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MEDIA LITERACY AND INTERCULTURAL DIALOGUE<br />

Strategies, Debates and Good Practices<br />

<br />

Yvonne Berge (Berge, 1985) indicates that it is just not possible that a child or<br />

adolescent to communicate if they are not in touch with his being, and that this<br />

communication will develop even better if you have a guide to help you express<br />

yourself without losing your identity.<br />

Thus was born the third objective of the Film Workshop Basic Level which<br />

becomes in the principal one:<br />

• Develop the students' contact with their senses, helping them to<br />

understand through the exploration of the same, the functions of<br />

nonverbal communication that meets the audio-visual language.<br />

Being able to learn about the psychological, thanks to the contributions of<br />

Piaget and Vygotsky, during the exchange process in the Faculty of Education<br />

at the University of Salamanca, helped me understand that the only way<br />

someone can retain the knowledge it is by discovering it through<br />

experimentation. So then I realized that the role of a true teacher is to lead<br />

students to learning spaces, approaching these theoretical issues using all my<br />

skills to create attractive formats, simple to understand and generate in him or<br />

her analysis and production of signifiers and meanings.<br />

The process of creating these learning spaces was preceded by introspection<br />

and also the profound observation of my target audience, as to build games,<br />

audiovisual materials, choose movies as examples, etc. I had to remind myself<br />

really well at that age. I started the process of listening and trying to understand<br />

the comments and proposals of the children and adolescents, warning their<br />

quickness to assimilate certain issues, incorporating experiences or prior<br />

knowledge that most had in common, noting the themes where they were<br />

already experts, and what motivated them to come to each class. All of this<br />

information was mixed up with strategies and concepts related to everything<br />

learned over the years: psychology, educommunication, film history, semiotics,<br />

advertising, marketing, aesthetics among many other subjects, to forge ways to<br />

motivate and reach the interest in knowledge and communication.<br />

The most important and arduous process has been identifying the specific<br />

message we want to broadcast, understand the receiver and create<br />

metaphorical communications channels by using games. Our main interest it is<br />

not only share knowledge, but to find a way of originate the information in the<br />

other, to conquer the memory based on experiences and creating meaningful<br />

learning.<br />

If we applied the terms used in anthropology we could say that one must be a<br />

cultural relativist to make contact with the other, and thus reach more easily a<br />

horizontal exchange of knowledge<br />

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