Conducting a Participatory Situation Analysis of.pdf - Global HIV ...

III. Disseminating Situation Analysis Findings
Because the overall intent of the situation analysis is to
generate information that will be used, the dissemination
of analysis findings—what, why, by whom, where, when,
and how—must be considered early in the situation
analysis planning. The dissemination strategy should take
into account the diverse informational needs of different
audiences and the limited time they have to digest the
findings. It is likely that several formats will be used to
disseminate the findings; the different formats tied to the
specific purposes of dissemination to specific audiences.
These different purposes may include:
• Providing tools or materials for people advocating
policy change
• Helping decision-makers and others understand social,
cultural, political, or economic factors that affect the
well-being of orphans and vulnerable children
• Providing practical information to develop strategies
for national action
• Keeping OVC issues alive in the media, donor, and
public health communities
• Strengthening and increasing the frequency of
communication between the Advisory Team and
study participants
Promoting Interest
Contrary to the popular belief that dissemination is an
end-of-analysis activity (e.g., a seminar to brief senior
administrators), dissemination is a continual process, not
a one-time event. Nor is it necessary to wait until all the
Dissemination Factors That Promote
Use of Findings
• Information needs of specific audiences are
considered when designing the situation
analysis
• Credibility and reliability of analysis findings
are accepted by those who use the findings
• Findings are disseminated to multiple audiences
using a variety of channels and formats
• Presentation of findings emphasizes important
lessons learned, especially from the point of
view of the intended audience, rather than the
need for more research
analysis is done to disseminate. From the first day the situation
analysis plans are announced to government ministry
officials or community leaders, one should continually and
actively disseminate information on the purpose, scope,
and potential impact of the situation analysis. For example,
when you return to stakeholders and key informants to say,
Dissemination Checklist
Situation analysis findings are ready to be disseminated
when there is:
1. Standard, full report
2.Two-page fact sheet summarizing key findings
3. Executive summary
4.Targeted reports for specific audiences
5. One- or two-page press release focusing on the
main findings
6. List of spokespeople according to their specialty
areas
7. Data tables/charts/graphs
8. List of all persons associated with the situation
analysis, including their affiliations and titles,
roles in the analysis, and contact information
9.Web posting of report—if several Advisory
Team members have websites, post and/or refer
to the situation analysis findings on each site
10. Contact person(s) for additional information
and as many ways as possible way to reach
them
11. Office telephone, cell phone, home telephone,
e-mail address, fax number, home and office
address, and alternative telephone numbers
such as family/friends/neighbors
12. List of resources and references
13. Series of “issues briefs” that package analysis
data with data from other sources for use by
different sectors
14. Schedule of meetings with community members
from which data were gathered to carefully
explain the implications of the findings for
the community and the individuals within it
15. List of key message points, especially for talking
with the press
16. PowerPoint presentation highlighting the
process, findings, and recommendations
17.Video-footage (B-roll) or stock photographs to
facilitate media coverage
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Guidelines and Tools