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While one might argue that the requirement of reporting their level of engagement<br />

rules out the possibility of full captivation in the sense of Csikszentmihalyi’s<br />

‘flow’ (described in Walmsley 2013, 75-76; WolfBrown 2012, 5; NEF 2008, 12) the<br />

problem encountered by Latulipe et al raises questions about what we mean by<br />

‘engagement’ or ‘captivation’ and what respondents really report, when researchers<br />

ask them about such experiences 2 . A recent literature review commissioned<br />

by the US National Endowment for the Arts (WolfBrown 2012) discusses several<br />

related issues such as the timing and reliability of self-reported data in the context<br />

of affect measurement.<br />

Paul Silvia<br />

One line of inquiry that is opened up by close Paul J. Silvia, 2009, ‘Looking past pleasure:<br />

analysis of the immediate responses that occur Anger, confusion, disgust, surprise, and other<br />

during the aesthetic experience is the possibility of unusual aesthetic emotions’, in Psychology of<br />

observing ‘unusual aesthetic responses’ such as aesthetics<br />

chills (Silvia 2011). Silvia criticises the near<br />

Aesthetics, Creativity and the Arts 3:1, 48-51.<br />

exclusive focus on positive reactions and points out<br />

that responses to art are not always just a matter or liking or disliking. There are<br />

a range of possible emotional responses, including knowledge emotions (interest,<br />

confusion and surprise), hostile emotions (anger, disgust and contempt) and selfconscious<br />

emotions (pride, shame, guilt, regret and embarrassment) (Silvia 2009).<br />

This underscoring of the ways in which knowledge, moral values and identity<br />

play into complex emotional responses may be helpful in advancing the discussion<br />

of impact and value indicators that frequently distinguish between intellectual,<br />

emotional, spiritual and aesthetic components. In such compartmentalised<br />

indicator systems, where are confusion, anger and embarrassment to be reported<br />

Other studies that use biometric data to capture pre-cognitive physiological<br />

responses include Tschacher et al (2012), which tracked the movements,<br />

heart rates, skin conductance, emotional responses and aesthetic judgments of<br />

art museum visitors, and Stevens et al (2007), which measured eye movements<br />

during a dance performance. These studies raise the larger theoretical question<br />

of whether the responses measured represent the purest, unmediated form of<br />

2 For example, Vincs (2013) describes research in which respondents were asked to<br />

continuously report their level of engagement on a scale from zero to ten on hand-held<br />

devices during a dance performance.<br />

Measuring Individual Impact: Physiological and psychometric responses measured during the experience 61<br />

UNDERSTANDING the value and impacts of cultural experiences

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