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Hannah, Langsted and Larsen 1<br />

Boerner (2004), Tobias (2004) and Urrutiaguer (2002)<br />

all seek to measure creative capacity in performing<br />

arts companies as a single score, whether that is based<br />

on reputation, expert opinion, repertory or choice<br />

directors. The Danish researchers Karen Hannah, Jørn<br />

Langsted and Charlotte Rørdam Larsen take a different approach. While they aim<br />

to develop a framework that can assess the creative capacity of an organisation<br />

as whole (rather than as the sum of individual events or outcomes), Hannah et al<br />

want to deepen the conversation by discussing different components of quality.<br />

Unlike the organisational assessment methods discussed above, their approach is<br />

strictly qualitative. As they write,<br />

K Hannah, J Langsted and C R Larsen, 2003[],<br />

‘Evaluation of Artistic Quality in the Performing<br />

Arts’, Aarhus University.<br />

The aim in our project is not to create a grading system for the assessment of<br />

artistic quality. Neither do we want to transform artistic quality into a quantitative<br />

matter. Instead, we wish to construct a better basis on<br />

Figure 8 The IAN Model<br />

which one can discuss artistic quality. 2<br />

Their model, presented in Figure 8 distinguishes between<br />

three components of artistic quality: intention, ability and<br />

necessity. The authors conceived the framework both as a<br />

means of evaluating individual performances and the work<br />

of organisations as a whole. In the latter case, the ‘artistic<br />

quality’ they seek to assess may be considered roughly equivalent<br />

to our use of ‘creative capacity’.<br />

I<br />

A<br />

In the IAN model, ‘intention’ refers to the artist’s (or organisation’s)<br />

vision—the ‘will to express and communicate’.<br />

While the intention ‘comes from within’, communication is<br />

not a one-way street. According to the authors, ‘the magic of<br />

the performing arts consists of the artist’s ability to listen to<br />

N<br />

(Hannah et al 2003). Reprinted with<br />

permission from the authors.<br />

1 The discussion of Hannah et al’s work is based on an English-language summary. The<br />

authors have produced two books in Danish: J Langsted, K Hannah and C R Larsen, 2003,<br />

Ønskekvist-modellen. Kunstnerisk kvalitet i performativ kunst (The IAN-Model: Artistic<br />

Quality in the Performing Arts), Aarhus: Klim; and J Langsted, K Hannah and C R Larsen,<br />

2008, Ønskekvisten. En håndbog i evaluering af teater, dans og music (The IAN-Model: A<br />

handbook for evaluating theatre, dance, and music), Aarhus: Klim.<br />

2 There is no pagination for this online publication.<br />

CREATIVE CAPACITY OF AN ORGANISATION 111<br />

UNDERSTANDING the value and impacts of cultural experiences

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