence of
women to exercise some of them.
8. In relation to the personal traits and the coverage tone, media shall
a. Avoid differentiating between men and women using sterotypical
charactersitics traditionally linked to a specific gender.
b. Refrain from using stereotypical personaity traits that imply a
discriminatory assessment or an attribution of predetermined and
differentiated women roles to those of men.
c. Avoid simplifying and trivailizing the achievements of women politicians.
9. Regarding journalist professional associations and departments of
communication studies in the universities, they must ensure
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