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Strategic Supply Chain Management - Supply Chain Online

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86 <strong>Strategic</strong> <strong>Supply</strong> <strong>Chain</strong> <strong>Management</strong><br />

You won’t be able to follow all these principles without integrating<br />

delivery with other core business processes. For example, data management<br />

requires getting product-related data from the technology, product,<br />

and service development processes. Customizing supply chain processes<br />

as part of customer collaboration will require adjustments to the marketing<br />

and sales process so that customer contracts systematically take logistical<br />

aspects into account. Moreover, the marketing and sales process must<br />

provide deliver with information on pricing, customer-specific terms and<br />

conditions, and the clear guidelines on customer priorities needed to balance<br />

service and the cost to serve.<br />

To meet your customer delivery commitments consistently, you’ll<br />

also have to integrate delivery with your company’s other supply chain<br />

processes. Plan depends on the deliver process for information on<br />

demand—based on order backlog and customer shipments—for both<br />

resource and revenue planning. In addition, creating collaborative business<br />

models and tailoring deliver processes can have significant implications on<br />

plan, source, and make. For instance, the make and the plan processes provide<br />

deliver with the inventory and production scheduling data needed for<br />

customer order promising. Depending on the collaborative model chosen,<br />

the type of information needed and transaction frequency can change significantly.<br />

See Figure 2-12 for the metrics of top performance in deliver.<br />

Return<br />

The return process ensures that previously sold products are supported,<br />

collected, and dispositioned according to business policies and customer<br />

FIGURE 2–12<br />

Metrics of top performance in deliver.<br />

Deliver<br />

Order Fulfillment Lead Time<br />

for Make to Stock Products<br />

Order <strong>Management</strong><br />

Costs<br />

Days Sales Outstanding<br />

Discrete<br />

Process<br />

Discrete<br />

Process<br />

Discrete<br />

Process<br />

Best Performer Advantage<br />

Over Median/Average<br />

4 times faster<br />

4 times faster<br />

Spend 42% less<br />

Spend 31% less<br />

43% less days<br />

36% less days<br />

© Copyright 2004 The Performance Measurement Group, LLC

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