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Strategic Supply Chain Management - Supply Chain Online

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CHAPTER 5 Core Discipline 5: Use Metrics to Drive Business Success 209<br />

each of the level 1 metrics, strong performance in targeted areas is a<br />

reflection of overall supply chain health and therefore a very good indicator<br />

of return on supply chain spending.”<br />

While level 1 metrics are appropriate for monitoring performance at<br />

a high level, they are less useful for diagnosing the causes of performance<br />

problems. More detailed performance measures that provide details on<br />

tactical execution provide a better understanding of these problems. In<br />

keeping with the SCOR model’s hierarchical structure, each level 1 metric<br />

is associated with a group of level 2 and level 3 metrics. These lowerlevel<br />

metrics can be used to diagnose the causes of any performance<br />

problems that appear at level 1. Before you start, make sure that you create<br />

an overall architecture for your performance-management program—<br />

determine which level 1, level 2, and level 3 metrics you will monitor.<br />

(See Appendix C for a comprehensive list of level 2 and level 3 metrics.)<br />

Measure Yourself as Your<br />

Customers Measure You<br />

The metrics embedded in the SCOR model<br />

are consistent with the premise of the supply<br />

chain as an end-to-end process. As such,<br />

each metric is considered from the perspective<br />

of customers and suppliers—not just<br />

from an internal perspective. The supply<br />

chain scorecard is necessarily prescriptive.<br />

It provides detailed definitions for each<br />

metric and specific recommendations for<br />

how to collect the needed data.<br />

In many cases a company may stray<br />

from the standard definitions. This may be<br />

The metrics<br />

embedded in the<br />

SCOR model are<br />

consistent with the<br />

premise of the<br />

supply chain as an<br />

end-to-end process.<br />

done to ease the burden of data collection, to influence the behavior of an<br />

internal or an external constituent, or—consciously or unconsciously—to<br />

make performance seem better than it really is. While it may be appropriate<br />

to “tweak” the standard definitions, always make sure that your metrics<br />

are consistent with what your customers and suppliers would use.<br />

We worked with a global automotive parts company that spent more<br />

than two years making sure that each of its business units adopted a consistent<br />

measurement for delivery performance to its primary customers—<br />

retail chains and stores. With daily deliveries and an official policy that<br />

all products would be available to customers within one day of ordering,

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